1. Good to the last drop. (Maxwell's Coffee)
2. Obey your thirst. (Sprite)
3. The new digital era. (Sony DVD player)
4. We lead. Others copy. (Ricoh copier)
5. Impos*le made pos*le. (Canon printer)
6. Take time to indulge! (Nestle ice cream)
7. The relentless pursuit of perfection. (Lexus)
8. Poetry in motion, dancing close to me. (Toyota)
9. Come to where the flavor is. Marlboro Country． (Marlboro Cigarettes)
10. To me, the past black and white, but the future is always color.
To me, the past is bland, but the future is colorful. (Hennessy)
11. Just do it. (Nike sneakers)
12. Ask for more. (Pepsi pop shoes)
13. The taste is great. (Nescafe)
14. Feel the new space. (Samsung Electronics)
15. Intelligence everywhere. (Motorola cell phone)
16. The choice of a new generation. (Pepsi)
17. We integrate, you communicate. (Mitsubishi Electric)
18. Take TOSHIBA, take the world. (Toshiba Electronics)
19. Let's make thing btter. (Philips Electronics)
20. No business too small, no problem too big. (IBM)
21. M&Ms melt in your mouth, not in your hand. (M&M Chocolate)
22. Good to the last drop. (Maxwell) Drops of flavor, not yet finished. (Maxwell's Coffee)
23. Time is what you make of it. (Swatch) The sky is the limit. (Swatch)
24. Make yourself heard. (Ericsson) Understanding is communication. (Ericsson)
25. Start ahead. (Rejoice) The road to success starts from the beginning. (Rejoice) The road to success starts from the beginning. (Puffy)
26. Things go better with Coca-Cola. (Coca-Cola)
27. Connecting People.(Nokia) Technology is people-oriented. (Nokia)
28. A diamond lasts forever. (De Bierres) A diamond lasts forever. (De Bierres)
29.Mosquito Bye Bye Bye. (RADAR) Mosquito kill kill kill. (RADAR Brand Insect Repellent)
30.A Kodak Moment. (Kodak) Just a Kodak Moment. (Kodak photo paper/film)
31. Campus "Bachelor's Club" - a man's world! (Jinlilai Clothing);
32. Normal consumption of college students - do not buy expensive, only choose the right. (Eagle brand laundry detergent);
33. Every day has a date - wonderful every day. (Nescafe);
34. Birthday dinner - good time, delicious *** enjoy ...... (McDonald's fast food);
35. It's so hard to get out of the lost love - -The original life can be more beautiful. (Midea air-conditioning);
36. Promise between friends - sincere to forever! (Haier appliances);
37. In the face of the mentor's appreciation, often say - let us do better! (Philips appliances);
38. To cope with other people's accusations, often say - I am what I am ...... (Sprite Beverage);
39. Greeting card written to the mentor on September 10th - -Our luster comes from your style. (Sassoon shampoo);
40. college students and their parents - communication without limits ...... (Konka cell phone);
41. a week of surprise revision, to fix all the exams --that's how confident! (Piu Rou shampoo);
42.Exam cheating masters - beyond the sky ...... (Hongta Group);
43.Dormitory computers without viruses - the The new concept of health. (LG Air Conditioning);
44. Employment favoring foreign companies - Very Cola, Very Choice! (Very Cola). "One call, four responses!"
A certain dumpling store advertisement --- "Anything goes!"
A certain lime factory advertisement---"Start from nothing!"
A certain pawn store advertisement - "Well deserved!"
A certain hat company advertisement - "Take a hat for a hat!"
A certain barbershop advertisement - "A dime a dozen!"
A certain drugstore advertisement - "Ask for it!"
A certain Quit Smoking Association advertisement --- "Never ask a smoking woman to be your friend, unless you're willing to kiss an ashtray!"
A certain typewriter advertisement - "Don't fight without a fight!"
