Part I
I. Purpose of the work
publicize and promote the brand image of enterprises and products, improve visibility, expand influence, and promote the development of the sales work; to build a platform for mutual exchanges between the enterprise and the community, the various departments of the enterprise; and to progressively promote the construction of corporate culture, the establishment of modern management for the enterprise. culture construction, laying the foundation for the establishment of a modern management system for enterprises; with as little capital costs, to help enterprises bigger, stronger and longer.
Second, the basic publicity work
1, according to the enterprise's products first choose to enter the provincial capital of the actual market, the publicity scope of the initial period of the main focus on Shijiazhuang and surrounding areas.
2, as the capital of Hebei Province, Shijiazhuang is the province's political, economic, cultural, scientific and technological and information centers, the comprehensive level of consumption is ranked first in the province. High-end product positioning, requires publicity work in the choice of media should pay attention to both popularity, but also to take into account the authority, while mastering the principle of moderation, to prevent the product brand vulgarization.
3, according to the product target consumer group income and cultural taste, combined with various types of media features and audience distribution, publicity position at the beginning of the newspaper as the main to the Internet, television and other media as a supplement.
4, according to the influence of each newspaper and the specific characteristics of the audience, the initial period is mainly concentrated in the Yanzhao Evening News, Yanzhao Metropolis Daily (is the rate of entry of the two newspapers), Hebei Daily News, Hebei Economic Daily (is the authority of the two provincial newspapers) on the publicity, and appropriate with the "Friends of the sound screen", "Hebei Youth Daily," "Family Encyclopedia Newspaper," Hebei Workers' Newspaper", "Hebei Legal News" and other newspapers and magazines to liaise.
4, the basic goal of the initial stage of the work, is published in the above major newspapers and products related to the enterprise and the manuscripts published no less than 4 times a month (the same manuscript can be repeated in different newspapers, which in the Yanzhao Evening News and Yanzhao Metropolis Newspaper publicity efforts no less than 1 time).
In view of "Yanzhao City News", "Yanzhao Evening News" and other newspapers to publish social news, the enterprise and product publicity articles control is more stringent, when appropriate, it is necessary to utilize the "soft advertising" and "hard advertising" form of publicity. The publicity.
5, invite media reporters to publicize the enterprise and products, and encourage them to make suggestions. As soon as possible in the mainstream media to form a "circle of friends of journalists" for enterprise services.
Third, other publicity work
1, the maintenance of the corporate website, reorganize, adjust the site's columns, update the site content in a timely manner, and give full play to the advantages of the network for the development of the enterprise services.
2, the preparation of the enterprise internal newspaper, build the enterprise internal uploading and communication, information exchange platform, and through the relevant channels to the community to disseminate, expand the social influence of enterprises and products. Initially, it will be a four-volume, four-page, monthly edition printed on coated paper, with about 1,000 copies printed in each edition.
3, when the time is ripe, you can use the clip newspaper advertising, DM flyers and other forms of publicity.
4, according to the grasp of the market situation, timely product marketing planning proposals.
5, with the development of the situation, appropriate to undertake the overall planning of enterprise and product advertising, public relations work.
6, to complete the information delivered by the leadership of the enterprise, the drafting of materials and corporate culture and other work.
Fourth, the composition of the staff
Initially proposed to recruit 2 to 3 people, the candidates are required to have a certain foundation in writing, strong ability to activities, and be able to master the web page production, newspaper layout, image processing and other professional skills. Driving experience is preferred for hiring.
V. Assessment system
The publicity and planning personnel to implement a separate assessment (the specific assessment methods to be determined separately), the basic principle is to pay more for more work, rewarding and punishing laziness.
Six, the required funds
1, personnel wages
The average monthly salary level per person is 600 - 1000 yuan per month *** counted about 2500 yuan.
2, publicity costs
Hospitality and a moderate amount of transportation costs; manuscript fees (at 0.5 yuan per word), about 2000 yuan per month *** count.
3, office expenses
Renting an office; purchase of computers and other office supplies; vehicle usage fees.
4, other costs
Soft advertising costs; newspaper edition costs, printing costs; office expenses and so on.
