Includes, but is not limited to, a certain field. For example, the international widely adopted promotion of securities issuance refers to the promotion activities for institutional investors before the issuance of securities by securities issuers, which is an important promotion and publicity tool to promote the successful issuance of stocks under the condition of full communication between the investing and financing parties, and to promote the communication and exchanges between the investors and the issuer of the stocks, so as to ensure the smooth issuance of the stocks.
Roadshow is a widely used international promotion method for securities issuance, which refers to the promotion activities for institutional investors before securities issuers issue securities, and it is an important promotion and publicity tool to promote the successful issuance of stocks under the condition of full communication between the investment and financing parties.
Selling shares in the primary market with the help of an investment banker or a payment commitment provider to help increase the potential value of the shares is called a roadshow.
Question 2: What does "road show" mean? Roadshow translated from the English Roadshow, is widely used in the international promotion of securities issuance, refers to the securities issuer to issue securities before the promotional activities for institutional investors. During the event, the company gives investors a detailed introduction of the company's performance, products, development direction, etc., fully describes the investment value of the listed company, allows prospective investors to understand the specifics, and answers questions of concern to institutional investors. Roadshow just appeared in China not only got the attention and favor of listed companies, brokerage firms and investors, but also attracted the wide attention and strong interest of other enterprises, and follow the example of the securities industry's roadshow to publicize and promote the enterprise's products, forming the prevailing enterprise "roadshow". The concept and connotation of enterprise roadshow has been changed and extended to become a product conference, product display, product trial, preferential hot sales, on-site consulting, fill in the form of lucky draw, gift delivery, prize quiz, cultural performances, game competitions and other content of the site activities.
"Roadshow" (ROADSHOW) originally touched the overseas listed companies to investors to promote the company's image of the usual methods, is the turn of the century "imported", has long been popular in the international securities market. Currently in China, online roadshow (ROAD SHOWONLINE) has become an important form of new stock promotion for listed companies. ROAD SHOW ONLINE is an online interactive communication mode and news release mode, and the form of ROAD SHOW ONLINE has been interpreted from the initial IPO promotion into various forms such as performance promotion, product promotion, listing lottery, listing ceremony live broadcasting, and real-time reporting of major events. The exploration of information disclosure and information exchange in the securities market has achieved initial success
Question 3: What is the meaning of roadshow on the Internet Roadshow is generally an activity done by the company to raise funds, and the online roadshow is a means to showcase the projects done by the company on the Internet to strive for financing
Question 4: What is the meaning of roadshow for stocks? Roadshow of the original meaning of the translation from the English Roadshow, is widely used in the international promotion of securities issuance, refers to the securities issuer to issue securities before the promotion of activities for institutional investors, is in the investment, financing the two sides to promote the successful issuance of shares under the conditions of full communication important promotional, publicity means. Through the help of investment bankers or payment commitment merchants, the sale of shares in the primary market, in order to help increase the potential value of the stock is called a roadshow. Purpose of roadshow: To facilitate communication and exchange between investors and the issuer to ensure the successful issuance of shares. In overseas stock markets, stock issuers and underwriters have to realize the following purposes based on the roadshow: ① To find out the demand of strategic investors, so as to decide on the amount, price and timing of the offering and to ensure focused sales. ② To enable strategic investors to understand the issuer's situation and make price judgments; to use the sales plan to create competition among investors and maximize price assessments. ③ Lay