2, through customer complaints, the results of quality audits, management review results, statistical analysis results, the emergence of unqualified, corrective or preventive measures, etc. to find out the enterprise's problems, to find out the weaknesses of the enterprise. So as to find out the quality objectives to be solved, including failure, defects, deficiencies and gaps with the advanced and so on.
3, according to the weaknesses and strengths of the enterprise to write the quality objectives of the enterprise.