An excellent corporate video copywriter you must understand things
First, clearly know what the demands of corporate video production?
In my contact with a lot of corporate video copywriter, often encounter does not meet the requirements of the corporate video copywriter, they do not figure out what the requirements are to start creating corporate video copywriter, began to look for insight, began to formulate sentences, the results can be imagined, the effort is not pleasing to the eye.
Second, know who the corporate video is shooting to see.
In other words, it is this corporate video copy is written for whom to see, different groups of people have different language tone, different hobbies, habits, etc., only to understand, only targeted, in order to attract their attention.
Third, the ultimate goal of corporate videos are to convince consumers and buy products.
What your corporate video copy describes is really the case? Can it convince consumers? Or is there a selling point or other advantages to support? These are all things to consider and weigh.
And in the corporate video copywriting in the creation of the time, and must do 3 things or must be judged by these 3 points.
1, attract attention
As an ordinary person, whether reading newspapers, magazines, posters or WeChat, news apps, we will only choose their own interest in the content (headline), and as an advertisement, naturally there are more other content (competitors) to attract your attention, if you can not get consumers to raise interest in you, is an ineffective advertisement.
2, communication
Content is communicative or not, this is a very important point, if you dry say the product (brand) selling point or point of view, the consumer can not feel the superiority of the product (brand), the advertising effect is undoubtedly greatly reduced.
3, persuasion (influence)
Like writing a thesis with an argument, there must be arguments to support. Corporate video copywriting is the same, with the point of view of the claim, also need to sell support points, or what difference with the king's wife to sell melon?
So we all film and television media on the definition of corporate video copy is:
Corporate promotional video copywriting is in the strategy or the premise of the demand to determine, serve the creative performance, as far as possible, to sell for the purpose of the premise, with the brand or the project (product) of the text and the specific consumer precise communication.
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