the foundation for the issuer to maintain a relationship with strategic investors. The main form of roadshow: holding a presentation. In the promotion meeting, the company gives a detailed introduction to the investors on the company's performance, products, development direction, etc., fully explains the investment value of the listed company, so that the prospective investors can understand the specifics in depth and answer the questions that institutional investors are concerned about. With the development of network technology, this traditional roadshow moved to the Internet at the same time, the emergence of online roadshow, that is, with the power of the Internet to promote. Online roadshow has now become an important platform for listed companies to show themselves and an important way to promote stock issuance. Required materials and services for roadshow promotion: professional and exquisite corporate brochures (in Chinese/English); prospectus (in Chinese/English); research reports (product technology analysis/market analysis/fund-raising feasibility analysis report); issuing company's document envelopes (in Chinese/English); slides and slide book (in Chinese/English); corporate promotion video (in Chinese/English); gifts; document gift bags, and so on. The roadshow promotion will also provide venue rental for the promotion meeting, press conference, listing ceremony, listing cocktail party, rental and production of venue setup and its required equipment, exhibition boards, pictures, background signs and horizontal stripes, degree boards, simultaneous translation equipment, etc., as well as convulsive services such as speaker's name cards, name cards, name sets and boutonnieres. Roadshow promotional activities should pay attention to the following issues: ① Prevent sales violations. ② The content of the publicity should be true. ③ The promotion time should be shortened and concentrated as much as possible. ③The promotion time should be shortened and concentrated as much as possible. ④Seize the timing of the promotion and distribution. Roadshow was unfamiliar two years ago, but now it has become a word that is used more frequently. This new mode of publicity and promotion in China has just appeared not only the listed companies, brokerage firms, investors' attention and favor, but also attracted the widespread attention and keen interest of other enterprises, and follow the example of the securities industry's roadshow to publicize and promote the enterprise's products, the formation of the prevalence of the enterprise's "roadshow". Roadshow has not only been successfully adopted by enterprises, but its concept and connotation have been changed and extended to include press conferences, product conferences, product demonstrations, product trials, discounts, trade-ins, on-site consulting, form-filling lucky draws, gift giveaways, question-and-answer sessions, karaoke competitions, cultural performances, game competitions, and other on-site activities. Now many companies' products or services have begun to actively use the form of roadshow, through face-to-face communication with consumers to publicize and promote products.
[Editorial] Roadshow, FMCG investment effective mode
Merchants will be burning money will DD a cruel reality Behind the clamor is helpless. 2007 National Spring Sugar and Wine Fair March 23 in Chongqing kicked off the war. Over the past few days, the streets of Chongqing are filled with a kind of commodity trading war before the strong smoke: sugar and alcohol products ads in the streets of Chongqing is already covered; Chongqing main city of the major hotels have been full of guests; even the usual business is relatively light hospitality, and now also has to play the "Hall of Congregation"; Miss Manners is the "demand exceeds supply". It is reported that the Sugar and Wine Fair, the real estate boss Shixian Taibai Group invested more than 13 million yuan in advertising, only one outdoor advertising has invested more than 5 million yuan. "Investing so much, the figure is to mix with exhibitors from all over the world." The group's source explained as follows. Sichuan Tuopai Group set a record of this exhibition advertising and another one of the most, that is, the group in the Yangtze River Bridge South Bridge to do an area of more than 5,000 square meters of "Shede" wine advertising. And Anhui "store small two" in front of the Convention and Exhibition Center to do a street gatehouse on ...... >>
Question 5: What are the products in the roadshow? Roadshow in is belongs to the Internet financial services to provide roadshow products, there are currently two: Roadlink institutional version web2.0 and road to see the mobile end of the Android version of the app_v1.
