As soon as you get out of the MRT station, you will find the main entrance of Wan Fang Hospital. Several wheelchairs slowly pass by in front of you, and while you are waiting for the elevator in the lobby, a nurse practitioner comes out and performs a live hygiene lesson in the form of a rap song, which is applauded by the elderly people at the bottom of the hall. Such a lively welcome is like the core value of Wanfang that the director of the Health Management Center, Lin Yingqin, said right at the beginning: "We are a hospital for the general public!
Health management is on the rise
Lin Yingqin, director of the Health Management Center at Wan Fang Hospital, walked into the clinic with a smile on his face, and as a 25-year "veteran of health screening," he hit the nail on the head when he said, "Health screening is no longer the main goal.
Lin Yingqin said, the implementation of health insurance has led to the development of health clinics, because hospitals are tightening their funding, they must find a way to survive, so the concept of health screening is slowly taking shape; but *** the implementation of the adult health clinic, the utilization rate of only 20% per year, "because after the examination, people do not know, 'then what? In addition to the health check tool, what people want is to solve the problem, even when there is no problem to let their own health to improve, that is, 'health management'.
Because it's impossible to do all the tests in a single checkup, you might do a cardiovascular checkup this year, a cancer screening next year, or find out what you have to do next time from the red text of this report.
It is also the reason that hospitals enter the market later than clinics, but they can compete with each other, and even have an advantage over many private clinics. "Unless there is a whole medical team in the clinic, in comparison, hospitals have more manpower, high degree of professionalism, and computerized tomography, MRI, and other high-level equipment, which can make the follow-up treatment to the right place, and of course, have an advantage.
Wanfang's "popularity" also makes customers willing to come here for 20 years for checkups, and they have also designed customized health checks for these "VIP" customers, which turn years of collected data into something that can be truly applied.
A hospital for the masses
Lin Yingqin, a first-generation family medicine physician, was one of the people involved in designing the health check, "The family medicine department had just been divided into different departments, and I chose it by mistake, and then caught up with the implementation of the health check for the elderly at that time.
At present, Wan Fang Hospital has 15 specialists, 5 of whom are more permanent, and 40 health care managers from nursing and administrative manpower.
Such "mass" considerations actually reflect the role that Wan Fang Hospital plays in the health check market. Lin Yingqin said, Wanfang is a university hospital, must take into account the responsibility to serve the majority of the people, and then, academic research statistics also need a diverse sample, so do not focus on the high-level clientele, and cooperation with a number of companies group health examination, is one of the characteristics of Wanfang.
"With more samples, you can see trends in the data, for example, it may show what kind of conditions occur in Taiwanese women at a certain age, and there is an index that can be given to physicians to study and prevent diseases from big data."
Customized demand
Wanfang has about 5,000 customers a month, of which 60% are corporate and other group health checks, and only 40% are individual choices of high-price health checks. Although the company's group health checks seem to be "packages", Lin Ying-chin said, "We also divide the company's programs into different packages, like This employee has been here for three years to do health checks, may be from the original cancer prevention found problems, and then go to do cardiovascular, stroke and other different projects.
The general public may not know how to choose a health check, and there are different needs for health check, such as age, gender, family history, budget, etc. So the more packages there are, the more people with needs can find what they want to do in the first step.
But customization, and health management, isn't easy. The company's first step is to make sure that the company's customers are aware of the problems they are facing, and that the company is able to provide them with the best possible service," he said.
"It's just a matter of calling up and saying, "We're here at Wanfang Hospital, did you do a health check last time? I'm not sure if I'm a good person, but I'm a good person, and I'm a good person.
This is the first time I've ever seen a hospital in the United States, and I've never seen a hospital in the United States.
And how to talk to customers about the status of the discovery, in fact, is also a learning experience, Xu Jiayu said, "We will not directly say that there is what 'disease', because they are not sure of the actual situation, and can not be directly with the name of the disease to help customers under the diagnosis, that is, to say euphemistically, what the numerical value of the abnormality, I hope they come back to the clinic tracking, usually so that the other side will know.