Sammy's Sammy's predecessor for the French JiaWeiNa Group affiliated brands, is the international high-end whole customization brand.
Sammy's brand history:
1961: Sammy's was founded in France, aimed at the European and American markets to provide quality home furnishing products.
1991: Senmei in Hong Kong to open a specialty store, set up in Shenzhen, Zhongbang international production base. Long-term implantation of Hong Kong TVB TV program "Super", in Hong Kong, Macao and the Pearl River Delta region quickly developed into a leading brand of high-end kitchen cabinets.
1991: Sammy's opened a specialty store in Hong Kong and set up a production base in Shenzhen. Long-term implantation of Hong Kong TVB TV program "Super", in Hong Kong, Macao and the Pearl River Delta region quickly developed into a leading brand of high-end kitchen cabinets.
1997: Senmei invested heavily in the production base in Nansha, Guangzhou, the introduction of Italy and Germany's top furniture production lines, especially the introduction of the domestic production line of German kitchen cabinets, the first to launch the 3D German film pressure kitchen cabinets in Hong Kong and Macao.
2005: Senmei joined hands with French Gavina Group and established Senmei Gavina Co. Comprehensive synchronization of the application of French furniture design team, products widely occupied the European home furnishing market.
2009: Senmei set up a modernized production base of nearly 100,000 square meters in Taishan, Guangdong Province, the whole system introduced the French advanced production technology, quality standards, design concepts, management systems, base production of products supplied to the world.
2015: Senmei responded to the group headquarters 10 billion target, drawing on the successful experience of the French group of companies, the implementation of the large home customization (whole-house customization) strategy in China. Comprehensively enhance China's market share, set up Senmei China brand operation center in Foshan, Guangdong Province, an important base for building materials in China, to comprehensively display European and American whole home quality products.
2017: Senmei forward-looking strategic guidance, only 2 years into the Chinese market, Senmei won the "China's top ten brands of cabinets" award.
2025+: Senmei vision, the future of the world's high-grade people **** enjoy Senmei quality of life.
Senmei brand concept: international classic and exclusive
Brand faith: high-end personalized customization
Brand declaration: to create a global home furnishing industry chain chief brand
Brand positioning: high-end, classic, noble, fashionable, international
Brand positioning: high-end, classic, noble, fashionable, international
Senmei has been the most popular brand in China.