, the best choice to change the mode of economic growth. It is because of the Qingdao Steel in recent years, committed to the development of circular economy, realized by the high material consumption, high pollution of the rough operation to the saving production, clean production of the intensive operation of the change, enhance the ability of sustainable development.
Since 1997, Qingdao Steel independent innovation, from the production of general steel towards the successful transformation of the refined steel base, improve the quality and efficiency of economic growth, the annual production capacity of 700,000 tons to more than 4 million tons; eliminated year by year, high energy consumption, serious pollution of backward equipment, the use of advanced energy-saving technology, energy-saving equipment, change the old enterprises in the process, technology, equipment, multi-level and enterprise process, technology, equipment multi-level and unreasonable enterprise process and structure; carry out resource and energy recycling and utilization, and achieved significant economic, environmental and social benefits. Qingdao Steel has become one of the first resource-saving and environment-friendly enterprises in Qingdao, and has been awarded the title of Clean Factory.
Qingdao Steel is an old enterprise with more than 40 years of development history, in the traditional economic model, in the past 30 years has been in the past 30 years in the "outdated and backward equipment - high material consumption - high cost - high pollution - low efficiency" in the vicious circle, the secondary energy recovery and utilization rate is particularly low. According to statistics, according to the iron and steel enterprises "blast furnace - converter - rolling" process flow for measurement, the effective utilization rate of energy in the production process is less than 27%, the rest of about 73% of the thermal energy performance for the production process of waste heat. In 73% of the waste heat, 44% of the production process for the exhaust gas (combustible gas) chemical heat, 29% of the production process for the production of solid material of high-temperature physical heat. In the past, the chemical heat and physical heat generated by the production process of Qingdao Iron and Steel were not recycled, and industrial water and solid waste were discharged without restriction, which was the main reason for the high energy consumption and wide range of pollution sources, and also one of the major reasons for the huge losses in 1995 and 1996. Utilization rate and pay more attention to the development of quality track up. And according to this requirement, Qingsteel formulates and improves the short, medium and long-term development strategies and plans of the enterprise. In accordance with the requirements of the three major functions of iron and steel enterprises, namely "product production, energy conversion and social waste elimination", Qingdao Iron and Steel has strengthened its economic, social and environmental protection responsibilities. 2005, Qingdao Iron and Steel and the municipal government signed a voluntary agreement on the construction of resource-saving and environmentally friendly enterprises, and Chairman Wang Yuke made a speech at the General Assembly, sending out an initiative to the city's enterprises, resolving to take the lead in contributing to the construction of a civilized city and the welcoming of the Olympic Games. Olympic Games to make contributions.
Qingdao Steel, following the realization of the second steelmaking plant in 2005, combustible gas recovery negative energy production, and then in May 2006, the completion of the first steelmaking plant gas recovery project, marking the realization of the "zero" emissions as the goal of the construction of the basic framework of the iron and steel production process cycle chain:
Establishment of the production process of combustible gas recycling and utilization of the cycle chain. From the input of coal, coke and other energy sources to the comprehensive recycling of blast furnace, converter, coke oven gas, basically realizing "zero" combustible gas emissions. Since May 1996 and February 1997, 1 #, 2 # blast furnace has been put into operation, Qingdao Steel blast furnace gas, in addition to the hot blast furnace used up part of the remaining gas, all the air dispersion, resulting in a great waste of energy, while polluting the atmospheric environment. 1998, Qingdao Steel *** investment of 40 million yuan, has completed the six coal-fired boilers and the first small plant oil-fired furnace, the second small plant oil-fired furnace, the first wire rod plant, the first wire rod plant, the second small plant oil-fired furnace. Oil-fired heating furnace, the first wire mill oil-fired heating furnace and the second wire mill oil-fired heating furnace to burn gas project, the use of domestic advanced all-fired blast furnace gas double preheating waste heat recovery thermal storage heating furnace to achieve 100% use of blast furnace gas, the use of waste heat recovery will be heated into the furnace combustion of the exhaust gas, so that the thermal efficiency has been greatly improved to shorten the billet into the furnace heating time, the cost of a ton of material to reduce 30 yuan. In 2004, two new 500 blast furnace hot blast furnace, the company invested 500,000 U.S. dollars to introduce the Russian Kalugin patented technology, the use of gas preheating so that the hot air temperature increased significantly, the blast furnace coke ratio fell 26 kg / ton, an annual increase of 45 million yuan. The above projects have made the recycling rate of blast furnace gas increase from 45% in 1997 to more than 90% in 2004, saving 130,736 tons of standard coal, reducing 578 tons of soot emission and 1170 tons of SO2 emission, and generating a comprehensive benefit of nearly 90 million yuan per year.
