Xue Nan Group has lofty aspirations, while snow drifts south of the Yangtze River —— An overview of Xue Nan Group

R&D base and production base are located in Gui Long Town Industrial Zone, Baiyun District, Guangzhou, covering an area of more than 5,000 square meters. They have passed the national GMP certification, advanced equipment and strong technology, with 8 senior engineers and 2 1 person senior technicians. Since their establishment, the two bases have adhered to science and technology as the first competitiveness, followed the world's advanced biotechnology projects, successively introduced advanced scientific research equipment and production equipment from developed countries such as Japan and the United States, and sent many engineers abroad for further study, and cooperated with many famous universities and authoritative scientific research institutions in China, such as the Pharmaceutical Research Office of the First Military Medical University of the Chinese People's Liberation Army, drawing on and absorbing advanced biotechnology to enhance their own research and development strength and product innovation ability; At present, the products developed, produced and sold by the company include acne series, skin care series, dermatosis series and traditional Chinese medicine series. Among them, products such as "Xue Nan Acne Cream" and "Xue Nan Jin Fu Wang" have won the national patent certification and the title of "National Reliable and Qualified Products".

The national marketing center is located in Tianhe District, Guangzhou, with active business. It comprehensively manages national marketing affairs. At present, there are many high-quality management talents and more than 300 marketers, and there are two business divisions (OTC business division and daily chemical line business division) and eight departments. The company structure is perfect and the corporate culture is profound. Advanced marketing model and efficient management system have promoted the group's leap-forward development. At present, the marketing network is all over the country, covering more than 20 provinces, cities, autonomous regions and municipalities directly under the central government, such as Beijing, Shanghai, Guangdong, Fujian, Guangxi, Hunan, Hubei, Jiangxi, Yunnan, Sichuan, Henan, Liaoning, Jilin, Hebei, Shandong, Zhejiang, Anhui, Shaanxi, Guizhou and Hainan.

"Brand Winning" is one of the important strategies of Xue Nan Group. After years of practice, Xue Nan Group has formed a complete and scientific CIS system, which has been fully implemented in the daily marketing management of the Group. In addition, with the continuous development and growth of the company, it has accumulated a profound corporate culture, formed a distinctive BI and MI that represent the brand personality, and demonstrated the brand personality in the market.

"Love and responsibility" is the corporate character of Xue Nan Group. Xue Nan Group has enthusiastically supported national public welfare undertakings for many years. In 2006, Xue Nan Group sponsored the "Hai Yin Cup 2006 National Women's Football League" to support the national sports cause; In the 2008 Wenchuan earthquake, Xue Nan Group became the first enterprise to donate money to the disaster area. The first anniversary of post-disaster reconstruction, once again donated various materials to the disaster area, which was well received by all walks of life. In addition, Xue Nan Group also supports national education and poverty alleviation, and has become an enterprise with a high sense of social responsibility and love.

With the mission of "creating a healthy and beautiful new life", Xue Nan Group is determined to build the first brand of national health industry, make unremitting efforts to create a healthy, respectful, harmonious, safe, friendly and beautiful life for the society, and strive to create "a century-old Xue Nan, a world Xue Nan".