Question six: What is the roadshow activities, how to explain? It is to do sales performances in public **** occasions, a little scale
Question 7: Roadshow activities of the roadshow activities of the roadshow activities of the classic cases Presidential beverage roadshow activities planning program as an emerging beverage, its promotion and sales channels, activities about the beverage is closely linked. Among them, the roadshow contributes the most as a large-scale promotional activity! Roadshow is outreach plus stage. Stage to gather popularity, the show is to enhance sales, and not to do public service performances, must maximize the company and product promotion effect. Tent is the stage publicity to undertake, the ultimate purpose of the show is to capture sales, both hands! Host and responsible person is the key to the success or failure of the activity, the specific implementation of the program is as follows: roadshow before: the first step: the venue to determine 1, site selection: roadshow location must be selected in the big terminal, salesman strong, large flow of people can be placed on the stage and open space tents. Terminal is the roadshow to undertake, roadshow is an extension of the terminal, the two are mutually reinforcing, only a good terminal to undertake in order to play the roadshow the greatest effect. 2, site contact: the site must be at least one week before the planned activities to implement. Please pay attention to the contact with the shopping malls and city management between the two consultations. When contacting the venue to the stage and tent location, can be placed on the stage size of the size of the power supply, pro-activity range and other issues to determine a good. Find out if there is any information about other brands' activities on the day of the event, especially competing products. In schools where students gather, it is necessary to implement a good contact with the school: the venue's contact, communication with school security, cooperation with student organizations, etc.. Step 2: the performance team 1, the team's determination: the effect of the performance team is the whole roadshow activities of the activities of the excitement of the manufacturing point. There are two ways to compose the performance team. One is to invite performing arts companies. The second is to ask art students (host and dance, music) composition. The third is self-written and self-directed. Promoters, business people, agents, their own programs, their own host! In addition, the team is the key to brand promotion, we will contact the promoter can talk to, rich sales experience. 2, the cost of determining: the above three ways, the cost of diminishing. But please performances company need to consider the reasonableness of the cost. Zhejiang nearly the current performance company cost standard (reference) yuan (4 hours / day / 2 games) ----- yuan (4 hours / day / 2 games). Which costs need to consider whether the stage speaker equipment, including tax tickets. The number of performers (at least one sound engineer, one support, two dancers, one male and one female singer). All of the above are usually included. Temporary promoter, 300 yuan (12 hours / day), management and design costs for the total cost of eight points. Step 3: Determine the theme 1, the theme of the determination of the roadshow theme to be consistent with the actual date and circumstances of the organization of this event, can be combined with the local characteristics of innovation, the theme is different, to attract consumers gimmick is not the same. Multiple roadshows will make consumers lose aesthetic value, do not think that the roadshow has done many times very experienced and do not go to the trouble, so the roadshow promotion will only become more and more ineffective. The determination of the theme needs to consider several factors. First, avoid commercialization is too serious, as close as possible to the public welfare and entertainment. Second, simple to understand, dare to innovate, rich in character. Can be combined with the activities of the game or activity form to select the theme. Third, color pages, posters, background cloth theme consistent! 2, the determination of the form of the event A, test-drinking roadshow site in the high-traffic venues for the test-drinking B, raffle draws as a lot of roadshows in the form of a mandatory, to a certain extent, is still attractive. But at present such a form has been used by major manufacturers, so our form and strength must be big. Prizes must be high, the winning rate to be announced, the lottery form of determination! C, the promotion of this time, the strength of the drink, just entered the market, the most important thing is to obtain the consumer's affirmation first, can be a certain degree below the market price of consumer feedback. Step 4: Material Preparation 1, package materials to the person promotional materials are divided into publicity materials and activity materials. Publicity materials used to create momentum, expand publicity. The principle is to be able to set up three will not set up two, the greater the momentum the better. Activity materials used to capture customers to ensure that the required. Each piece of material regardless of size should have a person in accordance with the material preparation list package material to the person, the responsibility to the person (see 'roadshow material list'), to determine the material preparer, the number of materials, materials in place at the time, the latest must be completed two days before the show. 2、Special coloring pages designed specifically for the roadshow coloring pages, one side of the detailed features of the main promotional models of specific introductions, the other side is the theme of the event, information on the purchase of gift information / lottery information, roadshow time and location. Determine the number of coloring pages, which must be printed a week before the show to facilitate the warm-up, and the coloring pages must be equipped with the function of receiving free gifts (mat boards, exercise books, fans) at the site. Under the conditions, the color pages can reflect certain entertainment information ...... >>
Question 8: What is the meaning of the campus roadshow in the school cafeteria door or the main road near the stalls to build brand publicity products, in order to mutual to the promotion of the brand's purpose, the target population are school students, about the campus roadshow to use the type of venues, you can refer to the campus venues through.
Question 9: What is a roadshow? Roadshow translated from the English Roadshow, is the international widely used way to promote the issuance of securities, refers to the securities issuer to issue securities before the promotion of activities for institutional investors. During the event, the company gives investors a detailed introduction of the company's performance, products, development direction, etc., fully describes the investment value of the listed company, so that prospective investors can understand the specifics and answer the questions of institutional investors. Roadshow in China just appeared not only the listed companies, brokerage firms, investors' attention and favor, but also attracted the widespread attention and strong interest of other enterprises, and follow the securities industry's roadshow to publicize and promote the products of enterprises, the formation of the prevalence of corporate "roadshow".