A certain eyeglass store advertisement --- "The eyes are the windows to the soul, to protect your soul, put glass in your windows."
A perfume company advertisement --- "Our new product is extremely attractive to the opposite sex, so a self-defense textbook is included with the bottle."
An advertisement for a no-smoking public ****ing place - "To keep the carpet free of holes and your lungs free of holes, please don't smoke."
A certain highway traffic advertisement - "If your car can swim, drive as straight as you can without braking."
A new book advertisement - "The author of this book is a millionaire, unmarried, and the object of his desire is the heroine depicted in this novel!"
A certain car showroom advertisement - "Always let your driver's license expire before you do."
A certain traffic safety advertisement --- "Remember, God is not perfect; He has spare parts for cars, but not for people."
A cosmetic advertisement - "Get off the 'spot' before it's too late, and please don't keep the 'pimple'. "
A certain washing machine advertisement - "Idle wives and mothers!"
A certain sour juice drink advertisement --- "A little goodbye is sour, a reunion is sweet."
A certain printing company advertisement---"Printing everything except banknotes."
A flower store advertisement---"Today we have the cheapest price for roses, you can even buy a few for your wife."
A beauty parlor hangs a billboard that says, "Please don't flirt with the woman who just walked out of our salon, she may be your grandmother."
An advertisement for a French language class says:
"If you listen to a lesson and find that you don't like it, then you can ask for a refund of your tuition, but you must speak in French."
A Hong Kong cosmetics company advertised, "Get rid of 'spots' before it's too late, please don't leave 'acne' behind."
An American newspaper ran this ad:
"Female secretary wanted: looks like a wonderful girl, thinks like a grown man, handles like a mature lady, works like a donkey!
Advertisement for eye drops:
"Turn your eyes a few times after dropping this eye drop to spread it around the world."
Advertisements on headstones
Scotland has a headstone with an inscription that reads, "Here lies Helmish. McTavish. His sorrowing wife inherited his prosperous business
- Vegetable Store, store on Highway 11, open daily until 8 p.m."
On the wall of a certain barbershop is an advertisement that reads, "Don't think you've lost your hair, think of it as you've won your face."
English country barbershops erected a wooden sign at the end of a bridge that read, "Gentlemen, I want your heads."
SINSTAR Classic finishing
Wear flow uninterrupted cold and warm with ----- billion Wahida clothing
Hollowing network hollowing hollowing hollowing hollowing hollowing hollowing hollowing hollowing hollowing hollowing hollowing hollowing hollowing hollowing hollowing hollowing hollowing hollowing hollowing hollowing hollowing hollowing hollowing hollowing hollowing ........ Hollow you like
White sand group I heart fly
Motion belt My place listen to me!
Li Ning Everything is possible!
Anta, I choose, I like
What was it that Benson said?
Everyone on earth knows
TCL Ace Today into the future
McDonald's I like it
KFC With KFC, life is good Cooking chicken is good at KFC, and it's good for you to have a good taste of KFC
Terrorist Fighter, a shot in the arm
Red Rose Cigarettes, the aroma of which is full of the world, smoking is bad for your health
Beauty comes from the inside, from Mepore. Beauty comes from within, beauty comes from Maybelline
"Come to the world of Marlboro - as good as it gets" (Marlboro cigarettes);
"A dog that barks will never bite you painfully " (Dogfish Head cigarettes);
"For those who are addicted to cigarettes, it is wise to smoke Lucky" (Lucky);
"I'm so jealous of the dashing state of men smoking cigarettes" (American Tobacco);
"A million people can't be wrong in their choices" (Spady Cigarettes);
"Every time I smoke an 'El Tidiano', it's like going on a pleasant voyage "
"A good companion who will never turn his back on you" (Dutchman cigars);
"Extraordinary, mellow and natural" (555 cigarettes);
"Into the easy, mellow and new realm" (Jian brand);
"Sigh American Yunston, appreciate the American spirit" (Yunston brand cigarettes);
"Camel cigarettes are also A good digestive aid" (Camel cigarettes);
"No smoking, not even Globes" (Globes cigarettes).