In March 2005, the 80-ton converter gas recovery project of the second steelmaking plant was put into use, and the recovered gas per ton of steel now exceeds 70 standard cubic meters. In addition to the second steel mill for its own use, all the recovered gas is used in the lime rotary kiln. 2006, Qingdao Steel established a second converter gas recovery cabinet and the first steel mill secondary dust gas recovery project was completed in May. The coke oven gas power generation project completed and put into operation in the same year, two units began to generate electricity, generating more than 400,000 kilowatt-hours per day, the daily economic benefits of more than 200,000 yuan. So far, it marks the realization of the comprehensive recycling of chemical heat of the production process.
Basically realizing the closed loop of industrial water. From the enterprise to replenish new water to the production process water, industrial wastewater treatment, alternative new water, to realize the water resources utilization cycle chain. The company's eight key water use processes are all equipped with sewage treatment facilities, on the basis of rolling water to achieve a closed loop, in 2000, the converter dust water treatment system was renovated, restored two equipment cooling net loop water cooling towers and two dust turbid loop water cooling towers, added a new oxygen lance net loop water cooling towers, so that the cooling water of the oxygen lance to achieve the full closed loop, so that the dust water basically achieve a full closed loop
In addition, after a lot of technological transformation, by the end of 2000, the air compressor cooling water of the whole company had realized the full closed-circuit cycle, which reduced the consumption of new water and improved the water reuse rate; in 2004, the reuse rate of water of the whole company reached 97%, and the consumption of new water for tons of steel was 3.27 m3, which was at the leading level of the metallurgical industry.
Closed loop of solid waste. From the input of iron ore and other raw materials to the production of iron and steel products, all solid wastes are recycled. 2005 iron, steel and materials achieved three 3 million tons in 2005, and 1.8 million tons of various solid wastes were produced in 2005 (including 1.05 million tons of blast furnace slag, 480,000 tons of converter slag, 70,000 tons of dedusting sludge, 50,000 tons of iron oxide, 150,000 tons of dusting ash). Blast furnace slag all exported; dust sludge, iron oxide, lime surface, dust ash and so on all back to the sintering; steel slag comprehensive utilization, part of the raw materials used in steelmaking, ironmaking and sintering, respectively, and part of the exported for municipal construction and cement plants as raw materials, both to reduce the pollution and increase the social benefits, so that the comprehensive utilization of steel slag exceeded the target of 100% to achieve the slag produced in the month when the month to deal with and gradually Reducing the amount of previous years' piles.
To play the function of iron and steel enterprises, building a recycling chain with related enterprises, and solving the toxic pollution source of chromium slag which has not been solved in Qingdao for more than 20 years. Qingdao Red Star Chemical Plant accumulated 200,000 tons of chrome residue stockpile, becoming a major source of danger in Qingdao, how to safely and effectively dispose of these hazardous wastes has been Qingdao for many years, the people of Qingdao is extremely concerned about the problem. In order to eliminate the harm of chromium slag to Qingdao's environment and human body as soon as possible, on the basis of hiring senior experts to demonstrate, Qingdao Environmental Protection Bureau and Qingdao Iron and Steel research, decided to add a certain amount of chromium slag in the sintering company's batching room, replacing part of the solvent, and reducing the hexavalent chromium in the chromium slag to trivalent chromium through the sintering process, which has basically eliminated the harm of chromium slag to the environment and the human body. In order to do a good job in the digestion of chrome slag, a new conveyor belt, a car receiving trough, the post workers are equipped with a perfect labor insurance products. 2005 April began to digest chrome slag, so far a total of 40,000 tons of digestion of chrome slag, now, 400 tons of chrome slag digestion per day, is expected to be completed by the beginning of 2007 the digestion of chrome slag work.
