The work plan should be mainly from two ends, one is the person in charge of the unit should be combined with the county company's work objectives and their own actual development of annual and monthly work plan, the plan time and span to be a little longer. The following is my carefully organized for you on the second half of the plan for the electric business, I hope to help you.
On the second half of the plan of e-commerce Part 1 1, operational planning and planning, objectives and cost control budget; set up an operations team, pipe post management, the task of implementation to the person; job workflow standardization sop specification development, kpi assessment customization; preparation: warehousing and logistics system design, packaging and so on. ; customer service system; marketing and promotion resources **** enjoy and division of labor; 2, product positioning, style positioning, shooting pictures, Tmall on-line new, detail page production, store management and internal work, decoration and visual marketing, planning copywriting; 3, online store promotion diversion (the main grasp of the station through train, drilling exhibition, Taobao customer and other persistent), raising words; basic ranking optimization; associated with the collocation and package optimization 4, activity planning, promotion planning (opening promotion, Mid-Autumn Festival activities, Chung Yeung activities, double 11 limited time purchase, double 12 spike promotion); other activities: full reduction / coupon / +1 yuan for purchase / new 0 yuan purchase, etc. 5, station gang Tao Jianghu micro-tao and other dissemination of the construction of the promotion system; diversion and enhance the conversion rate, the content marketing is based on the main push of ecological detoxification and Intestinal nutrition and health 6, off-site sns and microblogging brand promotion and diversion system; with the brand marketing department to complete the progress of brand communication 7, membership levels and points system program; member care; user experience enhancement; old customers preferential activities 8, the establishment of the distribution system and expansion; plan to start building and expanding the distribution channel system in December 20 9, the Internet and the Internet are the most popular channels in the world 9, the Internet and the Internet are the most popular channels in the world 9, the Internet is the only way to promote the health of the intestines and the health of the intestinal tract. p> 9, online store on-line plan: /news early September Tmall on-line; the end of November to lay Taobao c-store 1; the end of December distribution channels plan the initial 10 c-store. 10, daily maintenance and management, online store optimization, data monitoring and analysis to adjust the direction of operations (store, industry, users, activity data, etc.); 11, team coordination and collaboration and departmental coordination and communication, supply chain management grooming (product, market, warehousing, logistics, etc.) 12, the core elements of e-commerce: flexible supply chain and price, user experience, Operation and promotion The first stage: preparation for the gestation period (20-year August) 1, the operation team to prepare (operation, artwork, customer service, warehouse management, promotion, planning); the initial artwork and customer service priority; plans to be completed by August 10th; the budget staff costs 2w / month / 6 people. Job workflow standardization sop specification development, kpi assessment custom 2, warehousing and logistics preparation (the development of the company's internal warehousing and shipping process specification, choose the price of the right courier company, the development of the national logistics price list) 3, business commodity preparation (according to Taobao index and Baba Ha seller tool data analysis; inspection of the market for peer competitor analysis, make the hot explosive price strategy plan) Hot explosive price strategy program, the initial development of competitive attraction models, the main models, activities and promotional models, profit models and other product programs); product selection program completed before August 15 4, according to the sku number of each quarter for the year's sales target decomposition; the main promotional models, promotional models, and the number of sku ratios in the season; pv, uv, conversion rate, the breakdown of the target customer price; advertising investment and the proportion of other activities and resources. The advertisement input and other activity resources. The plan is to complete before August 18th. 5, operation and marketing plan refinement (the development of store opening promotional plan, the combination of on-site and off-site promotion); plan to complete before August 20th. 6, basic personnel product knowledge and service training (currently mainly for customer service and warehousing logistics) 7, Tmall on-line preparation: ready to shoot the product, artwork image processing, product uploading, baby title keyword optimization, description of the page planning, advertising copywriting, store decoration, etc.; store style positioning and selection; plan to be completed by August 28th p> 8, Tmall on-line opening preparation, preheating (manufacturing industry hot topics Topics, through the soft or other implantation point form of brand publicity and opening promotional publicity, publishing platforms such as microblogging, NetEase, Sina, Sohu, etc.) The second stage: the opening period, the trial operation (20 years in September) 1, store renovation, optimization of the description page, shaping the brand image (from the store renovation, brand introduction and distinction, advertising copy, shop decoration, and so on). , brand introduction and distinction, design concepts, customer needs to start, to give consumers a deep impression; unified design of boxes, bags, brand image of small gifts, etc.); formally on-line; plan to go on-line before September 3rd. 2, the opening of the promotion activities to optimize the planning and implementation, bargaining, 0 yuan purchase (full 100 to 100 coupons); activity summary. 