The four tiers of marketing directors and their packages
The first tier is the executive level marketing director.
What is an executive-level marketing director? For example, in other enterprises have done area manager or regional manager, your business is small, dig him over, let him do marketing director, why? Because you do not give him the title of marketing director he does not come ah. He has done manager, need to be upgraded to the right.
What can he do?
He only led some teams in the local market, but also did some specific work on the ground to your business, he can not do the overall marketing program, can only listen to the chairman or general manager of the whole market to run a run to a place to lay goods, or negotiate with large customers, which belongs to the implementation of the level. For the leadership of marketing control, this type of marketing director is the most suitable candidate.
What is the salary of this kind of marketing director?
Approximately $150,000 to $200,000 a year, or roughly $10,000 a month.
A little bit better, an executive-level marketing director, he can not only help you implement actions, but he can also do the budget. He can make your plan of action, including the budget, he will tell the boss, which things to do, how much it will cost, as well as the implementation of the back, this talent is worth about 300,000 dollars a year.
The second tier is the marketing level marketing director.
The number of such people is getting smaller and smaller, the first he can find out the selling point of the product, the concept of the product. In practice, the concept is obviously more important, the concept of the product is more than the quality of the people easier to recognize. The second is the channel, channel layout should be how to do, how to plan the market? The third is the promotional model, communication methods, pricing system, including specific details, to be able to make a set of programs out of this talent is worth about 40 ~ 50 million annual salary.
The third level is the strategic marketing director.
He can do strategic planning.
The boss says we're going to do this product, or we're going to do this industry. He is able to make a competitive analysis of the whole industry based on this statement of the boss and identify the points of opportunity. On this basis, then make a program of action.
This kind of talent is more powerful, his annual salary should be worth 70-80 million. This level of people only to the basic salary is not enough, he must be added to the marketing commission, in addition to incentives to increase.
The fourth level is the mission-level marketing director.
Since it is the mission level, this is even more extraordinary.
The boss said I have a dream, he will be able to design a set of earning model based on the boss's dream, mission and values.
He is not only able to find you a strategic direction, but also able to implement specific strategies, improve the construction of the entire business model, and lead the troops to bring it down. This kind of talent is the boss's partner, you give him wages, bonuses are not enough, but also give him equity incentives.
The marketing director is probably divided into these four levels, the value of different levels is not the same. Therefore, you recruit a marketing director, according to the actual situation to determine what he can do in the end which level of things, in order to set up a different salary system, in this case you can use the talent well.