In addition, Qingdao Steel has also realized the recycling of preheat. 2000 took the opportunity of the renovation of the converter dedusting system to renovate the waste heat boiler system, and on the basis of the original one accumulator, a new accumulator was added, and the steam produced by the converter was sent to the external network of the plant through the accumulator after separating the steam from the water, and the pressure of sending steam was 0.4Mpa; in the rolling system, the billets were sent to hot-loading since the realization of hot-loading in 1999, and the rate of hot-loading in the same year was 0.4%, which is the highest in the world. Hot loading, the hot loading rate reached 44% in that year, and after continuous improvement and strengthening of management, the hot loading rate reached 67.03% in 2004, and the temperature of billet into the furnace reached 500-6000 degrees Celsius, and the consumption of fuel equivalent standard coal per ton of material was reduced from 65kg before the hot loading (in 1998) to 58kg in 2004, which improved the heating capacity of the furnace and the output of steel, and the economic benefits thus generated amounted to 17 million yuan per annum. The economic benefit is up to 17 million yuan per year, and at the same time, it also reduces the industrial waste gas and sulfur dioxide emissions.
Wang Yuke, chairman of the board of directors, introduced to the reporter, "Circular economy includes two aspects of the 'cycle' and 'economy', 'cycle' refers to the full cycle of resource recycling in the whole process of resource input, production of products, consumption and use; 'economy' refers to the process of resource recycling, relying on scientific and technological progress and technological innovation to achieve the maximization of benefits." In recent years, Qingsteel's resource utilization rate is 100%, the rate of environmental protection facilities in good condition and synchronous operation rate reaches 100%, and the comprehensive emission of pollutants qualified rate is 100%. Qingdao Steel development of circular economy every year the economic benefits of several hundred million, in 2005, steel raw materials rose sharply by 71.3%, steel prices fell sharply by 800 to more than 1,000 yuan, Qingdao Steel digested compared with 2004 reduced 1.1 billion yuan of profit-reducing factors, and still maintains a strong momentum of development for the Qingdao Steel construction of a new type of industrialized first-class fine steel base has laid a solid foundation.
Recycling Economy:
The ambitious goal of building a higher level of recycling economy and a harmonious society reflects the insights of China's leaders. No other country as large as China has the courage and determination to elevate the country's sustainable development to such a strategic level. PwC is a member of the World Business Council for Sustainable Development (WBCSD). And as Vice President of the WBCSD, I applaud China's efforts. As it stands today, the world of our future depends on a China that can sustain its development. China's success will elevate global economic competition to a new level that will benefit not only our generation but also future generations.
Looking back on China's long history of development over thousands of years, China has always been, and still is, a country focused on long-term development. The Chinese people have demonstrated their ambition countless times; constantly upgrading and transforming themselves. Beijing is able to lead China and the world in developing a higher level of circular economy. This new model of industrialization aims to minimize consumption, focusing on industries that consume fewer natural resources, pollute less, and make efficient use of human resources to achieve higher economic returns. Beijing has the ability to serve as a successful model for the whole world by disseminating its experience and results to the whole country and the world during the 2008 Olympic Games.
Beijing's 11th Five-Year Plan for National Economic and Social Development states that Beijing's main goals include: 1) GDP growth of 9% per year, with per capita GDP doubling from 2000 levels by 2010; 2) average annual growth of 12% in local fiscal revenues; 3) average annual growth of more than 6% in real terms in per capita disposable income for urban residents and per capita net income for farmers; 4) urban registered unemployment rate at 3.5%; and 5) urban registered unemployment rate at 3.5%. (4) Urban registered unemployment rate to be controlled within 3.5%; (5) For every 10,000 yuan of GDP created, energy and water consumption to be reduced by 15% and 20% respectively. Based on the above targets for energy and water consumption, the following focuses on environmental protection and energy conservation. The leaders of the Beijing Municipal Government can learn from the international advanced practices of energy conservation and pollution reduction, and focus on adopting those measures that are in line with the characteristics and realities of China and further deepen them.
