Jinhuo Group, an aircraft carrier in the beauty industry. From the beginning of the establishment of the enterprise in 1983, under the leadership of the chairman of the board of directors, Mr. Du Navy, in line with the "never successful, always the starting point" of the corporate philosophy, and steadily build the enterprise into a collection of scientific research, production, sales, training, service as one of the multi-dimensional composite strength of the enterprise. Ltd., Shanghai Tianyan Cosmetics Co., Ltd., Shanghai Haitao Enterprise Management Consulting Co., Ltd., Inner Mongolia Jingmao Cosmetics Co., Ltd., Inner Mongolia Hailan Cosmetics Co. We have more than thirty holding companies, more than 3,000 professional beauty chain stores, and more than 20,000 full-time beauticians in the country, forming an advantageous network of resources.
Twenty-seven years, Jinhuo Group adhering to its own deep precipitation in the industry, created a set of mature, molded and successful business templates in the country to create a "Shimei Shige seven energy beauty and health museum" (the original "Mingjiao"), a chain of more than 3,000 stores to expand. Expansion of the chain of more than three thousand industry myths! Deservedly become an aircraft carrier in the beauty and cosmetics industry!
Twenty-seven years, invested 140 million yuan in the Shanghai Qingpu Industrial Park built a world-class R & D, production equipment, Shanghai Biyulan production base. Covering an area of more than 30,000 square meters, it has international top equipment and has passed the international highest quality standard ISO9001 certification for large-scale production. l Casting the golden key to nurture the golden flame
In 1983, the Golden Flame Trading Company was established in Hohhot, which was the beginning of Golden Flame. 1989, at the age of 26, the chairman of the board of directors, Mr. Du Navy, set up the Golden Flame Industrial (Group) Limited, which is an agent for the operation of famous, special and high-quality products and health care products; ten years later in 1999, a miracle appeared, the agent of the Golden Flame Group, Hongmao Pharmaceutical Wine, not only sells at home and abroad, but also climbs the top of the At home and abroad, and climbed to the top of the annual sales of one billion industry myths, Du Navy, chairman of the board of directors also deserved to become the wind vane of the health products industry! For the Jinhuo Group's future development in a big step to lay a deep financial foundation, but also cast the group up and down to meet the difficulties, bold and fearless human spirit!
l Step into the golden temple to witness the prairie fire
In 1999, the group entered the field of beauty and cosmetics, and in January 2000, the group invested 20 million dollars in the most prosperous commercial district in Beijing to buy a whole floor of the China Merchants Tower in Beijing. 2002, the group invested 140 million dollars to build the Biyulan daily chemical company in Shanghai, and the company is known as the "Beautiful Field". "It is the most advanced garden-type cosmetic production base in China, covering an area of more than 30,000 square meters and comprising 9 departments. At the same time, we have introduced world-class production equipments from the United States and Japan, and high-quality cosmetic raw materials from France and the United States, etc., and configured six modernized production lines, with a designed annual capacity of 20 million bottles/branches. With a designed annual production capacity of 20 million bottles/branches and an annual production value of up to 3 billion RMB, the group has joined hands with several international R&D organizations for more than three years and successively launched more than 500 professional beauty products with independent intellectual property rights, and has obtained the ISO-9001 quality system certificate, and Jinhuo's quality system has reached the international standard!
In 2006, the company began to make great strides in the construction of multi-brand road. After years of cultivation, Shimei Shige seven rounds of energy beauty and health museum (the original "famous corner") has expanded the chain of more than 3,000 stores, the formation of sales performance of more than 700 million yuan, VIP members of 800,000, the front-line staff of more than 20,000, more than 600 lecturers, the management team of more than 300 people of the huge system, Jinhuo is known as the industry colleagues! "the real whole store output experts".
