① Ma Yun internal shouting: Ali All In mobile e-commerce, starting from the cloud to build a mobile e-commerce ecosystem;
② Yu Hongmin believes that "I must replace my own genes, and at the same time to replace the entire development of New Oriental's genes," the combination of the mobile Internet and training and education;
③ Liang Xinjun, CEO of Fosun Group, proposed actively applying mobile Internet to transform Fosun Group;
④ Li Yue, President of China Mobile, put forward a strategy of transformation to the Internet with the "three new" (new calls, new messages, new connections) as the main content......
⑤ Network information platforms are migrating from desktop to mobile, and people's information access and usage habits are shifting to mobile smart terminals. Cell phones and tablet PCs have become the most popular mobile media;
⑥ Mobile Internet covers more and more people in cities and towns below the third and fourth tiers who are not convenient to use PCs or laptops to access the Internet, and mobile gaming, shopping, reading, and socializing have become the rigid needs of people and a strong market growth point.
In 2013, the number of transactions of mobile Internet financial transactions and the amount of transactions respectively were 1.677 billion transactions and 10.27 trillion yuan, 5.3 times that of 2012;
⑦ Alipay, WeChat, and BalanceBalance are leading the arrival of the mobile financial era, and the commercialization of 4G and wearable devices have become the next outbreak of the mobile Internet, which has brought about more in-depth changes and far-reaching impacts on China's mobile Internet.
I. Overview of China's Mobile Internet Development in 2013
The development of China's mobile Internet in 2013 was fast and steady, but also characterized by breakthroughs and innovations. The growth of user scale, sales of smart terminals and mobile applications all reached a new order of magnitude, and the development of mobile network and wearable devices made great progress and breakthroughs.
1. Continuous and rapid growth of user scale
According to CNNIC's report, as of December 2013, China's cell phone netizens amounted to 500 million, an increase of 19.1% compared with the end of 2012, and accounted for 81.0% of the total number of netizens, with the proportion of desktop computers accessing the Internet at 69.7% (430 million), and the proportion of laptops accessing the Internet at 44.1% (273 million), and cell phones continued to Maintain the position of the first major Internet terminal. (8) According to the Ministry of Industry and Information Technology (MIIT), which announced the economic operation of the communication industry in January 2014, the total number of mobile Internet users in China reached 838 million in January 2014, and the penetration rate among cell phone users reached 67.8%. ⑨ CNNIC's data is obtained based on sample survey, and MIIT's data is based on the statistics of mobile communication network access, including mobile Internet card users and cell phone Internet users. The two data statistics are not the same object, although there are differences, but both reflect the objective reality of the rapid growth of mobile Internet users in China. The continuous growth in the scale of mobile Internet users has promoted the development of various applications for smart terminals, which has become a major highlight of China's mobile Internet development in 2013.
2, the popularization of smart terminals accelerated
With the continuous decrease in the shipments of desktop computers and laptops, the growth of smartphones and tablet PCs has entered into a boom period. from January to October 2013, China's shipments of smartphone terminals amounted to 348 million, an increase of 178% year-on-year. ⑩The retail volume of tablet PCs (including online market) in China in the first half of 2013 amounted to 7.58 million units, a year-on-year growth of 65%. (11) The popularization of mobile terminals has not only increased in quantity, but also soared in quality. The penetration rate of mobile terminals in third- and fourth-tier towns has risen sharply, and the length of users' mobile terminal use has increased significantly. From 2012 to 2013, the length of per capita single-day use (in hours) of PCs declined slightly, from 2.73 hours to 2.71 hours; while the length of mobile use increased sharply, from 0.96 hours to 1.65 hours. (12)
The most iconic significance is that, following the 1,000 yuan smartphone, smartphones gradually stepped into the era of stepping into the 100 yuan, the price of the hardware continues to dip, to promote the development of the third and fourth-tier cities and townships of the mobile Internet. on August 12, 2013, Xiaomi officially sold the Redmi phone at a super-low price of 799 yuan, and coolpad, Huawei, zte, and other domestic manufacturers have launched the 600-800 yuan price of smartphones, and began to sell in online shopping malls.