"Crane dancing Baisha, my heart flies" (Changsha cigarette factory Baisha brand cigarettes);
"A taste of Huangshan, the sky is high and the clouds are light" (Bengbu cigarette factory Huangshan cigarettes);
" A flick of the finger, showing the general's true colors" (General Group Jinan Cigarette Factory General brand cigarettes)
"A cigarette after dinner, like a living god" (pre-liberation Shanghai Tobacco);
"Absolute manliness " (Xiamen Cigarette Factory Shishi brand cigarettes);
"Not quit cigarettes, only quit tobacco oil" (Taiwan Gentleman Cigarettes);
"Joy on Joy, everyone is happy" (Red Double Happiness premium cigarettes);< /p>
bigmouse_5920 2005-7-26 00:50
Humorous Advertisement Slogans
A Dutch travel agency ran an advertisement, "Fly to the North Pole for your honeymoon! Local nights are 24 hours long."
A Swiss travel company warns on a billboard, "Go to the Alps, there won't be any mountains left in 6,000 years!"
A Berlin florist advertised the opening of a flower store, "Send a few flowers to the woman you love - but, please, don't forget your wife."
On the wall of a barbershop was an ad that read, "Don't think you've lost your hair, see it as you've won your face." And a country barbershop had a billboard with a threatening tone that read, "Gentlemen, I want your heads!"
A sign outside a dentist's office reads, "Come in for a filling with confidence that he or she won't notice when he or she kisses you."
A printer advertises, "Undertakes to print everything but bills."
A gas station had a billboard that read, "If you are addicted to cigarettes, you may smoke here. But please leave your address so that your ashes can be delivered to your family."
A milk factory placed an advertisement in the newspaper that read, "If you eat a bottle of fresh milk from our factory every day for 5,214 weeks, you will live to be 100 years old!"
There is a "Facial Expression Institute" in Chicago that advertises, "You will learn to frown so subtly that people will think you are an honest person."
An advertisement for a water heater product reads, "Don't just look at the high price of this product, but if you buy a cheap water heater, it will put you in deep water."
Blue Sky Six Cures A good tooth is good for the appetite, the body is better, eat well
Opai Cabinets Limited Space Unlimited Design
MOTOROLA Wisdom Interpretation Everywhere
L'ORE'AL Paris You Deserve It
Everbright Real Estate Cherishes the Expectations of Every Family Jinghu Blue County ----- Tranquility. The world is yours! Park in the world!
Zhi Gao, Zhi Yuan, Da Tian Tian ------- China Telecom
bigmouse_5920 2005-7-26 00:51
[font=black]Taiwan's past advertisement golden sentence award[/font]
[font=black]Taiwan's past advertisement golden sentence award[/font]
[font=black]Taiwan's past advertisement golden sentence award[/font]
The first
The first
The first
Taiwan's past advertisement golden sentence award[/font]
First
Gold Award "Good things are shared with good friends" (Maxwell's Coffee)
Silver Award "You speak Taiwanese, but you know it well" (Northwest Airlines)
Bronze Award "He caught me" (Konica)
Greatest Work "A kind mother's heart is like a bean curd" (Chinese Tofu)
"Can't Stop the Feeling" (Coca Cola)
The best work "A kind mother's heart, but the heart of tofu" (China Tofu)
"The feeling that can't be stopped" (Coca Cola)
"A child who learns to play the piano will not become bad" (Kung Fu Society)
"Don't let today's socializing become tomorrow's burden" (Xie Jiuyi)
"One person eats, two people make up for each other" (Shinponado)
