Want to be a pharmaceutical representative, do you understand the pharmaceutical representative? Recommended that you read a book: "Pharmaceutical Marketing - Pharmaceutical Representative Practice"
The author of this book: Shangguan Wanping is now a pharmaceutical company in Beijing, area manager. China's pharmaceutical industry well-known marketing planning experts, trainers. Pediatrician, has worked in Zhuhai Lizhu marketing company salesman, Schering-Plough pharmaceutical representatives, Roche regional director, Tide regional manager, Zongkang company executive general manager. I'm not sure if I'm a good person, but I'm a good person, and I'm a good person.
This book is a comprehensive introduction to the background and marketing methods of pharmaceutical representatives in marketing practice. Including pharmaceutical companies, drugs, pharmaceutical commercial enterprises, hospitals, relevant state medical management organizations and departments, drug bidding and procurement, WTO and China's pharmaceutical industry, medical reform and other content. It also describes various marketing practices: research, how drugs are delivered to patients, the use of sales tools, self-management of pharmaceutical representatives, presentation skills, and pharmaceutical sales behavior. It is useful for a newcomer who wants to enter the pharmaceutical industry.
Before I entered the industry is also worship read the book, may now have been upgraded, but the content is almost the same, and comrade Shangguan pen is very humorous and interesting, but you do not imagine too many illustrations ah what oh.
Lastly, remember to adopt yo!