2. Decline in market demand: Affected by adverse events, consumers may reduce their demand for the brand products, thus affecting the market sales of dealers;
3. Decline in distribution value: adverse events will reduce the market value of brand products, thus affecting the distribution value of dealers, and may be adjusted and changed by manufacturers;
4. Shortening of business cycle: In the case of adverse events, the market cycle of medical consumables is usually shortened, which may lead to shortening of the business cycle of dealers.
Serious adverse events, medical consumables, refers to all kinds of harmful events that cause or may cause human injury under the normal use of medical devices.