"So quiet that it will make you feel at ease in your ears" (Matsushita Electric)
"My son, I want you to be better than me in the future! I want you to be better than me! (Children's Speed Fitness)
Second Edition
Gold Prize "I don't care if it lasts forever, I only care that I had it before" (Tietze)
Silver Prize "Good things are shared with good friends" (Maxwell's Coffee)
Bronze Prize "The most important car in the world is a father's shoulder" (Chunghwa Motors)
Greatest Work "It's great to be home" (Yimei Foods)
Second Edition
"I'm so glad to be back home. E-Max Foods)
"He Caught Me" "He's Foolish, You're Smart" (Konica)
"Safety is the Only Way to Go Home" (Taiwan Provincial Transportation Office)
"Turning Away the Thread in Your Heart" (Black Pine Coca-Cola)
"Donate a Bag of Blood to Save a Life" (*Blood Donation Campaign Association)
"A Little Sticky, Not Too Sticky" (Zhongxing Rice)
"A Little Sticky, Not Too Sticky" (Zhongxing Rice)
Third
Gold Award "Trust me, you can make it!" (Mei Dengfeng)
Silver Award "Best Actress in a Leading Role for you to make it!" (Best Actress)
Bronze Award "I don't know you, but I thank you!" (Best Actress)
Great Work "Ah! Fortunate!" (Sanyo Visby)
"One Step at a Time, Everyone Loves Taiwan" (TVB)
"If you don't have a good liver, your life is black and white! If your liver is fine, your life is colorful!
(329 Hsu Wing-support Liver Pills)
Fourth
Gold Award "Trust me, you can make it!" (Meidengfeng)
Silver Award "Serious women are the most beautiful" (Taishin Bank)
Bronze Award "Whoever you shoot looks like whoever you shoot has to look like whoever you shoot" (Konica)
Greatest Work "Almost Cheers" (Kirin Beer)
"I'll give you a good look" (Madan Mosaic Cosmetics)
"Biosynthetics, Protecting You" (Biosynthetics Ingot)
"Paper has the gentlest Spring Breeze" (Spring Breeze Facial Tissue)
"Small but Beautiful, Small but Cold, Small and Saving" (New King Jing Air Conditioning)
"He's Foolish, You're Clever" (Konica)
"I don't care if it lasts forever, I just care that I had it" (Titan Watch)
The Fifth
Gold Prize "Hurray! (Taiwan Kirin)
Silver Award "Avon understands women better than women" (Avon)
Bronze Award "Serious women are the most beautiful" (Taishin Bank)
Greatest Work "Leaving a light for the last one to go home" (Hongfu Culture and Education Foundation)
"We are family" (Chinatrust Credit Card)
"The city never sleeps" (Flower and Garden)
"The city never sleeps" (Flower and Garden)
"The city never sleeps" (Flower and Garden)
"The city never sleeps" (Flower and Garden)
The city never sleeps. The city never sleeps" (Citibank)
"When it's late at night, make a call home" (Fubon Cultural Foundation)
"Trust me, you can make it!" (Meidengfeng)
Sixth
Gold Prize "We are family" (Chinatrust Credit Card)
Silver Award "Care for Yourself and Others" (Information Bureau, Executive Yuan)Bronze Award "It won't come this month, it won't come next month, it won't come ever again" (Hutchison Telecom)
Good Work "Everything's ok" (Taiheiyo Telecom Card)
"Having a heart is the most important thing" (Sumisho Realty)
"Just call me be happy" (Far Eastern Trust Credit Card)
" Just call me be happy" (Far Eastone Telecom Far Eastone Easy Pay Card)
"Taste is the only thing that makes you sip" (Treasure Island Watch)
"You're loud only if you're green" (Taiwan Beer, Taiwan Liquor & Tobacco Public Distribution Bureau)
"I don't know you, but I thank you" (Chinese Blood Foundation)
"Knowledge makes you more attractive" (China Times)