The concept and connotation of enterprise roadshow has been changed and extended to include product conferences, product demonstrations, product trials, discounts, on-site consulting, form-filling lottery, gifts, quizzes, cultural performances, game competitions and other on-site activities.
Enterprises are keen on roadshows
Roadshows as a new mode of promotion in modern marketing has been favored by more and more enterprises, and has appeared in all walks of life, especially popular in the IT sector. 2002 June, Lenovo to "leading technology to promote the simplicity of business" as the theme of the country's 20-plus In June 2002, Lenovo conducted a month-long nationwide roadshow of Lenovo's new commercial technologies in more than 20 cities across China under the theme of "Leading Technology for Simple Business". The event explored the development of the latest IT technologies with commercial customers through new technology speeches and application technology forums, and communicated Lenovo's newest technologies in the field of commercial IT to customers in a comprehensive and clear manner.
As for the roadshow held in front of the computer city in various cities across the country is often seen, the holidays are more your side of the show, the scene is very hot, such as the autumn of 2002, September, the United States to promote the full range of fashionable boutique "a kiss of beauty" "through the United States to see the world! "Beijing roadshow, in the city of Beijing shine. Traditional industries are also not willing to be lonely, have been among the roadshow.
At the end of 2001, when Audi launched the new version of Audi A6, it carried out a nationwide roadshow with the theme of "Exploring the New World of Audi A6". The roadshow featured Q&A sessions with experts, physical displays, multimedia interactions, exciting dance performances, and test drives to guide the public into the technologically advanced world of Audi. In the spring of 2002, CMS launched a nationwide promotional campaign with the theme of "Shike Delivers Health, Everyone Shares" with its Neo-Contact and other products, and conducted 3,950 roadshows in nine provinces. The on-site activities not only included opening gongs and drums, opera, songs, lucky draws, and fun activities, but also introduced the products in the form of "explanation + flip cards, questions + games", and converted the interior of the promotional bus into a "Schick Health Classroom" for knowledge education.
The case of Chinese companies conducting roadshow promotions is not yet very common, but it has started a prairie fire. Lenovo is known for its ability to operate in the market, and is an early adopter of roadshow promotions in China, and its interpretation of roadshows has been very effective. China Telecom is now also put down the frame, into the market, in the promotion of the product to show the king's true colors. In order to promote ISDN broadband business, often roadshows, such as broadband business and technology seminars, on-site consulting, on-site experience, gift distribution, awards and quizzes and other activities.
In September 2002, China Telecom and Alcatel Shanghai Bell held a roadshow in 20 provinces, municipalities and autonomous regions with the theme of "Connecting Dreams to Reality", hoping to connect the dream of broadband to the real life of every ordinary person through the activities. It is hoped that through this activity, the dream of broadband will be connected to the real life of every ordinary person, and the ambitious goal of "Broadband China" will be realized gradually. At present, the promotion of Chinese enterprises is still stuck in the simple media advertising, through the advertising bombardment on the creation of a famous brand case is not rare, but with the accession of the WTO, the continuous influx of foreign-funded enterprises, Chinese enterprises should step up the innovation of the marketing means, learn from foreign experience; in the promotional model, to be integrated into the integrated marketing of the current trend, and roadshows, which should not be ignored.
Roadshow products, themes and forms
Roadshow is to promote products and publicize the company, so that more people understand the enterprise's products and technology, enhance the corporate image. Roadshows are generally designed to promote new products or new technologies, so that consumers can feel the image of the company's continuous progress, through the roadshow to produce a great word-of-mouth communication effect. At present, most of the roadshow companies are promoting new products or new technologies, such as Lenovo's new technology for commercial computers, Germany's new Audi, and China Telecom's ISDN business.
The roadshow should have a distinctive theme, the theme should be concise, healthy, close to the promotion of content, in line with the corporate image, with the mood, to ...... >>
Question 10: Which company can do large-scale roadshow activity planning As far as I know, Guangzhou Ceyue advertising is available.
策越广告集活动策划、设计、物料、演艺、组织、执行、宣传等一站式服务公关活动。
The company has a wide range of products and services that are available in the market.