Mr. Mayor could lead by example, starting with the implementation of energy-saving measures within the Beijing Municipal Government. These include 1) developing an urban energy management plan for Beijing; 2) establishing an energy coordinator and team with an advisory group of the world's leading experts in sustainable development; and 3) implementing and promoting a government procurement system for energy-efficient products. For example, New York announced in 2000 that it would retrofit and build the world's cleanest bus fleet. To date, New York has invested more than $300 million in funding for clean energy transit programs. A key achievement in New York was the first full replacement of diesel with ultra-low-sulfur fuel in a U.S. transit system. Ultra-low sulfur fuels contain 90 percent less sulfur than conventional fuels, reducing sulfur emissions significantly. New York has nearly 500 hybrid electric buses with high-tech electric motors and medium-sized diesel engines; and in the process, the city has supported the development of innovative technologies with great success.
How can the general public get involved? Beijing can learn from how other cities have promoted energy efficiency and pollution reduction in three areas where municipal leaders can have an impact: transportation, building construction and waste management.
Transportation To minimize air pollution from cars, many cities have adopted traffic policies to control the number of vehicles and the amount of pollutants they emit.
The proportion of transportation directly affects the rate of change of traffic speed and is one of the main determinants of emissions. In Amsterdam, where more than one-third of the citizens use bicycles as their main means of transportation, motorized and non-motorized vehicles share road resources rationally and safely, thus preserving the environment. The Dutch Ministry of Transport developed and issued a Bicycle Master Plan in 1990, on the basis of which transport planners and politicians defined policies to promote the use of bicycles and public **** transport and to reduce the use of motor vehicles. One of the main goals was to improve the bicycle/public **** transportation interface while building more bicycle lanes and parking facilities. And to keep bicycles safe on the road through well-considered road building structures and bike lanes, as well as extensive road rule awareness and education for both cyclists and car drivers. Even truck and public *** car drivers learn how to *** share the road with cyclists, and instruction is also provided to foreigners on the subject.
The bus priority system has changed the relative travel times of buses and cars, especially when there are parking restrictions, and strongly encourages people to use bus*** transportation, which makes more efficient use of space, with the aim of reducing traffic congestion. More importantly, this increases the average travel speed of buses and reduces the rate of change in travel speed. In London, prioritization measures have resulted in a 7 to 60 percent reduction in public **** car emissions.
Driven by the need to alleviate traffic congestion and protect the environment, some cities have implemented vehicle use restrictions, such as Manila, S?o Paulo and Seoul. The most common measure is restricting cars with certain license plates from being on the road on specific days. Although opponents argue that these policies lead to an increase in vehicle ownership, greater use of cars with permitted license plates or the continued use of ageing, highly polluting vehicles that should be scrapped, data show that these measures have yielded good results in the short term. For many years, Singapore has levied high taxes on vehicle ownership and charges for driving into the city center. Singapore's focus has now shifted from restrictions on vehicle ownership to restrictions on vehicle use. In addition, these policies, which demonstrate the government's commitment to easing traffic congestion and reducing air pollution, have been endorsed by the general public and have been easier to implement than previously anticipated.
In order to encourage the public to use public **** transportation and reduce traffic flow, in addition to ensuring that public **** transportation is safe, convenient, well-connected and relatively inexpensive, many cities have also adopted a variety of incentives. New York offers tax incentives to local workers who use public ****transit, and London imposes a congestion charge (marked by a red C on signage and streets) on motorists who drive within designated restricted areas. Los Angeles, on the other hand, requires vehicles to undergo rigorous annual emissions-control testing.
Building Construction New technologies and building materials are making it possible to achieve the goals of energy-efficient, sustainable program design and construction at lower costs than ever before. "Green" buildings use 30 to 70 percent less energy and cost less to maintain over time. This spring, New York's first truly green office building will open its doors to the public. Seven World Trade Center and the Hearst Tower have also been certified by the U.S. Green Building Council. The Leadership in Energy and Environmental Design (LEED) certification rates buildings on energy consumption, water consumption, indoor quality, and the use of renewable materials. And the buildings have achieved the gold level of the council's Green Building Rating System.
Building construction in China is experiencing another peak season due to the Olympics and future growth. Beijing should capitalize on this great opportunity by encouraging optimal design and sensible development planning, striving to get things right the first time and avoiding, as far as possible, renovation and rebuilding later. By setting standards for new buildings and their interiors, as well as for renovation work on old sites, Beijing could achieve a higher level than the "Green Olympics" and become a model green city. Last October, New York City mandated LEED certification for non-residential public buildings costing $2 million or more. The regulation also applies to privately owned projects that use $10 million or more in government funds or where half of the project budget is financed by government funds.