"Knowledge makes you more charming" (China Times)
"Knowledge is the most important thing. China Times)
"Fool's Lens, Smart Choice" (Baodao Optical)
"Almost Dry" (Taiwan Kirin)
"Serious Women are the Most Beautiful" (Taishin Bank Rose Card)
Seventh
Gold Medal "Caring for Yourself, and Caring for Others" (Bureau of Information Technology, Executive Yuan)
Silver Medal "Go Taiwan! (Taipei Advertising Association)
Bronze Award "NOKIA believes that technology always comes from human nature" (NOKIA Mobile Phone, Taiwan)
Good Work "Just call me be happy" (Far EasPay Card, Far EasTone Telecom)
"Only if you have the youth do you dare to be loud" (Taiwan Beer, Taiwan Province of China, Liquor and Tobacco Public Distribution Bureau)
"As long as you have the dreams Eighth
Gold Prize "Must be happy! (Emmy IRIS)
Silver Award "Life should be wasted on good things" (Unicom Mansion Coffee)
Bronze Award "I can't even get it in this shithole" (Hutchison Telecom)
Greatest Work "Be careful" (Unicom Be Careful Ramen Balls)
"The world is full of surprises. "Taiwan Beer" (Taiwan Alcohol and Tobacco Marketing Bureau)
"Care for Yourself, Care for Others" (Information Bureau, Executive Yuan)
Gold Prize in the 9th session
"Be Happy!" (Emmy IRIS Wedding Cake) (E-Max IRIS)
Silver Award "This kind of time, no leisure is also a kind of happiness" (Chunghwa Mitsubishi Chunghwa Commercial Vehicle)
Bronze Award "Should not be loved, change it before it's too late" (Hutchinson Telecom Harrah's 900)
Greatest Work "Keep Walking" (Johnnie Walker)
What is the most youthful? (Tobacco and Liquor Corporation Taiwan Beer)
"Heart, the biggest battlefield in life" (TUNON Fantasy Maya Coffee)
"Poor old lover, can't see my new underwear" (Sivier Playing with beautiful women)
"The road to success is always under construction" (Johnnie Walker)
Tenth
Gold Prize " Nobody now, Somebody in the future!" (First Bank Capital Increase Card)
Silver Award "Everything is reachable, only love is priceless" (MasterCard)
Bronze Award "The whole family is your home" (Family Convenience Stores)
Greatest Work "No matter how busy you are, I still want to have a cup of coffee with you" (Nestle Coffee)
"That's a must!" (TransAsia Telecommunications 2U Dual Network Prepaid Card)
"I'm always on the go for my meals, and everyone calls me a gaijin!" (Kuwatsu Boho Juice)
"A diamond is forever, a diamond will last forever" (DTC Diamond)
"Forward and backward, they're both correct anyway!" (Sony Ericsson T100 cell phone)
"I'll take it. (Sony Ericsson T100 cell phone)
"Tie the Golden A!" (New Zealand Golden Kiwi)
"The road, it's the ESCAPE that makes it" (Ford Six and Ford Escape)
bigmouse_5920 2005-7-26 00:52
The world's best advertising jingles of the 20th century. Top 20 Best Adwords Plans of the 20th Century
Top 20 Best Global Adwords Plans of the 20th Century
Based on impact, staying power, recognition and cultural impact.
1, Germany Volkswagen: small is good
2, Coca-Cola: enjoy a refreshing moment
3, Marlboro Cigarettes: Marlboro man
4, McDonald's: you deserve a day off
5, DiBiase: diamonds are forever, one for all time
6, General Electric: GE brings the good life
7, Miller brand light beer: wonderful taste unspeakable
8, Claro hair dye: she used? She didn't?
9, Avis: we're working on it
10, the United States Federal Express: fast-legged handyman
11, Apple Computer: 1984
12, Alka - Schultz Company: a variety of ads
13, Pepsi: Pepsi, just the right flavor
14, Mack's Coffee: drops of Fragrance, can't get enough
15, Ivory Soap: 100% pure
16, American Jet: Do you know me?
