Enterprises want to do effective live, pay attention to these key points:
First of all, a successful live must have attraction point design, or theme or preferential policies or prizes or guests; choose with the brand tonality and live theme in line with the flow of traffic and bring their own KOL can bring twice the result with half the effort, such as Geely joined forces with the Bureau of the seat; According to the live platform to choose the appropriate channels to do a good job of warming up activities, which plays a decisive role in the live traffic, especially the micro-zine type of platforms that do not have their own traffic;
Secondly, promotional live broadcasts need to be designed to have attractive incentives and interspersed with a number of times during the live broadcasts, to create a promotional atmosphere create a sense of urgency to stimulate the customer transaction;
Finally, select a professional Finally, choose a professional host to control the overall process and deal with emergencies. Large-scale, formal activities anchor preferred host, daily, pro-people live preferred network anchor. The length of the live broadcast should not be less than 40 minutes, especially the promotional live broadcast, to leave enough time for conversion, and not necessarily the longer the better
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