3, the Mid-Autumn Festival promotion: 10 days in advance to prepare. completed before September 9th. 4, the online store to promote diversion began to operate (the main focus of the station through train, drill show, Taobao customer continuity), word; basic ranking optimization; associated with the optimization 5, the station gang Tao Jianghu micro-tao and other dissemination of the promotional system to build; diversion and enhance the conversion rate, the main content marketing, mainly to promote the eco-detoxification and intestinal nutrition and health; plan to complete the division of labor before September 20 Arrangements and promotion plan. 6, data records daily mall data and analysis (this work must be long-term persistent; such as uv, pv, conversion rate, skip rate, etc.); monthly operating plan and summarize the report process; operating form is scheduled to be completed before September 20th. 7, the activities of the summary, summarize the pilot phase of sales and products, users and other data, analyze the gains and losses, analyze the shortcomings and optimize the later promotion and activity plans. Phase III: operation growth period (20 - the fourth quarter of the year) 1, the development of growth period in the cycle of online store promotion plan, the completion of the objectives and decomposition of the target in phases; through train and drill mainly; open up the amateurs channels. (Beginning of the station outside the station sns promotion); plan to complete in early October 2, activity planning, promotion planning (opening promotion, Mid-Autumn Festival activities? 3, drill show in October to start testing, activity posters, and plans to double 11 days before the completion of the plan, optimization and pre-proposal test; double 11 main cast drill show budget of 15-20w. 4, according to the sales situation, as well as Taobao sales of similar items to analyze, and appropriate adjustment of the main thrust of the goods, to begin to build the explosive plan, selecting products Test. Planning targeted activities and associated with the collocation, special packages, after discussion to optimize the program and implementation, the introduction of traffic to create pop-ups. Planned to be completed before October 20th. 5, through train word plan 50; adjust and optimize the quality score, click and conversion rate; directional and large word training, planned for completion in mid-October. 6, station promotion and optimization; off-site sns promotion plan implementation to achieve diversion and brand enhancement. Planned to be completed in mid-October. 7, according to the store pv, uv, conversion rate, customer unit price and other data to analyze the store may have problems and improve in a timely manner, periodic store diagnostics 8, the development of member level and points management mechanism, follow the 80:20 theorem, to enhance the vip member repurchase rate. Plan to complete before November 10th. 9, open or buy a Taobao c-store (to be discussed); store positioning, staffing arrangements for the preparation, on-line, operation plan, etc.; plan to be completed before November 22nd. 10, Taobao internal distribution - the establishment of a large Taobao distribution network system to enhance the brand's influence; plans to be completed before December 10th. 11, team stability, appropriate expansion of team members (increase full-time promotion, copywriting, data analysis, etc.); operating procedures and team division of labor process in practice test, optimize the process and assessment of kpi, plans to be completed before November 25th. On the second half of the e-commerce plan Part 2 Departmental responsibilities: 1, the company's e-commerce operations and sales plan implementation, sales and roi is responsible for; around the sales target to develop an executable operational program 2, to maintain the company's normal operation of e-commerce platforms, such as Tmall; in accordance with the operating plan Implementation of the work of each position; promotion, activity planning, marketing, etc. 3, customer-centric, through the operation of the sales drive, while enhancing the product and brand influence, user and service experience, etc. 4, data analysis and mining, market conditions and users, competitor analysis; for the company's new product development and strategic layout to provide an effective reference 5, the establishment of the operating Workflow and system management system within the department, and other departments to collaborate with the process, the realization of standardized process management, as well as kpi assessment 6, is responsible for the expansion and management of the network distribution channel system; as well as the later stage of the other e-commerce platform to open store plan implementation and management Departmental goals: 1, sales: 300w/20-second half of the year;20-w/ 20-Year. (20-year 9/10/11/12 month sales target: 20w/40w/90w/150w) 2, healthy and reasonable operating structure: input-output ratio roi control at 1:3 - 1:5; marketing 10-15%, personnel 10%, operation 25%, gross profit 50%; conversion 1%; target fulfillment rate at 50- 80%; repurchase rate of 30%; 3, the operating system process is clear, team bonding and stabilization; to build a marketing operations team; kpi assessment is reasonable. Operation chain idea: Tmall + integrated traffic channels - full network distribution - self-built mall or platform + o2o + brand marketing; Cultivation of the growth period: 20 - the second half of the year; the main grasp of the Tmall online store operations to activity planning, through train and drill show, promotion began to operate, build combing operations team, develop and optimize the workflow standardization sop norms + kpi assessment system, sorting out job collaboration, sales-driven support operations; official website construction and initial website operation and brand promotion; microblogging micro letter microtom build transformation, create user demand hype concept, focusing on activity planning and event marketing, public service marketing; online store operation in the early stage of artwork and customer service priority; details page visual and copywriting planning and optimization of the title keyword For the key; of course, may be pre-products and on-line progress, Tmall audit, as well as declared activities may slow down the progress of the program; mainly to the actual situation of the plan and contingency. On the second half of the e-commerce plan Part 3 20 - the first half of the e-commerce department to focus on e-commerce department to play the role of the pivot of the beginning and the end, contact with the left and right, and coordination of all parties. Below, on behalf of the e-commerce department of the work of the half-year report is as follows: First, the network platform construction 1, the purchase of the day Rongxin firewall, so that the company's internal and external network is more secure, and at the same time can be effective with the subsidiaries to facilitate contact. 