In 2010, the group invested heavily into the field of daily chemicals, gold fire group and the world-renowned cosmetic advertising company France Publicis to join forces, *** with the creation of the group's strong daily chemical brand Shimei Shige's stunning launch.
l Thinking of Golden Harvest Vision in full swing
In 2010, Mr. Du Navy, Chairman of the Board of Directors, put forward the inspiring "6091" project. Du Navy, originating from Hebei Province, is a member of the Eighth and Ninth Committee of the Chinese People's Political Consultative Conference of Inner Mongolia, Vice President of the Beauty and Cosmetic Industry Chamber of Commerce of the National Federation of Industry and Commerce, Vice President of the Inner Mongolia Autonomous Region Entrepreneurs Association, Vice President of the Young Entrepreneurs Association of Inner Mongolia Autonomous Region, Executive Director of the Inner Mongolia Society for Promotion of the Glorious Cause, Standing Committee Member of the Federation of Industry and Commerce of the city of Hohhot, Vice President, and member of the International Association of Public **** Relations.
l In March 2010, the Group set up the "Golden Flame Love Foundation" to help the disadvantaged groups in the society. l In 2009, the Group entered the beauty and cosmetic daily line. After a long period of preparation, Shimei Segal daily line has been in 2010 a grand debut, opened the group "two lines a day" of the prelude to the development of the road.
l In March 2009, the Secretary of the Municipal Party Committee of Hulunbeier and his party, as well as the General Manager of Shanghai Jinjiang Group and the Secretary of the Party Committee of Chengkai Group, and other ***11 people visited Shanghai Biwellan Base and gave it a high appraisal.
l In December 2008, Mr. Du Navy was awarded "2008 Top Ten People of Beauty Industry".
l In September 2008, Mr. Simeiji was awarded the most popular brand award of domestic beauty salon line again.
l In May 2008, the group donated 1 million dollars to the earthquake-stricken areas in Sichuan, and over the past 20 years, the group has donated more than 5 million dollars to the public welfare.
l 2007, won the "Chinese beauty industry women's economic leader" award.
l In August 2007, the Group set up a 35 million "Winning in Jinhuo" entrepreneurial fund to provide an entrepreneurial platform for Jinhuo's employees who want to start their own business.
l In August 2007, Jinhuo implemented the strategy of international cooperation, and Mr. Du Navy, the chairman of Jinhuo Group, and his team visited Shuntenkan Momoya, a century-old enterprise in Japan.
l In April 2007, the brand of Shimei Shige was popular in the world's third largest beauty expo and won the "Most Popular Brand Award".
l In January 2006, Jinhuo took the first step of international cooperation strategy, the Group introduced the core raw material from France - essential oil π/4 elements, the grand launch of Shimei Shige series of products, the establishment of Shimei Shige International Beauty Chain Business Organization.
l In December 2005, Shanghai Beyond Orchid passed the ISO9000 quality management system certification of Swiss SGS for the first time with excellent results.
l In March 2002, the group invested 140 million RMB to build a production base of Shanghai Biulan Cosmetics, and by the end of the same year, the national chain stores of Mingjiao Women's Skin Care & Body Care Center had reached 2,800, with an annual sales of 600 million, which is regarded as "the real expert of whole store output" in the same industry.
l 1995, became the "Hongmao medicinal wine" national general agent, 1995-1999, Hongmao medicinal wine product sales ranked among the top ten national drug-based health care products, and has been awarded "China's top eight special brand of honor sales commodities It has also been honored with many awards such as "China's top eight brands of honor-selling commodities" and "Gold Medal of China Medical and Health Care Products Expo".
l In 1983, Mr. Du Navy plunged into the business world and started his own business. At the beginning of the establishment of the gold fire is just a small trading company, the registered capital of only 60,000 yuan, employees only six people. 2008 China's Top Ten Beauty Chain Organization
2008 Top 100 Beauty Salon Line Enterprises
2008 China's Most Popular Brand Award for Beauty Salon Line
2007 China's Most Popular Brand Award for Beauty Salon Line
2007 The Group's internal magazine "Jinhuo Newspaper" won the "Excellent Cosmetic Enterprise Publication "honorary title.