VII, a few suggestions
1, in addition to the company's leadership of personal privacy and corporate secrets, the company and its departments and units should be their own dynamic and timely notification to the publicity staff, if necessary, the relevant meetings should be notified of the publicity staff to attend the hearing. If the publicity personnel apply, the relevant personnel are obliged to accept the interview.
2, news publicity is only a part of corporate publicity, appropriate advertising and various forms of marketing activities (including participation in public welfare activities, event marketing, conference marketing and terminal construction, concessions rebates, etc.) is essential.
3, the role of news publicity is indirect, subtle, need to be accumulated over a long period of time in order to appear, which should be sufficient psychological preparation. Of course, the relevant personnel should try to make publicity work in a short period of time to achieve the effect.
Part II
In order to strengthen the company's scientific publicity efforts to establish an effective publicity mechanism, to better play the role of publicity of public opinion guidance, shaping the company's social image, to fulfill the social responsibility, and to promote the healthy development of the company, the development of this program.
First, the guiding ideology, basic principles and overall objectives
(a) Guiding ideology
Deng Xiaoping Theory and the "Three Represents" as the guidance of the important idea, the comprehensive implementation of the scientific concept of development, vigorously promote corporate culture, and adhere to the people-oriented, put the company's social image and social responsibility. Internal strong culture, external image, invigorate the spirit, cohesion, for the realization of better and faster development of the company, and promote the construction of harmonious enterprises to provide a good cultural environment and inexhaustible spiritual power.
(2) the basic principles
1, grasp the times. To emancipate the mind as a guide, constantly innovate the concept, around the implementation of the scientific concept of development, the publicity work to enhance the company's core competitiveness of the effective carrier, and strive to form an open pattern of great publicity.
2, highlighting the entrepreneurial nature. To keep pace with the times, strengthen the concept of development, market concept and entrepreneurial concept, promote entrepreneurial culture, spread entrepreneurial experience, and strive to create a public opinion environment that encourages entrepreneurship.
3, strengthen the originality. We should correctly grasp the direction of public opinion, objectively, fairly and accurately reflect the work progress, achievements and typical examples of various departments and units, and timely and accurately report on the development of key points, hotspots and highlights, so as to provide excellent publicity services for the development of the company.
4, focus on durability. To implement forward-looking planning, in-depth publicity, from the traditional didactic, indoctrination-based, to the penetration, appealing to the direction of development, so that employees in the subtle atmosphere of corporate culture to feel *** with the ideals, enhance the sense of participation, the formation of lasting synergy.
5, adhere to the masses. To firmly establish the people-oriented concept, respect the main position of the staff, play the spirit of initiative of the staff, stimulate the participation of all employees, initiative and creativity.
6, enhance the long-term effectiveness. Each unit should give full play to their respective advantages in carrying out publicity planning and realizing the overall goal of publicity, expand publicity channels, improve methods and mechanisms, and better serve the company's development by establishing a long-term mechanism for publicity work.
(C) the overall goal
Gradually establish a good publicity mechanism for the company, open up the company's publicity and reporting channels, integration of resources and publicity power, the limit of publicity to play a role in the work of publicity, for the rapid development of the company to create a good atmosphere for public opinion.
Second, the main publicity channels and methods
(a) publicity channels
Provincial and municipal mainstream media, commercial Web sites, websites of the higher authorities, the company's Web site, the company's brochures, promotional CD-ROMs, publicity columns (signs), briefings, large groups, thematic activities.
(2) publicity
1, to the media, website, the relevant departments to submit timely materials;
2, the use of the company's Web site, bulletin boards (cards), etc., to publicize the work of the dynamics of the company's philosophy, the development of strategies, etc.;
3, to actively participate in the higher departments and other groups to organize various types of publicity activities. Other groups to organize various types of publicity activities, broad field to show the company's style image;
4, inviting the higher authorities, cooperation with the object of the company to visit the company to participate in or observe the company's large-scale group activities, targeted publicity activities to carry out the exhibition;
5, to the higher authorities to carry out the organization and the company to organize and carry out the theme of the activity as a carrier. Unify thinking, cohesion;
6, inviting news units to interview the company and the control and participation in the company's development results, targeted series of promotional activities.
