Private doctor quietly emerging health bodyguard targeting annual income of ten million high-end people
Private doctor this service emerged in foreign countries, also known as the "general practitioner", refers to the formal medical school graduates, a comprehensive grasp of the clinical various diseases and after the sociology, psychology, kinesiology, nutrition, rehabilitation and training of the systematic training of general knowledge, specializing in providing customers with home services, daily health management and maintenance of health care doctor. The systematic training of general medicine knowledge, specializing in providing customers with door-to-door services for daily health management and maintenance of private health care doctor. They master the health status of each customer's life, provide full medical services for them, regularly make comprehensive evaluation of the customer's health and early warning of diseases, and also provide medical services such as diagnosis and treatment of diseases to customers when necessary.
With the development of China's health management industry, this group of people at the high end of the consumer level have become increasingly dissatisfied with the public ****ing way of medical treatment, and have begun to hope that they can also have their own private doctors. In China, the concept of "private doctor" comes from health management companies, "health management" is the main service of these companies, and "private doctor" is a series of health management services. health management" is the main service of these companies, and "private doctor" is one of a series of health management services. Usually, the private doctor service is targeted at high-end customers - "rich people" aged 35-55 with an annual income of more than 10 million yuan.
It is understood that health management companies basically take the form of medical services outsourcing. Through cooperation with tertiary hospitals, after pre-diagnosis by a private doctor before consultation, if necessary, members will recommend domestic and foreign famous doctors and experts, and referral to their hospitals for treatment, hospitalization or surgical treatment. CMC's Oya Club also arranges for a team of foreign doctors to provide medical treatment abroad in the form of travel.
Private doctor services the inevitable product of socio-economic development
People's birth, old age, sickness and death, it can be said that a lifetime can not be separated from medical and health services. With the rapid development of the economy, people will increasingly need a higher level of health care services. In China, Hong Kong, Macao and Taiwan, as well as some developed countries in Europe and the United States are very popular a kind of point-to-point medical service mode, this kind of provide door-to-door, personalized medical service mode is called private doctor. As a fixed medical relationship between doctors and patients, private doctors not only take care of the lifelong health of customers and their family members, but also provide health advice and suggestions in daily life, and play a pivotal role in guiding your health when you are in a critical condition and need the most careful care, and even arrange hospitalization and surgeries on behalf of the customers to solve the customer's deep health care and medical consumption needs. medical consumption needs of customers. In this sense, a private doctor is actually a family health agent. In more developed countries such as Canada, private doctors are included in the national health care system, that is to say, the costs of patients' visits to private doctors are billed by government departments, and the hands of a private doctor often manage the daily health of many patients, which is the real reason why almost every family in developed countries has a private doctor.
With the economic level getting higher and higher, when people do not worry about food, clothing, housing and transportation, health issues will undoubtedly be in the first place, and with the strong demand, the scale of private doctors will also get bigger and bigger, and the cost will be reduced to a level that is generally accepted. It will no longer be a special service belonging to the rich, the upper class of society. This is a win-win result, everyone through the private doctor to get a healthy life, and the private doctor crowd also benefit in this emerging industry.
The development status of private doctor service in China
Since the reform and opening up, with the sustained and rapid development of China's economy, the people's living standard has been improved, the income of the common people has been greatly improved, and the white-collar class and the rich class of China have also formed a fairly large high-consumption group. However, the traditional hospital's function is mainly "treatment", rather than prevention, and therefore far from meeting the needs of people for personalized health care consumption. In China's Beijing, Shanghai, Nanjing, Guangzhou, Shenzhen and some other major cities, one after another, the emergence of family doctors, private doctors and other new health care service model, is not the true meaning of the private doctor, this is because:
1, the social and medical resources are not reasonably allocated. From the point of view of social development trend, community clinics, private doctors should be the main provider of community health care services, however, at present, China's medical resources are not rationally allocated, in the same city, often high level of doctors and medical technology and equipment are mostly concentrated in the few large hospitals, while at the same time, our community hospitals are due to manpower, technology is not a high starting point, and often triggered by the patient's mistrust. The result is: on the one hand, patients are constantly flocking to the big hospitals and waiting in line, while patients receive only temporary treatment, hospitals simply do not have the energy, nor is it possible to pay full attention to the patient's lifelong health and management, and this service gap is precisely the community clinics, private doctors should be filled.
