1. The design of the front cover. The front cover is the most important part of the cover, in addition to conveying the content of the book, there is also the role of the first time to catch the eyes of the reader, an excellent cover plays a pivotal role in the sale of books. The design of the front cover is divided into two categories in terms of its constituent elements:
● Text-based design. The importance of each visual element is, in order, text → color → graphics / images, in which the role of the text for the expression of the theme, graphics / images for the composition of the picture of the auxiliary elements, and color design is mainly to play a balance between the text and the image, so that they match each other, the role of mutual coordination. This design technique is mainly used in the theme of serious, orthodox, abstract, solemn book cover, the text does not need to have too much decorative characteristics.
●Graphic/image-based design. Visual focus in order, graphic images → color → text, in the design of the first to choose to be able to show a link with the book theme of the graphic images, and to establish the basic tone of the cover, the use of appropriate colors to balance the relationship between the graphics / images and text.
2. Back cover design. The back cover design is a continuation of the cover design idea. Continuing the color and form of the cover on the back cover, etc., and carrying out the continuity of the visual information transmission, it can impress the consumers more strongly. Extending the beauty of the cover is necessary for the integrity of the book design. Even a decorative symbol can glow in the overall structure of the greater expressive power, and in this way constitute the continuity of the visual form, inducing readers to enter the reading state with a continuous smooth visual fluidity, maintaining the lateral continuity, it can cause the orderly flow of the sight of the book.
Therefore, the design that extends to the back cover is not to be taken lightly, but should be linked to the front cover to show an effective space. Of course, in terms of structure, the shape and color of the back cover should be appropriate, taking into account the sight-inducing factors, and the primary and secondary.
3. The design of the spine. The spine of the book in the cover occupies the smallest area, often overlooked, but when the book is placed on the bookshelf, it is even more important than the role of the front cover, because people can only see the spine of the book.
The design of the spine is constrained by the thickness of the book, the title of the book as the main character becomes an important part of the design, and clear recognition becomes the principle of spine design. Usually, the spine of the text is used in the form of vertical rows, but there are also in the thicker spine of the horizontal rows or horizontal and vertical mixed rows, the font and the front cover of the title of the same font, in the spine of the arrangement of the text size and location, and the front and back cover to form an echo.
4. The design of lekou. Lekou is the part of the cover that extends out after people open the cover. Usually, there will be a brief description of the contents of the book on the front cover, the design factors of the front cover will also be extended to the lekkou, and the lekkou can also be used as a detail of the front cover design, so that the design of the whole book is more harmonious and beautiful. On the back cover of the Lekou, you can print the author's resume, portrait and some other book titles, which can increase the author's publicity, so that readers have a more comprehensive understanding of the author.