Third, the main points of the work and the responsible unit
1, widely carry out the theoretical system of socialism with Chinese characteristics and the central government, the provincial government's major decisions and deployments of publicity and education activities, to unify the thinking, cohesion of people's hearts, and guide the majority of employees to grasp the scientific connotation of socialism with Chinese characteristics, the spirit of the essence of the fundamental requirements, and to enhance the scientific development of the Consciousness and firmness, and constantly improve the theoretical level of the majority of employees and the ability and level of promoting enterprise development. (Responsible unit: party work department; with the unit: all departments, control and equity companies; supervisory department: human resources)
2, adhere to the correct network public opinion guidance, the use of the company's Web site, the parent site and commercial Web sites, to increase the day-to-day operation and management of the company to promote institutional innovation, management innovation, capital operation and other aspects of the work of the publicity, to establish a good state-owned enterprise Image and large-scale specialized investment company brand image; strengthen the network editorial staff team building, improve the rapid response mechanism for major emergencies, improve all kinds of information release mechanism, to create a civilized and healthy network culture environment; control and equity companies to strengthen the information and news reporting work, make full use of the company's website, briefings, etc., highlighting the progress of the work of each unit, successful practices and experiences. (Responsible unit: all departments, control and participation in the company; supervisory department: office)
3, make full use of the "Hebei State-owned information", "Hebei State-owned" and other external platforms, the company's publicity boards, newsletters, and other internal platforms, as well as to the higher departments to send exchange materials, work reports, etc., to reflect the company's work situation and achievements, to show the company's outlook. (Responsible unit: office, party work department; with the unit: all departments, control and participation in the company; supervisory department: human resources)
4, relying on the press, radio, television and other media, to increase the company's theme publicity, publicity of achievements, typical publicity, and so on, and continue to enhance the company's visibility and influence, and to further promote the company's good image. (Responsible unit: office, party work department; with the unit: the departments, control and participation in the company; supervisory department: human resources)
5, inviting the higher departments, industry colleagues, business partners to participate in the company's games, carnivals, and other large group activities, targeted to develop the activities of the program, to show the company's team image and the overall image, and to promote the corporate culture. (Responsible unit: office, party work department; with the unit: all departments, control and participation in the company; supervisory department: human resources)
6, symposiums, speech contests, exhibitions and other thematic practical activities to strengthen social morality, vocational ethics, personal integrity education, the socialist core value system organically integrated into the construction of corporate culture and spiritual civilization construction At the same time, the company's website, the website of the higher authorities and the relevant news media to increase the publicity and reporting on the theme activities. (Responsible unit: the party group work department; with the unit: the departments, control and participation in the company; supervision department: the party group work department)
7, elaborate brochures, publicity CD-ROM and other external publicity products, and timely update the content, and constantly improve the company's visibility, reputation. (Responsible unit: office, party work department, control and participation in the company; with the unit: all departments; supervisory department: human resources)
8, to strengthen the ideological and political propaganda work, timely understanding of the staff's ideological dynamics, to grasp the timing of the publicity and guidance, and do a good job in guiding, guiding work, and to promote the construction of a harmonious enterprise. (Responsible unit: the party group work department, control and participation in the company; with the unit: the departments; supervision department: human resources)
9, around to further improve the level of publicity work, strengthen the departments and units to cooperate with the communication, and in due course to organize staff to carry out seminars, research activities, and so on, and constantly innovate the work of the content, methods and means, and to further enhance the relevance, timeliness and attractiveness of the work of the publicity. We will continue to innovate the content, methods and means to further enhance the relevance, timeliness and attractiveness of the publicity work. (Responsible unit: Ministry of Human Resources, the Ministry of Work; with the unit: the departments, control and participation in the company; supervisory departments: Office)
Fourth, the organization and personnel
In order to strengthen the leadership of the company's publicity, the establishment of the company's publicity work leading group, set up a publicity work leading group of the Office, is specifically responsible for the implementation, supervision and inspection work of the company's various publicity objectives.