2, the rapid development of the health industry, the government's market supervision is insufficient, not effectively establish the health care doctor professional access system, the lack of necessary risk insurance system for doctors, resulting in the services provided by private doctors is very unregulated;
3, the practitioners of private doctors are generally poor quality, most of them are part-time by the hospital's specialists or retired doctors, there are social practitioners recruited from the community, and the private doctors are not qualified to perform their duties. There are social practitioners recruited from the community, and most of them have not gone through the systematic training of general practitioners, which is also the main reason why it is difficult to guarantee the quality of services provided by private doctors;
4. There is almost no department of general medicine in the medical schools of our country, which leads to the shortage of health care talents in the whole society, and it is impossible for them to provide high-quality health care services for the community;
5. The fees are generally too expensive. The ordinary people simply cannot accept their prices, and as a result, private doctors have become the monopoly of some rich people.
6, in addition, people's health care concept is still very backward, sick, not in a hurry to find a doctor, but in a hurry to find a big hospital, and usually on their own health is very little attention, once sick, often thousands, tens of thousands of dollars of medical expenses spent on the pain, but their own health care from the lack of investment in budgets, which is one of the main reasons why the promotion of private doctors in our country has been blocked.
7, in the implementation of the process, was interviewed by some private doctors confessed, will be a certain degree of constraints on the customer, not only responsible for the care of the body, but also act as a masseur, act as a psychological counselor, act as a chat. In the case of private doctors of the opposite sex, new demands may also arise. As a private doctor, it is generally difficult to control because of the relatively high fees and the narrow choice of clientele.
8, private doctors rarely have company-level management, many are single-operator, one-on-one services, there is no company norms and regulation, charges are not transparent, the content of the service and the service time arbitrariness is also very strong.
Private doctor's general service content
1, 24 hours a day to accept telephone appointments, home visits to ensure that on-call;
2, regular sub-health checks, and provide you and your family with a systematic and comprehensive health care program;
3, to provide medical assistance services, and when there is a major disease, timely arrangements for medical guidance, consultation and referral.
4. Provide emergency home rescue and services;
5. Regularly disinfect the home to prevent cross-infection;
6. Establish a free personal health record for you and your family;
7. Regularly carry out health education and services;
Difference between a private doctor and a specialist doctor
1. The duty of a private doctor is to maintain and return people in a healthy and sub-healthy state to a healthy state; while the duty of a specialist is to diagnose, investigate and carry out targeted treatment;
2. A private doctor requires the systematic training of a general practitioner and relevant experience in practice as well as a comprehensive knowledge base, while a specialist is required to be an authority in a certain specialized technical field;
3. Personalized health care services are provided at home, while specialists wait for customers to come to their homes to provide the appropriate medical services.
Private health care practitioner qualifications
1, image generous, well-dressed;
2, with a team service consciousness, affinity, language expression ability;
3, noble medical style, medical ethics and good professional conduct;
4, 40 years old or less, good health, full-time, full-time commitment to work;
5, the private health care practitioner is not only the best health care practitioner, but also the best health care provider in the world, and the most important thing is that he or she can provide the best health care service to the public. /p>
5, regular medical school graduates, majoring in internal medicine or traditional Chinese medicine, college degree or above;
6, through the systematic training of general practitioners, "general practitioner deputy chief physician" or above the technical title;
7, the overall quality of a good, comprehensive mastery of all clinical departments of the prevention and treatment of common diseases and frequent diseases, Health care knowledge, at the same time have a certain sociology, psychology, kinesiology, nutrition, rehabilitation training and other comprehensive knowledge structure;
8, familiar with the social and medical resources, at least 5 years of practical clinical work experience;
9, have a considerable computer skills.