Lighting, air conditioning and heating require a lot of energy. Beijing could consider developing a policy on the best energy-efficient products (e.g., Japanese standards for air conditioners, European standards for appliances, and U.S. standards for computers). Since Beijing will also continue to privatize real estate development and ownership, it could consider providing incentives for energy-efficient construction (such as credits for solar energy or alternative fuels), renovation projects and facilities. In addition, during the summer months, consideration could be given to turning up air-conditioning temperatures, establishing a summer dress code, and adjusting office hours to balance the demand for electricity, drawing on the best policies that Japan has implemented in this area.
Olympic organizers can also learn from the experience of other major international events such as the 2005 Aichi Expo in Nagoya, Japan, the Atlanta Olympics in Georgia and the Sydney Games in the United States. The venue designers for these events eschewed the traditional practice of building temporary housing for millions of international visitors, and the Expo 2005 Aichi venue designers wanted to convey the Expo's sustainability message to international visitors. The Expo was not just 185 days in Seto, Japan, but a knowledge network and model community that will continue to grow beyond 2005. In Nagoya, environmentally friendly, mixed-use buildings are an integral part of the regional development plan. Venue designers design and construct buildings that create new spaces for exhibitions, experiments, and housing. Similarly, the athletes' apartments and hotels built for the Atlanta Olympics have been converted into apartments for the growing number of university students and professors. The Sydney Games, in particular, received worldwide acclaim for its environmental program, which built the largest solar-powered temporary suburban housing complex for athletes, and for being an Olympics in which virtually no cars were used.
Waste management Waste management is another area where municipal leaders can lead positively. Reducing waste at source and adopting environmentally friendly waste disposal methods is not only good for the environment, but also creates a lot of jobs.
For example, the UK's Waste Management Policy in the UK Government's Sustainability Strategy 2005 sets out the following objective: "To protect human health and the environment by reducing the amount of waste produced and turning it into waste wherever possible. Through more sustainable waste management - reducing waste, reusing, recycling, fertilizing and using waste as a source of energy - the government seeks to break the link between economic growth and the environmental damage caused by the waste it produces. ".
Since the Department for Environment Food and Rural Affairs (Defra) issued its Waste Management Strategy 2000 (WS2000), the UK has made significant progress in developing a sustainable approach to waste management:
- Waste has grown at a rate lower than Gross National Product since 2000. Of the main waste types, municipal domestic waste (MSW) and commercial waste have grown at lower rates than GNP; the average annual growth rate of MSW prior to 2000 was around 3.5%, which is now down to around 1.5%;
- Household domestic waste for recycling and composting has doubled in the last four years; local authorities are stepping up their efforts to meet the WS2000 The national household waste recycling target set in WS2000 for 2005 is 25%;
- The type of waste going to landfill has been reduced - landfill rates for municipal domestic waste fell from 82% to 72% between September 1998 and 2003;
- New institutional arrangements have been put in place that seek to improve the capacity and efficiency of local governments, foster the waste market and raise public awareness of waste disposal. public awareness of waste disposal, in particular by providing additional financial support to local authorities (including private finance schemes) through the implementation of DEFRA's Waste Implementation Plan (WIP) and Waste and Resource Action Plan (WRAP);
- The EPA has taken steps to strengthen the enforcement of waste legislation;
- Public awareness of recycling has increased significantly, and recycling has become an important part of the public's life;
- The public has become more aware of the importance of recycling. Public awareness of recycling has been greatly increased, and recycling has become the environmental protection area with the strongest public awareness.
It is worth noting in particular that the organizers of the London Olympics are committed to delivering a sustainable zero-waste Olympics. They hope to achieve this by reducing waste generation at source, recycling wherever possible and using waste as a source of energy. Recycling facilities will be provided in every venue at the London Games, and staff and spectators will be educated about waste reduction and recycling. There will also be a sustainable procurement policy that requires the sourcing of materials, services, food and goods used in the Games, including fair trade products.