The issuance of 4G licenses will accelerate the renewal of mobile devices. Some experts believe that the wave of replacement brought about by the increase in network speed will generate hundreds of billions of dollars in the terminal phone market, the entire industrial chain plus the investment in the mobile Internet application market is expected to drive investment in a few years will reach trillions of dollars. (13)
3, the flow of information content consumption G era opened
In 2013, the further popularization of the domestic 3G network, network quality continues to improve, the total size of 3G users exceeded 400 million, the proportion of the proportion of breakthrough 30%, accounting for 32.7%, an increase of 11.8 percentage points year-on-year, showing a rising trend, and continue to squeeze the market share of the 2G network. (14) Comparatively speaking, 3G users spend about three times as much as 2G users on traffic for information content consumption, indicating that 3G has stronger extensibility and greater potential in supporting mobile Internet application expansion and revenue enhancement.
2013 was a year of significant growth in Internet traffic for mobile Internet users. According to statistics from the Ministry of Industry and Information Technology, China's mobile Internet access traffic in January 2014 amounted to 133 million G, an increase of 46.9% year-on-year, and the average household mobile Internet access traffic reached 165.1M, an increase of 38.6% year-on-year, of which the share of mobile Internet traffic was raised to 80.8%, and the average monthly household mobile Internet access traffic amounted to 139.3M.(15) This does not include the traffic used through WIFI. China Mobile's 2013 third-quarter earnings report showed that user wireless Internet service traffic in the first three quarters rose nearly 1.2 times year-on-year.
On December 4, 2013, the Ministry of Industry and Information Technology (MIIT) formally issued three TD-LTE 4G licenses to China Mobile, China Telecom, and China Unicom, which means that China's 4G networks, terminals, and services will formally move from experimentation to commercialization, and that China's mobile Internet has entered the 4G era.The number of vendors in the 4G handset market has increased from nine at the beginning of the year to 14, and the number of models on sale has increased from 45 The number of vendors in the 4G mobile phone market increased from 9 at the beginning of the year to 14, and the number of models on sale increased from 45 to 64.(16) China Mobile has also provided 4G network services to 16 cities, including Beijing, Shanghai, Guangzhou and Shenzhen. It is expected that the growth of 4G cell phones will usher in an explosive period, driving the arrival of traffic consumption G era, LTE development will enter a period of rapid growth.
4, mobile application distribution channel competition
In 2013, China's mobile application (App) number has reached the scale of millions of quantities, which in the App Store app downloads by country rankings, China ranked No. 2, the position is the same as in 2012; in the application revenue rankings ranked No. 4, up 4 places compared with 2012. (17) App Store is still the main channel for mobile application distribution, reaching more than 80% of the overall distribution volume. China's mobile application distribution reached 18 billion times in the third quarter.(18) Although the Chinese market has hundreds of Android application stores, only about 20 application stores play a leading role in the entire mobile application ecosystem, of which Baidu (after the acquisition of 91 Assistant) has the strongest application distribution capacity, with a share of 40.6%, 360 Mobile Assistant 24.8%, Pea Pod 12.4%.(19) China's mobile application revenue is still the main channel for mobile application distribution, reaching more than 80% of the overall distribution volume. 12.4%.
Mobile phone applications are gradually developing from relatively simple applications such as communication and fragmented reading to video and business applications with higher viscosity and longer duration. As of December 2013, the number of users watching or downloading videos online on China's cell phones was 247 million, an increase of 112 million compared with the end of 2012, with a growth rate of 83.8%,(19) the fastest growth among all application types, and it has become the fifth largest application of the mobile Internet. Mobile online shopping has developed rapidly, with the user scale reaching 144 million and the utilization rate increasing from 13.2% in 2012 to 28.9%, an increase of 119%. 2013 saw rapid growth in mobile online payment, with the user scale reaching 125 million and the utilization rate at 25.1%, an increase of 11.9 percentage points compared with the end of 2012.
5, mobile Internet investment and mergers and acquisitions hot
In 2013, China's mobile Internet field frequently appeared in the figure of giants, mergers and acquisitions hot, large investment highlights. Traditional PC Internet giants compete for mobile Internet "entrance", mergers and acquisitions continue to play.
