At the age of 30, I have accomplished nothing, which is indeed a bit frustrating, but looking back at the past days, ordinary me is also considered to go through the storm, although not successful, but has accumulated some experience in the future development to help me bypass the pit in front of me.
At that time, I was working extra hard but could only get a meager salary, and I started planning to start a business with 2 like-minded friends. At that time it was the era when a certain treasure was prevalent and everyone could open an online store, we aimed at the big cake of Internet +, hoping to mix a little cream to eat. My friend and I are both Chinese medicine majors, at that time, the management of a certain treasure is not very strict, especially in terms of medicinal herbs, mixed, we are confident that we have enough expertise in this industry to win with high quality.
We drew the perfect blueprint, did a simple budget and market research, developed the implementation of the program, the immediate and long-term goals, in our planning, the first year of a slight loss, the second year flat, the third year can be profitable.
However, the reality gave us a heavy blow.
First of all, the inputs.
In our projections the initial investment would not be more than 100,000, but soon we were hit in the face. We are located in the city, commodity positioning is high-quality medicinal herbs, the source is we according to their own expertise to find, when we run through the various high-quality medicinal herbs in the region, transportation and accommodation has become a huge number, when we selected herbs for purchase, the smallest amount of wholesale volume is also hundreds of kilograms, either the amount of small amount of high prices. With the dozen or so varieties we had ordered, there was nowhere to stack the large quantity of goods, so we had to opt for renting a house. Thinking about renting anyway, why don't we make it into a physical office area, we bought furniture, carefully arranged to rent a house, a recreational area, merchandise display area, negotiation area, the sparrow is small, all the organs are complete. And with the house we added a variety of equipment, fax machines, printers, packaging machines ...... our online store has not opened when we have spent three times the budget. Oh, the excitement of harboring dreams of us, have not thought about how our online store to operate, how long it will take to earn back the 300,000 yuan.
The next step is business.
To be honest, we are technical people, imagine the wine is not afraid of the deep alley, our goods are absolutely high-quality, for people, herbs belong to the health care products, would rather quality not inexpensive, there must be no worry about sales, we started out aiming at the high-end market. Exquisite packaging, LOGO design, online store to hire someone special decoration, classical and atmospheric. Because my friend and I have a job, and hired an experienced customer service. Large sums of money spent to go, our customers kitten two or three, the daily flow of income is less than the salary of customer service.
Then there are the goods.
Medicine is a special commodity, different herbs are preserved in different ways, the conditions are limited, we can only teach the small customer service simple way to deal with their own holidays all soaked in a rented house, like serving the emperor, care of precious herbs. But with the arrival of the hot summer, the herbs began to mold, insects, and the proliferation of a large area, every day there are a large number of herbs were thrown into the trash, from the value of thousands of dollars into waste, throw away more herbs than sold. Perhaps you will ask, how not to sell ah, then I have to lol, to give a familiar example: ginseng, general ginseng sold for hundreds to thousands of kilograms of ginseng, our ginseng divided into grades, even if the worst cost is also in the 200 yuan, if I sell 100, you look at the character, you do not think that it is a tearful sale of ginseng, you specify that it is carefully processed radish. We also tried to sell it to the brick-and-mortar stores that know what they're doing, but either the quantity was too small, or the price was so low that it was frustrating. It was hard to get through the summer, our rent is due again, so we have no choice but to give away the low-value angelica, ginseng, astragalus and other commonly used medicinal herbs, and keep the high-value ginseng, spore powder, etc. for our own use, and sell all kinds of equipment at a low price, so that the beautiful three-year plan, five-year blueprint ended without a trace after one year's hard work and huge losses.
However, this failed venture is also rewarding, my relationship with my two friends into an iron brother, each other's thoughts to support each other, who encountered any opportunity, always dragging the other 2, although there is no suitable opportunity, or we never give up. And occasionally there are some old customers like our goods, after a long time also asked if there is no goods, which also let us see some hope, and our professional ability and connections are improving.
30 years old is an age how to fail can get up, even if no car, no house, no money, no lover and even a pet, but it is this kind of unattached state, can let a person devote themselves to their own interests or career.
At 30, I've accomplished nothing, but as long as I keep trying, I'm on the road to success.