250 million dollars worth of black diamonds, top sports cars gathered at the Fair, why exhibitors so hard?

On November 6, the Fair entered its second day.

Some exhibitors said that China's constantly optimizing business environment and the huge market potential hidden in the consumption upgrade have given foreign investors a "piece of mind", making them more confident in China's deep cultivation.

1 The first public health epidemic prevention area, the daily inspection of 10,000 copies of the nucleic acid detection system for the first time in Asia

Medical devices and pharmaceutical products exhibition area of the public **** health epidemic prevention area, is the first this year. A lot of companies with cutting-edge technology and products to participate in the exhibition, the exhibition area of the zone once from 2000 square meters expanded to 12000 square meters.

From protective masks to nucleic acid testing laboratories, the exhibits in the zone covered all aspects of the prevention and treatment of the new crown pneumonia epidemic.

Medical devices and healthcare products exhibition area. (Photo by Lin Yaohua)

For example, PerkinElmer brought a fully automated, ultra-high-throughput new coronavirus nucleic acid detection system to make its Asian debut at this year's Expo. According to Liu Jiang, General Manager of the company's Life Sciences Division in Greater China, this system can handle up to 10,000 nucleic acid samples per day, maximizing the efficiency and accuracy of the new coronavirus detection, and reducing the risk of cross-contamination of experimental results and infection of laboratory personnel.

Thermo Fisher will be the company's mobile cabin nucleic acid testing laboratory as a whole "moved" into the exhibition area. According to reports, the laboratory will be fresh air cabin, locker room, reagent preparation room, sample processing room, amplification room, etc. integrated in a square cabin, through a trailer can be quickly deployed. Nucleic acid testing labs move to accelerate the improvement of nucleic acid testing capacity of CDC agencies above the county and district levels, as well as general hospitals above the second level, to help the implementation and landing of the national mass screening program.

The Public **** Health and Epidemic Prevention Zone brings together the star products in global public health and epidemic prevention. "The Fair is also an important platform for enterprises to strengthen exchanges and promote cross-border cooperation, providing foreign companies like us with opportunities to connect **** in." PerkinElmer relevant responsible person believes that the setup of the special zone can gather the strength of the whole industry chain to help enterprises better demonstrate the overall solution of public **** health prevention, better communicate with counterparts upstream and downstream of the industry chain, and more effectively understand and docking the needs of the public **** health business.

Thermo Fisher has participated in the Fair for three consecutive times. Mr. Allred, President of Thermo Fisher China, said that under the new development pattern of domestic and international double-cycle mutual promotion, Thermo Fisher has deepened its communication and cooperation with the Chinese local market through the platform of the Fair.

2 "home run" branding, 250 million yuan of black diamonds debut in China

The Fair, many exhibitors "home run", bring their most cutting-edge, heavyweight products, and the most important products to the market. The most advanced and heavyweight products are on display.

Why do exhibitors have to work so hard?

Fosun Group is a repeat visitor to the Fair for the third time in a row, and has set up booths in all three exhibition areas. "Our exhibition area, the number of exhibits and product highlights this year can be said to be the largest and most participated in the previous sessions of the Fair." Yang Dong, deputy general manager of Fosun Group's Public **** Affairs and Corporate Communications Center, told Nandu that this year, against the backdrop of the normalization of epidemic prevention and control, Fosun Group's consumer brands invested in the fields of fashion, tourism, cosmetics and other areas of China have achieved a strong recovery, and felt the positive signals of the Chinese market, and therefore increased their participation in the exhibition.

"Although many overseas producers and partners were unable to send personnel to Shanghai this year, their machinery, equipment and products made it into the pavilion. This also conveys an important message that they will be as bullish as ever on the Chinese economy and the Chinese market." Yang Dong said that as a globalized enterprise rooted in China and with the layout of the whole industrial chain in China, Fosun also hopes to bring its overseas member enterprises as well as domestic advantageous brands to the stage of the Fair through co-branding and cross-border cooperation.