In 2013, Baidu, Tencent, Alibaba three giants in the mobile Internet investment in frequent action, on the one hand, the number of investments and acquisitions increased, on the one hand, the amount of investment and acquisitions increased. Baidu's $1.85 billion acquisition of 91 wireless, making Baidu in the application distribution market occupies an important position, make up for its own "short board". Ali focuses on the layout of various aspects of the mobile Internet, investing in Sina microblogging, Gao De map, fast taxi, UC browser, Youlian, the amount of investment is large. Tencent around O2O, vertical applications and other continuous layout, has invested in Tic-Tac, e home cleaning, 365 calendar, An Guanjia technology, Taijie software, "burn after reading" photo sharing applications Snapchat, based on open source Android system CyanogenMod.
6, Technological Innovation Leads the Internet Industry
The development of mobile Internet cannot be separated from technology drive, and in 2013, there were numerous technological updates leading or applied to mobile Internet.
Terminal technology, wearable smart device technology continues to mature, Google announced the concept of Google Project Glass in 2012, which finally became a reality in 2013. Domestic smart glasses, smart watches, smart bracelets and other wearable devices from the concept to the product, Baidu glasses are being tested, the grand fruit shell electronic launched smart watches, Qihoo 360 released the main focus on children's safety smart bracelets. In terms of human-computer interaction technology, voice command, facial recognition, gesture control technology has entered the peak of application, bringing people into the "perceptual era", not only popular in smart phones, smart TVs, but also began to penetrate the smart home. 2013 KDDI intelligent voice technology has been in the field of home appliances such as TVs, air conditioners, fans, microwaves and smart watches, and also the smart home appliances such as smart watches. In 2013, KU XUNFE intelligent voice technology has been applied in TV, air conditioner, fan, microwave oven, smart watch and other home appliances and wearable devices. In terms of network technology, as the next-generation technology of mobile Internet, 4G signifies faster speed and wider coverage, and its commercialization will truly realize people's freedom of communication, and completely change people's lifestyles and even social patterns. In addition, cloud computing, Internet of Things, big data and other current hotspots and trends in the development of information technology industry, and the mobile Internet industry, a close collection, giving rise to a new round of scientific and technological revolution and industrial change. Combining the mobile Internet with the Internet of Things technology, "Telematics" is an important application field of remote intelligent interaction, and mobile big data has also been applied in the fields of mobile social networking, intelligent transportation, precision marketing, e-government, and mobile finance.
During the 2014 Mobile World Congress, Mr. Shang Bing, Vice Minister of MIIT, said at the GTI International Summit that China's mobile Internet development has shown three "70%", i.e., smartphones accounted for more than 70% of all cell phone sales, mobile Internet access traffic grew more than 70%, and the contribution rate of mobile Internet to industry growth exceeded 70%. The contribution rate of mobile Internet to the growth of the industry exceeds 70%. Regardless of international and domestic, emerging and traditional industries, the concept of mobile Internet has been y rooted in people's minds and gained social acceptance, and people have gradually adapted to the fast-paced changes of the mobile Internet from the original unawareness, fear and inaction.
Two, China's mobile Internet market analysis in 2013
In 2013, China's mobile Internet maintains rapid growth, the market scale is expanding extremely fast. According to the data of Ai Rui Consulting, China's mobile Internet market scale reached 105.98 billion yuan in 2013, and the growth rate still reached 81.2% despite the growth rate declined from 2012. (20) Shopping, games, marketing and other areas are the most important source of profit for mobile and will still grow steadily, while mobile finance, mobile payment, mobile advertising, mobile marketing, mobile travel market will have a breakthrough and market share will grow.
1, mobile e-commerce rapid growth, the entrance to the fight for the dark current
2013 China's mobile shopping market transaction size of 167.64 billion yuan, an increase of 165.4% year-on-year growth, in the mobile Internet market size accounted for 38.9% of the first place. (21) this year, ma yun announced "retreat to the second line", liu qiangdong surprisingly low-key silence, mobile e-commerce market but the tide is surging, the major e-commerce giants compete fiercely, scrambling for the entrance to the mobile traffic. 2013 first half, mobile taobao client new activation users reached 102 million, jingdong mobile downloads more than 100 million, the flow reached about 30% of the total flow of Jingdong.