17, the U.S. Draft Board: become a full material
18, Anacin painkiller tablets: fast, fast, fast results
19, the Rolling Stones: feel real
20, Nike: say it and do it'
bigmouse_5920 2005-7-26 00:55
CI planning of the domestic and foreign classic advertising slogan
CI planning of the domestic and foreign classic advertising slogan
Good advertising slogan is the eyes of the brand, for people to understand the connotation of the brand, the establishment of brand loyalty have unusual significance. Let's take a look at how these familiar world classic advertising slogans create world-class brands.
*M&M Chocolate: Doesn't dissolve in the hand, only in the mouth
This is the inspired work of the famous advertising guru Bernbach, which can be called a classic and has been passed down to this day. It reflects the unique USP of the M&M chocolate candy-coated packaging, but also suggests that M&M chocolate tastes so good that we don't want to keep it in our hands for more than a few moments.
*Pepsi: The Choice of the New Generation
In the competition with Coca-Cola, Pepsi finally found a breakthrough, they found the market from the young people, positioned themselves as the new generation's cola, invited the new generation's favorite superstar to be their own brand spokesman, and finally won the favor of the young people. An advertising slogan clearly conveys the brand's positioning and creates a market, and this advertising slogan takes the credit.
*Volkswagen Beetle: think small
The American car market in the 1960s was dominated by large cars, and there was no market for the Volkswagen Beetle when it was first introduced to the United States. Bernbach once again rescued the Volkswagen Beetle, putting forward the idea of "think small" and utilizing the power of advertising to change the way Americans thought about the Volkswagen Beetle. Bernbach saved the Volkswagen Beetle again by putting forward the idea of "think small" and using the power of advertisement to change the concepts of Americans and make them realize the advantages of small cars. Since then, Volkswagen's small cars have steadily dominated the U.S. auto market until Japanese cars entered the U.S. market.
*Nike: just do it
Nike quickly became the No. 1 brand of sporting goods through a series of advertisements with the theme of justdoit and the star effect of basketball star Jordan, and the slogan is in line with the mentality of the teenage generation to do what they want to do, as long as it's different, as long as they act. However, with Jordan's retirement, with just do it changed to "I dream.", Nike's influence gradually weakened.
*Nokia: people-oriented technology
Technology people-oriented seems not to be Nokia's earliest proposal, but the connotation of this sentence to play to the fullest, things have proved that Nokia can be a small brand from a leap to the cell phone market for the first brand, it is to honor this idea, from product development to talent management, truly embodies the concept of people-oriented, so the slogan It is the slogan that shouts extraordinarily powerful, because the words have something to say.
*Dabbies diamonds: diamonds are forever, a forever
Proof of the classic advertising slogan is always a combination of rich connotations and beautiful statements, De Beers diamonds of this advertisement not only out of the true value of diamonds, but also from another level to the value of love to a high enough height, so that people can easily diamonds and love associated with it, which is really the most beautiful feeling.
*Mac's Coffee: Drops of flavor, not enough
As the world's second-largest coffee brand, Mac's advertising slogan is a classic of language. Unlike Nestle, Mai's sensory experience is superior, not as straightforward as Nestle's, but in keeping with the kind of mood that comes with coffee, while at the same time tightly combining the kind of mellow aroma of Mai's coffee with an inner feeling that is just as well-tested.
*Yamaha Piano: A child who learns the piano won't be bad
This is the most famous advertising slogan in Taiwan, which captures the mindset of parents and adopts a heart-attacking strategy that does not talk about the virtues of the piano, but appeals to parents of children from the point of view that learning the piano is good for the child's physical and mental growth. It does work, and the parents agree so much with Yamaha's point of view that buying a Yamaha piano is the next step.
Yamaha is brilliant at this.
