1, activity overview
(1) Activity time: TBD
(2) Activity location: xx community
(3) Activity theme: "the growth of the youth's partner" experience activities
(4) Activity to undertake: International Multiple Intelligences Experience Pavilion
(5) Activities:
1. Product display
2. On-site lucky draw
3. On-site experience and interaction
4. Customer counseling
5. Product giveaways
6. Product sales
7. On-site enrollment
8. Activities Photography
(6) Purpose of the activity:
The theme of the activity is "the growth partner of the youth", with the experience hall and the genius classroom as the support point, and the WeChat platform and the crowdfunding platform as the communication point. Through the organization of community and campus activities to convey the scientific teaching concept of the experience hall. At the same time, it displays the products, interacts and communicates with the consumers in the community, accurately conveys the information of the experience center, and attracts their attention and participation. For young people will be the terminal marketing information and community combination, in the effective dissemination of products at the same time pull terminal sales, detonation of popularity, to promote the community appeal and influence, effective and accurate to achieve the marketing objectives.
2, activity planning and description
(1)? Regional division:
1. Product display area
2. Customer counseling area
3. Registration area
4. Registration area for customer source information
5. Experience and interaction area
(2)? Event venue requirements
1. Community, high traffic
2. (50 - 80 square meters), no less than 30 meters long and no less than 20 meters wide
The venue can provide security services.
3, pre-preparatory activities
(1) community selection:
1. to the campus as a unit into a radial, upscale neighborhoods and other targets.
2. Students, parents more concentrated areas.
3. The cooperation of the property
(2) Community situation research:
1. The number of households in the community
2. The survey of the community entrances and exits
3. The survey of other institutions promoted by the same community
4. The economic situation
5. The percentage of families with children
6. Age structure of children
7. Consumption level
8. Enhancement of the visual effect of the setup
(3) Pre-publicity:
1. WeChat platform publicity (location, time, content)
2. Official website notices (location, time, content)
3. Distribution of excellent brochures (location, time, content; introduction of the experience center, development of the center)
3. activity content; experience hall introduction, development goals, education concept and education spirit, learning content and courseware introduction)
(4) on-site material standard equipment:
Materials
Remarks
Tent umbrellas
2 units, printed with the experience hall logo, size 3M * 3M
Promotional table
Experience Hall Education publicity photos
Inquiry desk
Foldable, pvc material
Promotional X-stand
Activity publicity content, WeChat platform QR code
Banner
Theme of the event
Small gifts
Lucky draw gift
Lucky draw props
Presentation products
4. p>
4, activity launch ceremony process
5, emergency program
(1) danger emergency
(2) wind emergency
(3) rain emergency
6, activity objectives
7, funding budget
Eight, late thoughts