To put these recommendations into practice, Beijing's existing resources will not be sufficient, and Mr. Mayor and his management team will need to enlist the help of more experienced professionals. Since most of these professionals work in knowledge-based service organizations, the following section of this article will expand on the first theme, "Developing Beijing's Modern Service Sector as an International Metropolis," with the goal of achieving a higher level of circularity and energy conservation in the economy.
Modern Service Industry
Both the Olympic Games and the central government advocate the construction of a higher level of circular and energy-saving economy, which provides new market opportunities for service organizations. Attracting the participation of service organizations and developing the service industry will also help to achieve environmental protection and energy saving goals, as service organizations usually consume less energy than manufacturing companies.
Characteristics of cities that attract high-caliber service providers
According to PricewaterhouseCoopers' Cities Study, the following five characteristics have been found to be the key factors in attracting high-caliber service providers to cities that are rapidly developing in the course of modernization:
Ability to maintain sustained economic growth in a stable environment
Business culture that is in tune with the world's advances and that actively embraces new ideas from different countries
Competent to meet international trends and adopt new ideas from other countries. A business culture that is responsive to international advances and positively adopts new thinking from all countries
A sound legal and regulatory environment characterized by:
1) fairness and integrity; 2) strict enforcement of the law; 3) full and rational confidence in the integrity of the rule of law and the regulatory system; and 4) simplicity (unnecessary complexity over and above the need to ensure that the objectives of maintaining the city's safety and development are met)
The ability to ensure a high level of service to people, including those with disabilities, and to provide them with the best possible service. -the core resource of the service economy- the infrastructure to connect, ****together and share their knowledge and experience
Provide a high quality of life that attracts the overseas talent it needs while retaining local talent.
What can Beijing's municipal leaders do?
While Beijing's municipal leaders do not have complete control over these five characteristics, the following recommendations are worthy of consideration by Beijing's municipal leaders as they can have a positive impact on the development of a city with these five characteristics. As noted, these specific recommendations focus on Beijing's current programs to promote and support a conservation-based economy.
Attract new talent and business opportunities with the goal of building a recycling and energy-saving economy as a distinctive feature of Beijing;
Research which service organizations are already located in Beijing and which are not, and then develop a plan to attract the major service organizations that have not yet been located in Beijing;
Seek out opportunities to collaborate with domestic and international industries, regions, and all levels of government. Inspiration;
Take full advantage of the Olympic Games to invite companies from all over the world to bring their best and proven energy-saving technologies
1. Use the goal of building a recycling and energy-saving economy as a differentiating feature of Beijing to attract new talent and business opportunities
Based on the many economic assessments and feasibility studies conducted by PricewaterhouseCoopers for a wide range of governmental agencies, we believe it is important for this city to have a strong presence in Beijing's energy-saving economy. Based on a number of economic assessments and feasibility studies conducted by PricewaterhouseCoopers for various governmental organizations, we believe that these two years are a great opportunity for Beijing to capitalize on the current momentum of building a recycling and energy-saving economy to enhance the city's image and appeal. Several cities have used the Olympics to successfully brand themselves, with Sydney and Calgary, hosts of the 2000 Summer Olympics and the 1988 Winter Olympics, being pioneers in tapping into the tourism potential of the Olympics. Compared to other international tourist cities, Beijing's service sector is still in its infancy. Sydney and Calgary successfully cooperated to promote marketable tourism products, services and experiences, thereby increasing visitor numbers before, during and after the Games and creating significant employment opportunities. High levels of satisfaction and enjoyable experiences for international visitors, as well as positive media coverage around the world, ensure that Australia will remain a popular destination for years to come.
Sydney also used the Games to successfully promote its construction companies and their environmentally friendly designs. They learned through the Sydney Olympics how to use prefabricated materials and recyclable components to save time on projects and, more importantly, how to minimize waste generation and how to reduce unnecessary harm to the environment from garbage. Since then, Australian firms have been awarded design contracts for major events around the world, including the Athens Olympics and more than a third of the Beijing Olympics construction. The Australians have proved they have world-class design skills and can produce high quality, environmentally friendly sports venues that meet varying conditions around the world.
Two questions 1) Given that some of these companies are currently in Beijing, how can Beijing's municipal leaders retain them after the Olympics to develop local talent and expertise? 2) What undiscovered talent and expertise can Beijing tap into during the Olympics? What expertise can Beijing acquire in building a recyclable and energy-efficient economy?