*Mac's Coffee: Good things to share with good friends
This is the advertising slogan of Mac's Coffee to enter the Taiwan market, because Nestle has already firmly occupied the Taiwan market, and that advertising slogan has been y rooted in people's hearts, Mac's had to start from the emotion, combining coffee and friendship, which is y recognized by the Taiwan consumers, and Mac's has entered the Taiwan coffee market smoothly. When people see Mai's coffee, they are reminded of the feeling of sharing it with their friends, and it's a good feeling indeed.
*Remy Martin XO: When Remy Martin opens, good things will come naturally
The honorable Remy Martin is not something that ordinary people can enjoy, so drinking Remy Martin XO will surely bring you some different feelings, so Remy Martin gives you a hope that good things will come to you as long as you drink Remy Martin. With such auspicious "divination", who would not want to drink Remy Martin? Especially those honorable people are convinced.
*Dove Chocolate: Milk, Silky Feeling
The reason why it's classic enough is that the psychological experience of "Silky Feeling"; to be able to describe the delicate and smooth feeling of the chocolate with silk, the mood is far-reaching enough, and the imagination is rich enough. The power of language is utilized to the fullest extent by making full use of the feeling of association.
*Intel: give the computer a Pentium core
Intel's microprocessor was initially just titled X86, and did not have its own brand, in order to emphasize its own brand, from the 586 after the computer's operating speed to the Pentium how much to define. It is said that Intel in order to launch their own Pentium brand, had given the major computer companies 5% rebate, is in their products and packaging labeled with the words "intelinside", and "to the computer a Pentium core" is A double entendre, not only highlights the brand but also aptly reflects the Pentium microprocessor function and surging drive.
*Toyota Motor Corporation (TMC): When there is a car, there is a road, and there is a Toyota car
In the 1980s, in addition to domestically produced cars, there were only imported cars from Japan. Toyota as Japan's largest automobile company naturally in the Chinese market, and this wonderful advertising slogan is very in line with the situation at the time; cleverly combined with the Chinese proverb, reflecting the confidence and a domineering, and catchy. Today, I'm afraid Toyota doesn't dare talk big like that anymore, but many Chinese still remember the jingle.
*Golden Lilly: a man's world
Golden Lilly's success in addition to the benefits of a good name also lies in the success of the positioning of their products are located in the success of the status of the men, over the years to persevere, and finally become a boutique of men's clothing, and the slogan is a picture of a dragon Qing general accurately reflect the positioning of the Golden Lilly and core values.
*Sassoon shampoo: my luster comes from your style
Sassoon is the rising star of Procter & Gamble's shampoo brand, and they have invited the internationally renowned hairdressing expert Vidal Sassoon to be their brand ambassador. Vidal Sassoon as their brand ambassador, and use Vidal Sassoon's own name as the brand, and the brand's name as the brand, the brand's name as the brand. Vidal Sassoon's own name as a brand, so as to set up a professional shampoo, hair care image, and "my luster from your style" is the finishing touch.
*Philips: Let's do it better
Philips' success in the field of home appliances is obvious to all, and it has become the most profitable appliance group in the Fortune 500. However, Philips in the advertising campaign in addition to constantly emphasize their own innovative technology, but also never forget to humbly say a "let's do better", this kind of gentle selling seems to be more likely to win the recognition of the people of the country, it is no wonder that the year's Edo will be moved out of a version of the "we have been working hard.
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bigmouse_5920 2005-7-26 00:56
*Levi jeans: different cool, the same pants
Levi jeans is the world's earliest jeans brand, has always been to personalized image, in the young generation, cool culture seems to be a kind of never out of date culture, Levi jeans on the tight grasp of this group of people's Levi's Jeans has been able to keep up with this group of people's cultural traits with ever-changing advertisements with a "cool" image, in order to impress those new "cool" people who are at the forefront of fashion, and to maintain the brand's freshness and long-lasting productivity.
*Voluntary blood donation: I don't know you, but I thank you!
Everyone who participates in voluntary blood donation will be touched by this advertising slogan, which is simple and unadorned but truly reflects the matter of voluntary blood donation and at the same time expresses the heartfelt feelings of a patient who receives voluntary blood donation.