Group leader: Chen Jinyi
Deputy leader: Hao Dongwei Li Guang
Office members: Zhang Jian Shi Liming Song Guangyu Liu Yu
V. Comparison and assessment, scoring standards and reporting channels
(a) Comparison and assessment
At the end of the year to recognize and reward the publicity and reporting work, the company's publicity work leading group of the departments and units of the publicity and reporting results of the review of the total score of the top three departments (units) and the points of the top 3 individuals awarded.
(2) scoring standards
1, with reference to the "Hebei Provincial Information Industry Investment Company Limited Information Work Assessment and Comparison Measures (Provisional)";
2, in accordance with the actual work, the following additional standards:
(1) each media adopted news reports each record 50 points; provincial media adopted news reports 30 points each;
(2) to the higher authorities to send the exchange of materials, work reports, etc., there are higher leaders of the affirmative instructions 30 points;
(3) provincial publications adopted investigation reports, theoretical research articles 20 points;
( 4) 40 points for news reports published on the website; 20 points for news reports published on the provincial website.
(3) Reporting channels
The office is responsible for the daily work of publicity and the registration, supervision and notification of the media, websites of the higher authorities, publications and briefings.
The departments and units reported news articles and the adoption of a quarterly bulletin, a half-yearly assessment, the end of the year, the overall assessment and recognition.
Six, a few requirements
1, to strengthen the leadership and responsibility for publicity work, each department, each unit of the external publicity and reporting materials, must be reviewed and agreed by the competent leader and signed, the important materials must be reviewed and signed by the company's main leaders, before the external publicity and reporting.
2, each department, each unit should be based on the function and decomposition of the main points of the task, in-depth investigation and research, multi-angle, wide-area, new points of view to find news, information material. The material organization should pay attention to the quality of synthesis, and take the initiative to communicate with the Office and relevant departments, and strive to report articles and information in the first time, so as to achieve a new understanding of the situation, found that the problem is early, summed up the typical fast, the publicity effect is good.
3, the departments and units should do a good job of accumulating materials, will be reported and adopted manuscripts or copies of the original or retained as a basis for evaluation.
Part 3
In order to unify the thinking, improve the quality of staff, enhance cohesion, and shape the company's good image, and better do a good job of corporate publicity under the new circumstances, to promote the construction of corporate culture, the development of this plan.
First, the guiding ideology
Adhere to the publicity of the party's line policy, centered on economic construction, around the enhancement of corporate cohesion, highlighting the cultivation of entrepreneurial spirit, the cohesion of the hearts and minds of people, inspire, and for the development of the company's drums and cries for the work of the starting point and the landing point, and to play a good role in the public opinion position, to promote the construction of corporate culture.
Second, the focus of publicity
1, the company's major business decisions, development plans, work initiatives, new regulations, new policies and so on;
2, the party's policies, national laws and regulations;
3, advanced deeds, typical reports, work innovation, work experience.
4, the staff thought dynamics;
5, the company's management weaknesses, problems;
6, corporate culture publicity.
Third, specific measures
1, correct understanding, publicity work and economic work.
Propaganda work is a way to educate and motivate employees, is an indispensable part of the enterprise. "Enterprises to develop, to achieve the goal, inseparable from the unremitting efforts of all employees, only to further strengthen the publicity work, in order to stimulate the staff's fighting spirit, the formation of centripetal force, the work can be invincible, in order to establish the company's unique corporate culture". Therefore, we must correctly recognize the publicity work as a major event to grasp, do a good job.
2, strengthen the measures to publicize the work in practice.
① Establish the company's publicity network, and set up a fighting publicity team. The company's office is responsible for the publicity work of the entire company, each branch set up a person part-time responsible for the publicity work of the branch, each ministry should have at least one part-time publicity reporter, each branch should have at least eight part-time publicity reporters engaged in corporate publicity and reporting work. Each department, each branch in February 20 before the list of publicity reporters reported to the company's office, the company's office is responsible for organizing publicity knowledge training on February 22, to improve their working ability, to adapt to the needs of the company's publicity work.