At present, Alibaba, Jingdong, Dangdang, Amazon China, Exun accelerated in the mobile side of the "horse enclosure", Baidu, Suning, 360, Xiaomi and other companies have seen a big opportunity for mobile e-commerce, are stepping up the layout, in the application, marketing, and continue to launch innovative products, and strive to more share of the pie.
"Double Eleven" is e-commerce, but also mobile e-commerce "festival". On that day, mobile Taobao in Alipay transaction amounted to 5.35 billion yuan, 5.6 times more than in 2012. The number of orders placed on Exun's WeChat store exceeded 80,000, accounting for 13% of the total orders on Exun's entire website. Among Jingdong's 6.8 million orders, mobile orders accounted for 15%. (22)
2, mobile games show blowout, market prospects
In 2013, China's mobile game market can be described as a hundred flowers. Tencent, Yinhan Technology, Guangzhou Valley, Blue Harbor Online, Play Crab Technology and other mobile game developers compete with each other, game product iteration accelerated, the rapid growth of game users, the willingness to pay increased, China's mobile game product revenue growth, it is estimated that domestic handheld game products to reach the "monthly income of more than 10 million" standard of more than 60 models. (23)
According to the "2013 China Game Industry Report" jointly released by the Game Work Committee of the China Publishers Association (GPC), China New Game Research (CNG), and the International Data Corporation (IDC), the market size of China's mobile games reached 11.24 billion yuan in 2013, a year-on-year increase of 246.9%, accounting for 13.5% of the national game publishing market, an increase of 5.4% from 2012, and an increase of 5.4% from 2012, and an increase of 5.4% from 2012. 5.4% in 2012, an increase of 8.1 percentage points, the mobile game market gives a huge space for imagination.
Mobile games are one of the game industry segments with the most significant increase in market share. 2013 saw China's mobile game user base exceed 300 million, and the rapid popularization of smart terminals has led to a significant increase in the quality of mobile games in terms of picture quality, operating experience, innovation and creativity, as well as more flexible payment methods. Mobile games are being recognized and accepted by more and more people, users' willingness to pay has increased, and the market development is healthy and stable.
3, mobile advertising platform tends to differentiate, the strongest one is stronger
In 2013, China's mobile advertising market brand customer acceptance, clicks, etc. have made significant breakthroughs, the profitability of the mobile advertising platform to improve, the market scale to maintain a high growth rate. AiMedia Consulting statistics, in 2013 China's mobile advertising platform market size of 2.59 billion yuan, a year-on-year growth of 144.3%, in 2014 is expected to increase to 5.01 billion yuan. (24) After the "horse race" in 2012, the competition pattern of China's mobile advertising market tends to differentiate in 2013, small and relatively backward platforms can hardly continue to survive, and the advantageous resources are tilted to the big platforms, and it starts to shift from rough development to precise development, and the new mobile advertising platforms with strong resource channels and media integration ability are more competitive. New mobile advertising platforms with strong resource channels and media integration capabilities are more competitive.
From the point of view of mobile advertising industry, in 2013, the automobile industry has the largest input, accounting for 18.6%; FMCG is the second largest, accounting for 15.3%; daily chemicals, entertainment, and e-commerce are also at the forefront of the input. In terms of ad types, mobile application built-in ads have developed into a complete industry chain. Mobile video ads had a market size of 830 million yuan in 2013, accounting for 6.8% of the entire Chinese online video ad market.(25) Mobile video ads of Aqiyi in the fourth quarter of 2013 had accounted for more than 20% of its total ad revenue.
4. Mobile Payment Amount Soars, High Market Concentration
In 2013, new mobile payment methods based on the mobile Internet, such as mobile wallet clients, in-app payments, cell phone card swipes, QR code payments, NFC near-field payments, and other new mobile payment methods, developed rapidly, and the mobile payment market entered an explosive growth stage. According to the data of "2013 Quarterly Monitoring of China's Third-Party Payment Market" released by Yiwang Intelligence Center, the overall transaction scale of China's mobile payment market in 2013 exceeded 1,301 billion yuan, with a year-on-year growth rate as high as 800.3%, which is far more than the growth rate of PC Internet payment. (26)
Driven by mobile shopping, credit card repayment and transfer business, coupled with the launch of balance treasure, WeChat Wealth Management and other wealth management applications, China's mobile payment market is full of smoke. According to the data of Econometrics, in China's third-party payment market in 2013, the market pattern of mobile payment business transaction volume has changed a lot, Alipay, Lakala, and Paypal ranked in the top three in the market with 69.6%, 17.8%, and 3.3%, respectively, and occupied more than 90% of the market share, with a very high degree of market concentration. In the future, with the O2O online and offline channels through, consumption-led user payment habits, banks, operators and third-party payment companies will work together to promote the rapid development of the mobile payment industry.