*Nissan: In the old days, there was the Thousand Mile Horse, but now there is the Nissan car
And Toyota entered the then still backward Chinese market almost at the same time, and their Duke, Sunshine, Bluebird, and Window sedans have always been the most popular models in the Chinese market. Nissan's promotion in the Chinese market with a very Chinese and very traditional advertising slogan: in the old days there was a thousand mile horse, now there is a Nissan car, to draw closer to the Chinese people, thus laying the Nissan car in China's second position.
*BMW: Driving fun, unlimited innovation
BMW and Mercedes-Benz are both fine cars, the difference is that Mercedes-Benz embodies a sense of honor and status, and the owner tends to hire a special person to drive it; while BMW is different, although it also represents the same status, but obviously belongs to the younger rich class, and they tend to drive themselves to experience the fun of BMW's driving, which is exactly where the charm of BMW lies. The charm of BMW.
*555 cigarettes: extraordinary, mellow and satisfying
Internationally famous cigarette brand 555 is the star of the race track. Although they can not appear in the public media, they have become the sponsors of various international automobile competitions and rallies. 555 cigarettes communication language through a kind of temperament and mentality, with the attack of the heart of the language style to satisfy the smoker's psychological feelings, so that smoking becomes a psychological experience.
Drinks: Non-Cola
Faced with the "monopoly" of Coca-Cola and Pepsi in the cola market, Seven Happiness soda faced an awkward situation, when Seven Happiness adopted the reverse thinking and positioned itself as a non-Cola carbonated car, establishing a separation from Coca-Cola and Pepsi, but it gained an unexpected success and became the third largest brand in the carbonated beverage market. It was an unexpected success and became the third largest brand in the carbonated beverage market. The creative positioning created a whole new market for Seven-Up.
*Tissot Watch: Swiss Tissot, World Shuttle
Tissot Watch is a famous Swiss watch, the advertising slogan utilizes the technique of pressure rhyme, which is simple and easy to remember, and it is a good example of the skillful combination of the communication language and the Chinese language among international brands.
*Kodak: It's the Moment
The No.1 brand in the film market has never emphasized its saturated colors and fine grains, but rather has used the wonderful and unforgettable moments in life to impress consumers, and it is Kodak's eternal theme to keep beautiful moments and give you everlasting memories.
*Motorola: Flying over the infinite
In the analog era, Motorola was the deservedly dominant, however, due to strategic errors, Motorola in the digital era by the upstart Nokia exceeded the loss of former glory. Motorola dreamed of one day to unfold the wings of freedom again, spreading its wings and flying over the infinite. This is Motorola's ideal. Today, in the era of infinite Internet, Motorola finally fly high again and fly freely.
China's economic takeoff has created a number of outstanding domestic enterprises and well-known brands. Among them, those market-tested communication phrases have become an integral part of the brand value, injecting spiritual food to the brand and well interpreting the core value of the enterprise and brand.
*Haier: Haier, made in China
Domestic household appliances have always been regarded as low-quality and cheap, even if the export is rarely made in China brand.
Haier, China's leading home appliance company, in China's home appliance industry towards maturity, decisively played the "Made in China" banner, shouting a very strong, invigorating the self-confidence of the country, and enhance the sense of national pride. In terms of the advertising slogan itself, the wonderful in a "made" on the concise and powerful, full of energy.
*China Unicom: A Chinese Knot, Connecting the Four Seas
The logo of Unicom is the image of a Chinese knot, which is full of affinity in itself. The birth of Unicom has made a great contribution to the development of China's communications industry. They have challenged China Telecom time and again, and have gradually grown in the competition with high quality services and low prices. Unicom has naturally integrated its logo and brand name into its advertising slogan, which is harmonized from the appearance to the spirit, reflecting the spiritual concept of the enterprise.
*Business Link: Technology makes it easier