First of all, the overview of the two is different:
1. Overview of business model: There are various trading relationships and connection methods among enterprises, among all departments of enterprises, and even between customers and channels, which are called business models.
2. Overview of profit model: it is a systematic method to identify and manage the value of business factors and find profit opportunities in business factors, that is, to explore the profit source, production process and output mode of enterprises.
Second, their roles are different:
1. The function of business model: it is a system for enterprises to meet the needs of consumers. This system organizes and manages various resources (capital, raw materials, human resources and innovation, also known as input variables) of enterprises, forming products and services (output variables) that consumers can't buy independently, so it has the characteristics of self-replication but not being replicated by others, or occupying a dominant position in the market.
2. The function of profit model: identify and manage the business elements of an enterprise, and form an organizational mechanism and commercial structure to realize value creation, value acquisition and benefit distribution by integrating the resources of the enterprise itself and relevant stakeholders.
Third, the composition of the two is different:
1. Components of the business model:
(1) Profit: Profit is one of the most important and basic indicators of commercial economic organizations. It is important to analyze the profit on the basis of cash flow, but it is equally important to accurately analyze the expected profit and properly use the profit cycle.
In China, due to the urgent requirements for the survival and development of a large population, the imperfect legal environment and the low cost of reputation damage, the time required for all industries to achieve average profits in the market is much shorter than that in the international market. Therefore, investing in enterprises with high initial profits and low current profits in China will be risky. Especially several industry cycles represented by the securities market.
(2) Market income: The market is the commercial income source of normal commercial organizations, so it is extremely important to analyze the market nature, scope, capacity, level and cognitive level of enterprises. Generally, market capacity and development difficulty are considered comprehensively. Generally, the market benefit is analyzed from the cost of developing the market.
(3) Human factors: People are one of the most important productivity factors. When analyzing enterprise leaders, we should allow them to have a great deviation from their own positioning, but we should be true and objective about the positioning of enterprises in the market and peers. The authenticity, fluency and logic of his works and speeches should be verified.
The orientation of enterprises is the market reality, the result rather than the cause. In addition, we should pay attention to the intuitive judgment of business leaders. With relevant experience and rich life experience, good management quality, business ethics and appropriate business attitude are fundamental. Between people and things, people are creative, and people have subjective initiative in things.
2. Components of the profit model:
Profit model can be divided into spontaneous profit model and conscious profit model. The profit model is formed spontaneously, and enterprises lack a clear understanding of how to make profits and whether they can make profits in the future. Although the enterprise is profitable, the profit model is not clear.
Its profit model has the characteristics of concealment, fuzziness and lack of flexibility; The latter, that is, conscious profit model, is formed by enterprises consciously adjusting and designing profit model by summing up profit practice. It has the characteristics of clarity, pertinence, relative stability, environmental adaptability and flexibility.
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