2, the configuration of high-end clients, so that the efficiency of each department. 3, optimize the company's network lines. Second, the website construction E-commerce Department of the website construction into the preliminary stage of design, through this platform, so that the company can make full use of network resources to carry out e-commerce activities, and the customer to facilitate communication, establish a corporate image, and take the initiative to seize the market and so on has played a positive role. Third, the company ---- customer service hotline The company in order to facilitate effective contact with the subsidiaries, departments and customers, the opening of the 400 customer service hotline, through this way, to enhance the company's image, expanding the scope of application of the company's business, improve office efficiency, so that the company's group unification development into a new era. Fourth, there are shortcomings and problems 1, the company's network platform construction is currently not perfect, to use the existing network equipment and technology to further improve up. 2, the company's website construction now can not meet the company's requirements, as soon as possible to meet the company's target requirements. 3, the company's customer service phone is currently in a simple stage of use, to develop all the functional modules, so that work efficiency. V. E-commerce Department's work plan for the second half of the year 1, in 20 - the second half of the year, continue to optimize the existing network equipment and lines. 2, plans to buy UPS uninterruptible power supply to ensure the normal use of the server, the budget is about 10,000 yuan. 3, website construction, office automation software, mailbox system, customer management system construction. 4, website construction is now entering the design phase, and soon enter the implementation phase, the budget is about 25,000 / 5 years. 5, after the completion of the site, the implementation of the site promotion program. 6, office automation software, mailbox system, customer management platform system is now entering the project inspection stage, the next step into the trial stage, the budget is about 300,000 yuan. On the second half of the e-commerce plan Part 4 Content e-commerce to pursue the results of the sale of goods to make money, we as a medical company how to do this? We do not sell goods, but know how to sell services. How to make services with content? Who are the service providers? Is a professional, so we have to sell the person, because the person is the service provider, the person is very professional, the whole content and all the traffic want to gather to a point to buy the person's content services and consulting services. 1, each do intend to do e-commerce, the first thing you need to consider clearly before opening a store 3 questions: what products do you have? Who are you going to sell to? What advantages do you have? Store in the end is to compete with peers, you have the strength to compete with peers can be successful. 2, in the end to open a store of what type? Flagship store? Specialty store? Or C-store? It can be said that each type of store has its own advantages, there can be successful, mainly to see your product is more suitable for which type. 3, you need to understand your category. In the beginning, it is best to choose your own familiar categories, choose familiar consumers, choose familiar products, so you can more easily sell your products. If these you do not know, please do a deeper understanding of these first. On the second half of the e-commerce plan chapter 5 1, can not find their own category of the second, I think if and the second to get a good relationship can be better on the activities and get the latest registration information. 2, because of the reason of the product, a lot of activities can not be on, can only rely on the drill show and through train and Taoist and natural flow to attract traffic, I think there are some Taobao third-party activities or can participate in the `, but may be due to the reason of the brand, these small activities can not be participated in. But if you stop the through train and drill show our traffic from where it is, this is a problem I have been thinking about, we are now gangs have not been done, and microblogging promotion has not been done. 3, unified side of the logistics is not in place, freight and postage are too expensive, in fact, we even if the product price is high, the postage is 0 will attract many buyers, and now the guests to buy 2 boxes of tomato juice 176 yuan, postage will be 65 yuan. This will have how many guests to buy it 4, the work of the artisan is too much, sometimes urgently need a picture of their side is too busy. Also can not catch up. 5, store activities are too little, too long continuity. To have rules, twice a month, and then there are activities to do a good job of member relationship management, not just send text messages, and wangwang group hair and so on. Second, next year's work plan Next year, the company is a year of rapid development. The company will take more and more projects. Currently understand that the project in my hands has been 3. 20 - annual goal, to complete the operation and promotion of 3 projects. Strive for 3-5 months on their own with the project, their own with the team. Zhengda's sales: q1: q2: q3: q4: Unified sales: q1: q2: q3: q4: 20 - the annual goal to achieve the strategy: 1, in the next year's work, I need to focus on the following aspects of the improvement: the company's e-commerce health care ttp this is a leading boss can be imagined, the pressure of the work Will certainly be relatively large, I have to learn to bear hardships and stand hard work, hardworking, down-to-earth and do a good job of every job, deal with every detail, and strive to improve their professional knowledge and practical ability, as soon as possible to grow and progress. 2, vision to the long term, the work is not a day or two can be accomplished things, to put the vision of the longer term, so that there will be less detours as well as the wrong way. 3, the work should focus on effectiveness, focus on results, all work around the completion of the goal; 4, to improve the sense of teamwork, the company is a big family, to strengthen cooperation in order to make the company go farther and wider. 4, grasp all opportunities to improve professional competence, and constantly summarize in practice, to lay the foundation for their own better development. 5, the work of excellence, everything from the user, and strive for perfection. 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