What is the basic process of exhibition planning

Exhibition project

The first step is to confirm the background and purpose of the exhibition, which can ensure that the direction of the subsequent planning and execution will not be biased.

And then to determine the characteristics of the exhibition, now thousands of exhibitions, to ensure that the characteristics of their own exhibition can guarantee the invitation effect and the overall effect of the exhibition.

Pre-exhibition Confirmation

Budget Confirmation (this link should confirm the budget situation, because each subsequent link should be within the budget range, the company without exhibition experience especially should confirm a good general psychological range with the boss, otherwise it will be the morning of the actual results and the prejudgement is more different, resulting in the implementation of the difficulties)

Confirmation of the exhibition time and location. Many exhibitions require additional booking of exhibition halls and meeting rooms, and during the peak period of organizing exhibitions, the venue will become very tight, so you need to confirm the time to book the venue in advance. This is also to be able to notify attendees in advance and warm up for the show.

Confirm the organizer and supporting media, large-scale exhibitions usually need to do media publicity and promotion in advance to ensure the exhibition exposure and influence.

Exhibition design, packaging and equipment (small and medium-sized meetings generally have the appropriate hardware preparation, large meetings need to contact the exhibition engineering cooperation)

Exhibition implementation

Exhibition implementation process (time flow, link flow, etc.)

Exhibition site activities to build momentum (to create a sense of the atmosphere of the exhibition site)

Personnel process (exhibitors, staff management and management of staff, security personnel) Personnel management and management of staff and security personnel)

Early warning (problems that may be encountered in the exhibition should be done in advance to predict the early warning and more than 2 kinds of solutions)