November 12-13, 2022 World VR Industry Conference was held in Nanchang, Jiangxi Province. Zhang Li, president of the China Electronic Information Industry Development Research Institute, said in his opening speech that the current virtual reality industry has entered a new round of outbreaks, and the virtual reality and augmented reality terminal market is rapidly expanding.
Institutions predict that the scale of the domestic virtual reality industry in 2025 is expected to exceed 250 billion yuan. As the role of virtual reality technology in empowering the real economy gradually emerges, it is expected to drive the trillion-dollar market scale. In the face of broad prospects for development, KDDI, China Unicom and other enterprises have increased layout.
Industry development momentum
According to Zhang Li, the global virtual reality head-mounted display device shipments in 2021 grew rapidly, and annual shipments exceeded 10 million units for the first time. Global investment and financing activity in the field of virtual reality continues to rise, and the scale of investment and financing in the field of virtual reality in China in 2021 rose by more than 100%.
Zhang Li said, sensing, interaction, modeling, rendering technology continues to make breakthroughs, the user's experience in the interaction, display, wearing comfort and other aspects continue to improve. Geared toward mass consumption as well as applications in the industry, the virtual reality industry is expected to ignite a new round of boom. This year, many domestic AR products have become the main force of growth in the global market, and the head brand adopts the Pancake optical program of VR all-in-one machine, which brings better virtual reality experience for consumers.
In terms of industry applications, Zhang Li said that virtual reality technology has accelerated the empowerment of thousands of industries. In the field of industrial manufacturing, virtual reality technology for production data visualization transformation, help industrial manufacturing whole process intelligent development. In the field of medical health, virtual reality technology has become an effective supplement to traditional medical means. In addition, virtual reality technology and digital twin, arithmetic, big data and other technology integration application, will accelerate the meta-universe application scene landing, empowering the development of digital economy.
Liu Liehong, chairman of the board and secretary of the party group of China Unicom, said that the Ministry of Industry and Information Technology and other five departments issued the "Virtual Reality and Industry Application Integration and Development Action Plan (2022-2026)" put forward, by 2026 China's virtual reality industry master plan more than 350 billion yuan, virtual reality terminal sales of more than 25 million units and other industrial development Objectives. In the next few years, the virtual reality industry will usher in a period of strategic opportunity.
Enterprises increase investment
In the face of the broad development prospects of the virtual reality industry, many science and technology enterprises in the infrastructure, hardware and software and other areas to increase investment.
Wind data show that the A-share market has 50 listed companies in virtual reality-related industries, including BOE A, TCL Technology, Changxin Technology and other optical device makers, Lexun Precision, Gore, Guoguang Electric and other consumer electronics manufacturers, KDDI, four-dimensional map new software developers, Gbit, Sanqihu Entertainment and other game developers, Weir shares, Zhaoyi innovation, etc. integrated circuit manufacturers.
Telecommunications carriers provide new infrastructure support such as network and arithmetic power for the popularization of virtual reality technology. According to Liu Liehong, China Unicom has accelerated the transformation of 5G+VR results, and explored a number of industries such as industry, healthcare and culture. China Unicom has built a 5G smart factory for Jiangling Motors to realize innovative applications such as data collection, remote control and VR inspection, shortening inspection time by more than 30% and significantly improving production efficiency.
Liu Liehong said, the next step, China Unicom will build a firm digital base for the development of the virtual reality industry, focusing on the construction of the ability to calculate the network as a whole, and grasp the construction of a boutique network with wider coverage, faster speeds, higher quality experience and better performance.
Liu Qingfeng, chairman of KU Xunfei, said that intelligent human-computer interaction is the core capability of virtual reality, and artificial intelligence empowers virtual object intelligence, interaction mode intelligence and virtual reality content development and production intelligence. KU Xunfei can provide multi-mode perception ability, deep understanding ability and multi-dimensional expression ability for virtual people.