Since Feb. 17, luxury automakers in China have been resuming work in full swing. In order to ensure a smooth resumption of work and production during the outbreak, the premium car brands have taken a series of measures to cope with the situation.
For example, Zipzer, chairman of German premium car maker BMW Group, wrote to leaders in Beijing and Liaoning province, saying, "On the premise of fully safeguarding the health and safety of our employees, we are fully prepared for the gradual resumption of production and operations in China, and we are looking forward to continuing to make more contributions to the development of the Chinese as well as the local economy. " ?
After the outbreak of the epidemic, BMW's management team in China immediately set up an emergency management team, with the participation of the "heads" of the BMW Group's subsidiaries and joint ventures in China, and held regular meetings on a regular basis almost every working day in the early stages of the epidemic.
On the employee side, BMW made quick decisions to arrange telecommuting for employees, formulate travel guidelines for business trips, launch personal health guidance, etc., and coordinate the deployment of resources and the purchase of protective and disinfectant materials for the workplace.
In the first week after the Chinese New Year holiday, BMW organized an online conference for more than 6,000 people to share the company's outbreak response strategy.
In addition to actively resuming work and production, the BMW Group and its joint venture, BMW Brilliance, donated RMB 35 million for the procurement of urgently needed medical equipment and protective materials in the areas severely affected by the epidemic and in Shenyang City, as well as psychological counseling services for the "heroes in white" during the epidemic.
In terms of operations, BMW is starting with customer service and dealer support, on the one hand, in order to allow customers to reduce unnecessary outings during the epidemic. BMW announced to extend the validity of many services and provide free door-to-door pick-up and delivery services. On the other hand, by adjusting the business policy, to dealers to reduce pressure, but also through financial means, to strengthen the financial support for dealers.
Since Feb. 17, most of the BMW Group's offices in China have reopened, and production has gradually resumed at two vehicle plants and one engine plant in Shenyang.
Audi, the premium car brand also from Germany, completed a full resumption of production on Feb. 17 at its plants in Changchun, Chengdu, Qingdao and Tianjin.
In fact, the FAW-Volkswagen Audi brand started its work mode as early as Feb. 3, implementing a cloud office for its employees during the Xin Guan Pneumonia outbreak. from Feb. 10, FAW-Volkswagen Audi formally resumed work; and on Feb. 14, FAW-Volkswagen resumed work on the second phase of its South China base in Foshan.
Audi China, a wholly owned subsidiary of Audi, officially resumed work on February 17, and Audi China President Gaby-Luise Wüst expressed her confidence in overcoming the epidemic and her care for the employees in the form of a letter from the president.
During the fight against the epidemic, FAW-Volkswagen made an additional donation of 34 million yuan on January 31 in collaboration with the three major brands of Volkswagen, Audi and Jetta, bringing the cumulative donation to 40 million yuan.
Volvo, the Nordic premium car brand, has also accelerated the resumption of work recently. on February 21, the Ha'european train line (Daqing - Ghent, Belgium), which was interrupted due to the new Crown Pneumonia outbreak, resumed its operation officially. The first batch of Volvo S90s produced by the Daqing plant, loaded with 41 sets of containers, will be shipped from Daqing to Ghent, Belgium, on the Ha-European liner and delivered to owners in Europe.
"The resumption of the Ha-European liner is about Volvo's export business and is an important part of the resumption of work." said a source close to Volvo Cars, who also revealed that the manufacturer is on track for a full return to work in early March.
In addition, Volvo Cars said it will continue to pay attention to the development of the epidemic and make real-time adjustments to its staff office and production in China in accordance with the government's requirements on the prevention and control of the epidemic as well as the recommendations of authoritative organizations, and give its employees protective advice and support.
In addition, the headquarters of Infiniti, Nissan's premium car brand, resumed work on February 10th.
Nissan has adopted a flexible return to work in order to protect the health of employees and work progress. The Dalian plant, Infiniti's production base in China, resumed work on February 20th. In addition, the Xiangyang plant will also resume work on March 12, adopting a single-shift production method for the whole month.
This article comes from the authors of AutoNation, and does not represent the viewpoint position of AutoNation.