Product brochure is one of the most important publicity means to promote and display products. A good product brochure can not only attract the attention of potential customers to the product, but also have a positive impact on the corporate image. Let me briefly introduce how to design an excellent product brochure.
1. Define the target group
Producing an excellent product brochure before you need to accurately understand the audience group, and find a way of expression that meets their needs and preferences. Understand the target customers, analyze their needs, ideas and other factors to choose the appropriate marketing language, highlight the characteristics of the product, improve acceptance and increase sales.
2. Use high-quality images
Using high-quality, beautiful images is an effective way to get the attention of the audience. Therefore, the picture of the product album should be very fine, thorough expression of the product features, as much as possible to present the static and dynamic information and accessories.
3. Minimize text content
Compared with pictures, large text will give people a heavy sense of reading. In order to highlight the visual effect of the product, we can try to compress too much description, strengthen the logic of the article layout, better use of graphic representation for product introduction.
4. Designing a clear information architecture
A good information architecture will make readers more willing to browse the product brochure, and can find the information they want. Therefore, in the design of product brochures need to design a clear and reasonable information architecture, the focus of the information in a conspicuous position, the details of the information placed in the area of a smaller and deeper page.
5. Adopt a consistent visual style
Maintaining a consistent visual style helps to generate a sense of brand image and enhances brand memorability. Specifically, we need to establish consistent design elements in terms of colors, fonts, icons, backgrounds, etc., and apply them to all pages as much as possible.
6. Emphasize product features and benefits
Time to highlight the product features and benefits, show the special features of the product, and highlight what users can get after the purchase of the improvement or help, to increase the trust of the industry.
7. Design the right paper and binding
Paper and binding is also one of the important factors to consider when making a product catalog. First, we need to choose different materials for different purposes. Then, determine the best binding method to ensure good quality and durability.
In short, making a great product brochure requires a full understanding of the target users, emphasizing the product features, applying elegant typography and design elements, and so on. In addition, it is worth noting that we also need to focus on the later printing of the album, binding and other aspects of the operation, and timely feedback market feedback to make the appropriate adjustments to strive for corporate image and sales reputation.
Original brochure design works
The above is a professional brochure design brand in the sink design (Beijing Zhonghui Avenue Consulting Co., Ltd.) to provide content, the design industry has accumulated many years, a lot of design cases, I hope to help you.