5, mobile financial breakthroughs, online and offline began to pass
In the balance of treasure, micro-credit banking and other non-bank financial applications, driven by the mobile Internet finance has been from the past small-scale, piecemeal type, began to enter into the scale, and the traditional offline financial services complement each other, the integration of the development of a new stage. June 13, 2013, alipay launched the balance of treasure, on-line in just four months! , the scale of balance treasure users exceeded 30 million, and the scale of assets under management exceeded 100 billion. (27)
As of February 26, 2014, the number of balance treasure accounts has exceeded 81 million people, balance treasure scale exceeded 400 billion. (28)
Based on the launch of mobile banking and WeChat banking services, major banks have tested the water of mobile financial wealth management and investment products, and have begun a new era of financial innovation; Alipay has become the first comprehensive mobile financial wealth management and management platform; the three major carriers have comprehensively marched into the field of mobile finance, and after obtaining payment licenses, they all began to get involved in mobile financial services; the cell phone Balance Treasure's The scale of funds and user scale significantly more than the PC side; domestic mobile financial services mobile payment trusted platform (TSM) June 2013 on-line, mobile financial prospects.
6, online travel to mobile power, the depth of competition has just begun
2013 China's online travel market transaction size of 220.46 billion yuan, (29) although the proportion of mobile is less than 20% (foreign travel booking business, the Internet accounted for 70% -80%, the cell phone accounted for 20% or so), (30) but the rate of growth is fast, travel booking for the particularly Obviously: as of October 2013, Ctrip mobile hotel booking accounted for more than 40% of the peak, Yilong from the mobile side of the business contribution of more than 25%, and where to go in the third quarter from the mobile side of the revenue accounted for the proportion of total revenue has been close to 15%. (31)In online tourism, the weight of mobile is getting heavier and heavier, and is becoming a new battlefield for the giants.
In addition to the online travel giants that are transitioning to mobile, mobile APP startups have emerged, and sharing APPs such as Bread Travel, On the Road, and Bula Travel, and tool APPs such as Frequent Flyer, Flight Manager, and other mobile apps are also rapidly accumulating popularity. The travel industry has the potential to become an industry that bypasses the PC and truly goes mobile.
In 2013, a number of travel APPs received investment: in April, the mobile booking platform "Tonight's Hotel Specials" was invested about 30 million yuan by IDG Capital; in May, Flight Butler's Express Hotel Butler received a strategic investment of about 40 million yuan from Ctrip; in November, Bread Travel announced that it had received nearly 10 million dollars in investment led by Broadband Capital. In November, Bread Travel announced that it had received nearly $10 million from Broadband Capital; Tongtou.com cooperated with CITIC Bank in October to obtain a credit line to expand the wireless market. The mobile Internet has changed the user's travel booking behavior, fragmented time is used in large quantities, personalized travel demand is increasingly strong. 2014 is likely to become the first year of productization of mobile tourism, from the horse racing gradually to provide users with a more experience and value of the direction of the product.
Three, the development characteristics of China's mobile Internet in 2013
In 2013, China's mobile Internet developed at a super fast pace, changing the traditional network concepts, business methods, and profit models, with rapid technological innovation and product iteration, and the competition and cooperation of all parties in the mobile Internet industry chain were fully spread, and the boundaries within the industry and between different industries were broken.