French jewelry brand Karloff debuted at the Fair with a black diamond worth 250 million yuan. This 88-carat diamond has never visited China before, and has only been displayed eight times in the world. In order to see the real appearance of this "sky-high diamond", many visitors lined up in long lines, in front of the display cabinets, shoulder to shoulder. "We very much recognize the influence of the Fair, this time to bring the black diamond is also want to take this opportunity to open up the Chinese market." Karloff a staff member surnamed Lin said.

An 88-carat black diamond on display at Karloff, valued at 250 million yuan. (Photo by Jialu Ma)

"The technologies and products we exhibited at the first two editions of the Fair reaped positive market feedback. As the Chinese market enters a new stage of development, this information deepens our insight into the local market." GM China's President, Mr. Patrick Parsons, said that continuous participation in the Fair has become a new tradition for GM, "which provides a unique platform for us to expand our business opportunities in China's future market."

General Motors brought its heavyweight Corvette convertible and the latest and greatest in full-size SUVs to the event. Mr. Burleigh observed that the Chinese market is further focusing on "high quality" and "diversified" development, which is behind the trend of upgrading consumption and enriching the automotive culture in China, and "we look forward to working with all of you in the future to stimulate the unlimited potential of the Chinese market. We look forward to working with you in the future to realize the unlimited potential of the Chinese market."

3 Policy support is stronger than in previous years, and enterprises are directly benefited

The policy support of this year's Expo is stronger than in previous years. Tax incentives, customs clearance facilitation, market access and other measures for the exhibition of visitors to bring more benefits.

Dairy company New Zealand is the direct beneficiary of trade facilitation measures. 6 am, the first bottle of trade facilitation 3F safe milk delivered to the Expo, New Zealand for this special booth held a witness ceremony. According to the company's brand manager, in the past, it took about 7 days for a bottle of Neusland milk to enter the Chinese market from the factory. At the same time, the shelf life of milk is usually 15 days, and sales are therefore limited.

With the implementation of trade facilitation policy measures, the customs clearance time has been greatly reduced, and New Zealand milk can be face-to-face with consumers in just 3 days. "This has a direct impact on New Zealand and is an important policy benefit." The person in charge said.

Also on the 6th, Tyson Foods, a Fortune Global 500 company, announced that it had signed a strategic cooperation framework agreement with Minhang District in Shanghai, and held a signing ceremony at its booth.

For his first participation in the Fair, Wu Tong, president of Tyson Foods China/Korea, confessed that he was full of surprises. "From the number of signings expected so far and the popularity of the exhibits, it shows that the Chinese market's demand for high-quality, healthy, high-protein foods continues to heat up." Wu Tong said that through the platform of the Fair, the market, customers and consumers recognize that Tyson, through its strong ability to integrate global resources, is able to provide the Chinese market with a full range of protein products, including chicken, beef and pork. Tyson will seize the opportunity to fully utilize the Fair as a platform for global companies to showcase their strengths.

Wu Tong, President of Tyson Foods China/Korea, introduces the company's participation in the event to Ni Yaoming, Party Secretary of Minhang District, Shanghai. (Photo by the interviewee)

Chen Yujian, Deputy Secretary of Shanghai Minhang District Committee and District Mayor, said Tyson's choice of Minhang District fully demonstrates Tyson's affirmation of the high-quality business environment of the district and its recognition of the great development potential of Hongqiao Business District. It is reported that Minhang District in the talent, tax and other aspects of Tyson "tailored" preferential support policies, hoping to introduce Tyson to promote the region's top 500 companies gathered.

"This gives us foreigners to eat a 'pill', so that we have confidence in the Chinese market to continue to plow down." A Tyson staff member told Nandu that the main source of confidence is China's continuously optimized business environment, and the huge market potential hidden in China's consumption upgrade. As the only global exhibition held as scheduled this year, the Fair provides an exchange and communication platform for enterprises to enter China, "so we cherish this opportunity."