② Since March to restore the "xx Newspaper". A monthly, during the period according to the need to issue additional supplements. All company employees can contribute, the company's publicity reporters at least one per month, the manuscript form is not limited to the publicity content to XX publicity work focuses on all the manuscripts published in the number of words issued by the honorarium. The excellent manuscripts to the superior newspaper recommended.
③ Blackboard newspaper every half a month. The company office is responsible for the board at the east end of the office building, the technology center is responsible for the board at the west end of the office building, the integrated management department and the quality department choose one board each within the scope of the machine tool manufacturing branch, and the rest of the two branches are responsible for arranging the completion of the two branches.
④ The publicity column is responsible for the company office to be replaced from time to time as needed.
⑤ Update and add placards. To unify the font, uniform coloring, so that it reflects the company's cultural characteristics. The company office is responsible for replacing the placards hanging on the road, and the other branches are responsible for it.
⑥ Do a good job of thematic publicity activities. Each department and office according to the need to take the lead in this work. Such as: safety month, quality month and so on.
⑦ Carry out the evaluation of excellence, reflecting the human spirit. Carry out the selection of quality champions, technical experts, labor competitions and other activities to stimulate the enthusiasm of the staff's labor and enhance the team spirit of the staff.
⑧, the group organizations to carry out a wide range of sports and recreational activities, not only to sensational, solid, and have to pay attention to the effectiveness.
⑨, the branches, departments and offices to open a good pre-shift meeting, `
⑩ to strengthen the external publicity efforts, mainly the company's image publicity and product advertising. People say that "three points of treatment, seven points of nursing", although the sentence is not very accurate, but reflects the important role and status of nursing. Nurses have made a positive contribution to the people's health, and thus respected by the community, known as the "White Angel". 20XX this new year, our nursing work should also embark on a new stage,
First, to strengthen the nurses on-the-job education, to improve the comprehensive quality of nursing staff
This is the first time that a nurse has been in the field of nursing.
(a), according to the standardized training of nurses and nurses in the implementation of on-the-job continuing education program to grasp the nurses of the "three basics" and specialist skills training and assessment
1, focusing on strengthening the assessment of the new nurses, nurses, employed nurses, nurses of the lower seniority, to strengthen their sense of learning, the nursing department plans to strengthen the first half of the year to strengthen the foundation of nursing care, and to improve the overall quality of nursing staff. The Nursing Department plans to strengthen the first half of the year to strengthen the basic nursing knowledge, increase the number of assessments until the standard.
2, to strengthen the training of specialist skills: each department to develop a cycle of specialist theory and skills training and assessment plan, the annual organization of the examination, assessment 2-3 times, the theory of the examination to have a questionnaire and closed-book examination organized by the head nurse, the requirements of the effectiveness of the form, not a formality, in order to cultivate the specialist nurses to lay a solid foundation.
3, basic skills assessment: belonging to the standardized training of nurses, 16 basic skills in the year must meet all the standards, the assessment requirements in the actual work of the random test. Other levels of nurses plan to arrange for the operation of a test, the theory of the second test.
4, to strengthen the learning and mastery of relevant knowledge, the organization of a practical assessment of the rules and regulations, theoretical examination and clinical application of the combination of checking compliance with the implementation of the rules.
(2), strengthen the learning of humanities knowledge, improve the overall quality of nurses
1, the organization to learn the culture of hospital service etiquette, to strengthen the nurses' awareness of the culture of modern nursing, the first in the nurses within the level of the discussion, to reach a **** knowledge of the whole hospital-wide campaign to enhance the quality of the activities to develop a training program and a specific implementation plan.
Arranging hospital-wide lectures and striving to send out and invite in to learn nurses' social etiquette and professional service etiquette. Nurses etiquette competition activities, the use of "5.12" Nurses' Day to set off the learning of etiquette, speaking literacy activities of the month, the organization of festive evening party with fun and education.
(C), update professional theoretical knowledge, improve the level of specialized nursing technology. With the current situation of imbalance between the nursing level and the development of medical technology, the head nurse of each department organizes the study of specialist knowledge, such as the development of new technology projects and special difficult diseases, can be updated by asking doctors to teach, retrieve literature, the nursing department organizes nursing rounds and nursing consultation and discussion of the form of knowledge and skills. At the same time, there are plans to send some of the nurses out for further training and study to improve the academic level.
