1, retail mode
Retail mode is one of the most common and traditional sales modes of water purifiers. In this mode, water purifier manufacturers sell their products to retailers or supermarkets through wholesalers or distributors, and then retailers sell them to consumers.
This model usually needs middlemen to get a certain profit, so the price of the product is relatively high. In the retail mode, consumers can buy water purifiers directly in supermarkets or specialty stores and enjoy certain after-sales service.
2. E-commerce mode
With the rise of the Internet, the e-commerce model has become a new sales model of water purifiers. Under the e-commerce mode, water purifier manufacturers sell their products directly to consumers through their official website or major online platforms. The advantage of this model is that it can reduce intermediate links, the product price is relatively low, and consumers can get more product information and complaint services through the network.
3. Direct selling mode
Direct selling mode is a typical pyramid selling mode, and it also has certain application in the sales of water purifiers. Under the direct selling mode, water purifier manufacturers usually recruit some salesmen or distributors to sell products directly to consumers.
This model can effectively reduce product costs, while providing personalized sales and services, but it is also easy to cause consumer resistance and worry. Therefore, in the direct selling mode, it is very important to operate with integrity and provide good after-sales service.
4. Lease mode
Leasing model is a relatively new sales model, which is widely used by some enterprises in the field of water purifiers. Under the lease mode, consumers can sign a lease contract, pay a certain rent and get the right to use the water purifier.
The advantage of leasing mode is that consumers can choose different leasing periods according to their own needs and budgets, without paying high purchase fees at one time. In addition, the leasing company is also responsible for the maintenance and repair of the water purifier, and consumers can enjoy all-round services.
5. Community cooperation model
Community cooperation mode is a community-oriented water purifier sales mode. In this mode, water purifier manufacturers cooperate with community residents or property to provide water purifier products to community residents through group purchase or centralized procurement.
The advantage of this model is that it can reduce the product cost and provide more convenient pre-sales and after-sales services. Community cooperation mode can also increase the use scenarios of products and enhance consumers' desire to buy through cooperation with community supporting facilities.