2007 All-China Federation of Industry and Commerce Beauty and Cosmetics Chamber of Commerce Vice President of the unit
2008 China Road Service Award
l In October 1998, the Golden Flame Group donated 1,533,000 yuan to the flood-stricken areas;
l Donation of 600,000 yuan for the improvement of local towns and cities transportation facilities
l Sponsorship of the Public Security Criminal Investigation Work 100,000 yuan
l Donation of more than 800,000 yuan to the poor mountainous areas
l Construction of two Hope Primary Schools in Liangcheng County, Inner Mongolia, an old revolutionary area
l Donation of more than 300,000 yuan to the earthquake-stricken areas
l Carrying out the large-scale consulting activities of experts in the area of love and care Connotation: Corporate culture is the soul of the enterprise, the spirit of the enterprise. Enterprise without culture is like a person without a soul. Corporate culture is divided into three levels: the surface is the material culture, the middle layer is the behavioral system culture, the core layer is the spiritual culture, three levels are indispensable.
Significance: an excellent enterprise will certainly give birth to an excellent corporate culture, excellent corporate culture is the continuation of the life of an excellent enterprise.
Philosophy
Philosophy: There is no success, but always a starting point.
Companion: through thick and thin, do their duty, group efforts, **** create a brand.
Objective: to go all out to realize the summit plan, create a hundred years of enterprise, to create a strong brand.
Mission: to lead the industry's fashion trends, social responsibility.
Values: the perfect combination of corporate and personal interests.
Spirit: the pursuit of excellence, makeup life.
Learning concept: reading books, worshiping teachers, and saving ourselves.
Crisis view: always trembling, always walking on thin ice.
Management
Team view: there is no perfect individual, only the perfect team, unity is strength.
Attitude: no excuses, only find ways to take the initiative to do things, the courage to take responsibility.
Principle: first do good, then do good.
Style: Pragmatic and realistic, and the thunder and lightning.
Customs: know all, say all.
Quality concept: personality, quality, brand.
Efficiency concept: manage energy, improve efficiency.
Leadership concept: work with me, learn from me, supervise me, success or failure is in the leadership.
Management mode: system first, details first, speed first.
Ideology: No problem is the biggest problem.
Service concept: the cause of constant, sincere for true feelings.
Achievement concept: things no matter how big or small, to do the best.
Three questions a day: Is the goal set? Is the method right? Did I do it?
Talent
Talent concept:
No matter what, see the high and low in the work.
"Six" principle:
With responsible people, with career-minded people, with caring people,
With loyal attitude, with the implementation of people, with the professional height of the people.
"Ten don't" principle:
Not to be a person without merit, not to be a person in a hurry,
Not to be a person who does not think of making progress, not to be a person who is not willing to learn,
Not to be a person who can't be innovative, not to be a person who doesn't want to seek for the efficiency,
Not to be a person who only talks but doesn't do anything,
Not to be a person who only talks but doesn't do anything.
Not to be a person who will not be innovative, not to be a person who does not seek efficiency,
Not to be a person who only talks but does not do, not to be a person who takes credit and puts blame on others,
Not to be a person who breaks the unity. Gold fire has the style of gold fire,
Gold fire has the temperament of gold fire,
We have ten thousand feelings in the heart of the gold fire people;
Gold fire people have the love and affection of the gold fire people,
Gold fire people have the light and color of the gold fire people,
Look at the flag of the gold fire,
how many sufferings and fatigue of the people of the gold fire.
Never success, always the starting point,
Golden glory, the fire of the fire, the love of the sea.
Jinhuo, you have the power of gratitude,
Jinhuo, you have the same feelings as the sea.
Jinhuo, you are like an eagle with spreading wings,
Jinhuo, you are the sea I aspire to,
Jinhuo, you come from the ordinary,
Jinhuo, you are the stage of our success.