1, mobile Internet influence unprecedented expansion, regulation began to fill
From the mobile Internet user growth rate, market size growth rate, smartphone sales growth rate, 2013 is not the highest, but on the mobile Internet on the traditional industry vibration degree, exposure in the media and the influence of the community, 2013 is unprecedented. In this year, the subway, public **** cars, airports, platforms, and even in the conference room, the dinner table, everywhere is a low head screen people; not only the circulation of newspapers and magazines, advertising fell, TV ratings fell, cell phone text message sending, PC traffic also fell, the rapid growth of the mobile traffic, portals, video sites, shopping sites are so, so much so that the Internet giants, e-commerce, Internet giants, e-commerce companies, news sites, and even some traditional industries, are all talking about mobile Internet. At the same time, regulators are also focusing on the mobile Internet, the original lack of regulation, began to make up for the position.
In 2013, the authorities clearly strengthened the regulation of mobile Internet, which was not given much attention in the past. On the one hand, it has increased the guidance and management of mobile Internet development, and on the other hand, it has strengthened supervision, regulation and governance. In August, the State Council issued the Opinions on Promoting Information Consumption and Expanding Domestic Demand, focusing on strengthening the construction and industrialization of 4G networks, and in October, the National Development and Reform Commission (NDRC) issued the Opinions on Organizing and Implementing Mobile Internet and Fourth Generation Mobile Telecommunications (TGMT) in 2013, focusing on strengthening the construction and industrialization of 4G networks. In October, the National Development and Reform Commission (NDRC) issued the "Notice on the Organization and Implementation of the 2013 Mobile Internet and Fourth Generation Mobile Communication (TD-LTE) Industrialization Special Project", which listed the "R&D and industrialization of wearable devices for mobile Internet" as the key scope of the special support, which laid the policy foundation for the promotion of the development of wearable devices industry and upgrading of upstream and downstream of the industry chain.
At the same time, more stringent management measures have been introduced, safety regulation complementary to the PC terminal and mobile terminal to put forward the same requirements, with the same scale of supervision. The introduction of the Provisions on the Protection of Personal Information of Telecommunications and Internet Users and the Notice on Strengthening the Management of Mobile Intelligent Terminals Entering the Grid are aimed at strengthening the protection of personal information security and legitimate rights and interests.On November 1, the Ministry of Industry and Information Technology (MIIT)'s Notice on the Strengthening of the Management of Mobile Intelligent Terminals came into effect. With the vicious competition between the two taxi software, Shenzhen, Beijing, Shanghai and other cities have even introduced policies specifically for taxi software.
2, the giants compete for the "entrance", small and medium-sized enterprises to grab the "ticket"
One of the important features of the Internet is the interconnection, through the input of Web sites, keyword searches, hyperlinks ... ...There are many ways to find the content you want to find, and because of a certain application and gather a lot of popularity, and then can be very convenient to reach other pages of the site will be called "portal", "entrance". "Portal" and "entrance" are the most convenient channels for users to find information and solve problems. In the traditional Internet era, browsers and search engines are typical Internet portals, and popular navigation sites have also become portals to a certain extent. The newest addition to the list is the newest addition to the list, the newest addition to the list, the newest addition to the list, the newest addition to the list.
In 2013, China's three Internet giants BAT (Baidu, Ali, Tencent) reached a white-hot level of competition for mobile Internet entrances. Tencent has 600 million registered users of WeChat, is considered to occupy a large high-quality mobile Internet entrance. E-commerce big brother Ali, in order to change the passive situation of no mobile Internet entrance, spend 586 million U.S. dollars to buy hundreds of millions of registered users, 60% of the traffic from the mobile end of the Sina microblogging 18% of the shares; and then a heavy acquisition of O2O with high expectations of GaoDe maps - in May 2013, with 294 million U.S. dollars to buy Gao De 28% of the shares, in February 2014 and announced the intention to 1.1 billion U.S. dollars wholly-owned acquisition of Gao De. Baidu, which is considered to be a late starter in mobile Internet and has not made any big moves, struck hard in 2013 with the acquisition of 91 Wireless at a cost of $1.85 billion, which is the biggest acquisition ever in China's Internet. "The one who gets the entrance gets the world", and BAT did exactly that in 2013 in a bloodbath to get the "world".
The vast majority of Internet companies, traditional media, and traditional enterprises are not as wealthy and generous as BAT, but they are also trying to squeeze onto the mobile Internet train, trying to find ways to get a "ticket" to the mobile Internet.
