The Strong Brand Project is a branding project launched by CCTV on August 28, 2019, and is divided into four tiers: strong brands, TOP brands, leading brands, and state-owned model brands. The project will rely on CCTV's various platforms to disseminate the strategy of strengthening the country through all media, and help cultivate new-era national brands that can represent China in global economic and cultural exchanges.
History:
On August 28, 2019, CCTV, together with relevant ministries and commissions of the central government, the propaganda departments of party committees of some provinces, autonomous regions and municipalities, the leading units of major national projects, as well as domestic famous brand enterprises, **** organized the launching of the "Project of Stronger Brands". A new round of "Advertising Precision Poverty Alleviation" and "Public Welfare Communication for Major National Projects" will be launched at the same time.
On February 20, 2020, in order to thoroughly implement the spirit of the important instructions of General Secretary Xi Jinping, and to do a good job in the prevention and control of the epidemic and economic and social development and other work, CCTV officially launched a total of 3.1 billion yuan of the total amount of the General Administration of Radio and Television "Brand Stronger Nation Project" to help Hubei anti-epidemic public welfare action, to a greater strength, more practical measures to help Hubei win the battle against the epidemic. The CCTV has officially launched a total of 3.1 billion yuan "Brand Power Project" to help Hubei win the people's war of epidemic prevention and control, the overall war, and the battle against the epidemic.
On September 24, 2020, the China Central Radio and Television Administration (CCTV) held the launch of the 2021 "Brand Power Project" in Beijing. The first "one" refers to a new integrated media communication service program, which includes four parts: core resources, fixed configuration, brand solutions and value-added services.