2. Research which service organizations are already located in Beijing and which are not, and then develop a plan to attract them
Service organizations that could implement the energy efficiency recommendations mentioned above include sustainability consulting, architectural, and engineering firms. It is important to know which of these services are currently located in Beijing and why, and equally important to know why others are not.
Problems and Initial Ideas for Solving Them
Problems
Initial Ideas for Solving Them
Is it important to know which service organizations have settled in Beijing and which have not?
Compare the list of domestic and international firms already established in Beijing with those in Shanghai, Hong Kong, Singapore, Tokyo, London and New York. For example, what law firms are there in London that are not already in Beijing? What design, architecture and engineering firms have settled in Shanghai that have yet to come to Beijing?
Learn why service organizations already established in Beijing chose Beijing?
Survey the various types of service organizations operating in Beijing. What do they value in the Beijing business environment? Do accounting firms, law firms and engineering firms see this differently? Based on the results of this extensive and targeted survey, the comparative advantages of Beijing are succinctly summarized.
How Beijing can "sell" itself to the international marketplace
The 2008 Olympic Games provide an excellent opportunity for Beijing to "sell" itself before and during the Games. Are there any service organizations that have recently settled in Beijing to work on construction projects for the Games? What can be done to encourage these service organizations to stay in Beijing after the Games?
What international, regional and national industry associations are organizing events in Beijing?
Learn which service-oriented industry associations offer follow-up education programs and seminars in Beijing. How can the Beijing government help with these events?
Are local universities and colleges attracting new service organizations and playing a role in the development of local service industries?
What is the destination of graduates from local business schools? Do they stay in Beijing or move to other cities? Analyze the distribution of graduates by occupation and region to determine whether policies need to be enacted and modified to help develop local service industries. For foreign students who receive scholarships to study in Beijing, are they required to provide services in Beijing for a certain period of time?
Finding out the answers to the above questions will help to answer the key questions: What are the key institutions and business sectors that can attract new service providers to Beijing? How can they work together effectively to attract new service organizations and accelerate the development of Beijing's service sector?
3. Seek opportunities to collaborate and be inspired by domestic and international industries, regions and levels of government
Beijing has already approached a number of Sydney Olympics organizers and is considering collaborating with the organizers of the Aichi Expo, the Shanghai Expo, and the London 2012 Olympics. Since China will be hosting two major international events in two years, Beijing organizers might consider identifying products that could work for both events. Examples include multilingual signage, volunteer guides and training materials.
Expo Aichi hopes to demonstrate a new model of creative and harmonious recycling, and London 2012 organizers have committed to a zero-waste and low-carbon Olympics. London also plans to transform the city's least developed areas into model districts for sustainable urban development, creating central urban neighborhoods that meet the aims of sport, environment and health. Are there opportunities for Beijing to learn and share with these two cities?
Collaboration with all levels of government-central, provincial, and local-as well as with municipal agencies, businesses, and universities is important to cultivate knowledge and expertise. When California engages partners to assist in the development of citizen outreach materials, its official Web site (http://www.arb.ca.gov/docs/energytips1.htm) provides the public with detailed information that citizens as individuals can use to make the best decisions based on comprehensive information to create a better life for future generations.
The Olympics creates an opportunity to bring together people from all walks of life*** for the benefit of mankind. The more you participate, the more people and organizations you will be able to interact with and reach, which is important to achieving Beijing's ambitious goals. As a major player in most of the world's major cities, PwC has been working closely with other businesses, universities and municipalities to ****together advance the vitality and commerce of the cities in which it is based.
4. Leveraging the Olympic Games as an opportunity to invite companies from around the world to bring their best and proven energy-saving technologies
There is a risk in using new, unrecognized products at a high-level international event such as the Olympics, and there are many vendors with proven products who are more than willing to assist Beijing in achieving its energy-saving goals. Beijing Olympic organizers convened a number of non-governmental organizations during the early planning stages two years ago, and it should be beneficial to talk to them again. NGOs such as the World Business Council for Sustainable Development (WBCSD), many of which have multinational memberships, can help Beijing find ideal corporate partners.
Summary
A great opportunity presents itself to the leadership of Beijing
The WBCSD is the only organization in the world that has the ability to provide the most effective and efficient way of meeting the needs of its clients.