At the end of 2013, 360 cell phone defender began to bundle cell phone assistant, which is the first time in the field of mobile security and mobile application distribution. In the field of mobile security and mobile application distribution has occupied a prominent position, cell phone guardian user volume of 400 million, control of 70% of the market share, mobile game distribution ability is not bad. Sohu Zhang Chaoyang developed a "media-centered layout of the mobile Internet portal" strategy, the first subscription model in 2012, in 2013 more than 3,000 resident media and self-media, Sohu news client installed base of 185 million, more than 70 million active users, is considered China's largest mobile media platform.
3, fragmented ubiquity, penetration subvert the industry and life
The most important and attractive features of the mobile Internet are: personal, network with people, available at any time, everywhere, always online. With the wide coverage of mobile network, 3G speed, smart phone sales, in 2013, mobile Internet in China can be said to be pervasive, has penetrated into all aspects of social life. Smart terminal operating systems, third-party application stores in the mobile application of everything, newspapers, magazines, TV stations news sites have one or more news clients, hospitals, banks, airlines, trains have clients, reading and learning, children's education, travel and shopping, entertainment and food, photography and video ...... as long as there is a need, want to get, and almost all can find a mobile client. Almost all can find mobile clients, and there are many free ones to choose from! Downloaded the client, large and small fragmented time is used to brush the screen: 3 seconds to read a WeChat; 1 minute, can watch a micro-video, read a micro-novel; 3 minutes, can complete an online shopping ...... mobile Internet penetration in the traditional industries and social life, is producing subversive role, shocking effect. "Tik Tik" and "hit the" two taxi software in Tencent and Ali's huge subsidies to scramble for cabs and passengers, suddenly became a hot topic in society.
Some people compare mobile finance to the "crown jewel" of Internet finance, which combines with the Internet, especially the mobile Internet, to improve the efficiency of financial services, blurring the boundaries of the financial industry, and greatly satisfy people's fragmented, long-tailed financial needs at any time, anywhere, and the development model is disruptive, and it can even reach the places where banks cannot. It can even reach the "last kilometer" that banks can't reach. From this point of view, the next explosion point of Internet finance is in the mobile field. The rise of mobile Internet financial products such as Balance Bao and Wealth Management has changed the financial consumption habits and concepts of ordinary people, and made fingertip finance widely circulated among young people.
4. Mobile Internet drives innovation and leads the development of industrial integration
In 2013, mobile Internet drove industrial integration and innovation, opening a door to innovation. Wearable devices, 4G, cloud computing, big data, and voice recognition technology, etc. have all brought huge imagination to the development of related industries.
Under the influence of Google Glass, wearable devices took substantial steps in China in 2013. in March, millet announced the development of smart shoes, in April, Baidu smart glasses began internal testing, in June, the grand shell of the electronic release of the smart watch, smart ring, in October, 360 released the children's guardian bracelet ...... Involved in smart wearable devices and acorn information, Neusoft Group, Yingchun Technology, Ored Optoelectronics and other technology companies. The integration of mobile Internet and clothing accessories, health care and so on, is undoubtedly another gold mine.
In August, the Chinese Society of Automotive Engineering launched the "Telematics Industry Technology Innovation Strategy Alliance". Members of the alliance include automobile manufacturers, mobile communication operators, hardware equipment manufacturers, software service providers and related research institutes. The alliance focuses on promoting Telematics in-vehicle application services, connecting vehicles with vehicles, vehicles with people, people with people, and people with things through the mobile Internet, and establishing a composite intelligent system centered on data aggregation, calculation, scheduling, monitoring, management and application of vehicles. This will be a complex intelligent system unimaginable to the average person living in 2013.
In December, Alibaba Group and Haier Group reached a cooperation agreement in which Ali invested about 2.21 billion yuan in Haier Group subsidiary Haier Electric. The cooperation seems to be the combination of Haier Electric Risun logistics and Ali Tmall, but the cooperation of the two giants undoubtedly left the "smart home appliances" imagination space. 2014 early, Ali announced the new OAIR, Huatong cloud data, to build China's largest all-media cloud computing platform "" ONAIR (on the cloud computing platform)". ONAIR (on the cloud)", within the year, the country's 200 television stations access to the cloud computing platform, which is another media convergence masterstroke.