Second: strengthen nursing management, improve the management level of the head nurse
(a), the beginning of the year, held a session of the hospital management of the head nurse management class, mainly to update the management concept, management skills and nursing services in the cultivation of the spirit of humanism, the current population of the community on the service needs of the nursing care, the outlook of the new year's nursing care work, as well as the feelings of the head nurse. The program is designed to help you to communicate with your friends and family, and to help you to get the most out of your life.
(2), to strengthen the target management assessment of the head nurse, monthly assessment and year-end assessment combined with the quality of nursing care in the department and the head nurse assessment linked to management indicators.
(3), to promote learning exchanges between the head nurse and between departments, quarterly organization of nursing quality cross-checking, and held a meeting of the head nurse's work experience exchange, drawing on to improve the level of nursing management.
Third, strengthen the process of nursing quality control, to ensure safe and effective nursing
(a), continue to implement the nursing quality of the second level management system, in particular, the need to develop and improve the ability of the head nurse to find problems, problem solving, and at the same time to play the role of the quality control team of quality control of the Department of the quality control, and to make it clear that the respective quality control points, and to enhance the participation of the whole quality management awareness, to improve the quality of nursing, and to enhance the quality of nursing. The company's management system should be developed to improve the ability of the nurse manager to identify and solve problems.
(2), the establishment of inspection, evaluation, feedback system, the establishment of a traceability mechanism, the nursing department staff often in-depth inspection of each department, supervision, evaluation. Evaluation mode to the site assessment of nurses and view patients, check records, listen to doctors, found that the nursing work in the problem, put forward corrective measures.
(c), further standardize the nursing paperwork, from the details to start, strengthen each nursing paperwork to take the quality controller - nurse manager - nursing department of the three-tier appraisal system, regular nursing record defects in the analysis and improvement, increase the defects of the discharge medical records weighting, emphasizing the unqualified nursing It emphasizes that unqualified nursing documents are not filed. At the end of the year, the nursing paperwork evaluation evaluation of the collective first, second and third.
(D) to strengthen the nursing process of safety management:
1, continue to strengthen the nursing safety of three-tier monitoring and management, the department and the Department of Nursing Monthly nursing safety hazards check and do a good job in nursing error defects, nursing complaints attributed to the analysis of the analysis of the angle of their own and the department to analyze the reasons for the occurrence of the lessons that should be learned, to put forward preventive and improvement measures. Analyze the reasons for the occurrence, lessons to be learned, and put forward preventive and improvement measures. The same problem recurring departments and individuals, the nurse manager management and personal responsibility.
2, the strict implementation of the checking system, emphasizing the implementation of the second check in place, to strengthen the management of nursing students, a clear lead teacher's responsibility for the management of safety, to eliminate the occurrence of serious errors and accidents.
3, strengthen the head nurse of the department hardware
Facilities of the routine inspection of awareness, usually strengthen the performance and safety checks, timely detection of problems and timely maintenance, to maintain the integrity of the equipment.
Fourth, deepen the intimate service, improve the quality of service
(a), in the training of nurses on the basis of daily etiquette, to further standardize the nursing operation of the language, nurse-patient communication skills. Cultivate nurses to establish a good professional image.
(2), focusing on the collection of information on the demand for nursing services, the Department of Nursing through the understanding of the return card comments, talk to outpatients and inpatients, the distribution of satisfaction questionnaires, etc., to obtain the patient's needs and feedback, and put forward timely improvement measures, while giving incentives to nurses' work to mobilize their work enthusiasm.
V. Do a good job of teaching, research
(a), designated with the title of nurse or above is responsible for the internship of nurses teaching work, regularly held a review of the evaluation of the Church, listen to the views of teachers and interns.
(2), the head nurse of each department is the total teaching teacher, pay attention to the teaching work, often check the teaching attitude, responsibility and business level of the teaching teacher, arrange for small lectures, understand the completion of the internship program, and do a good job of discharge theory and operation.