The predecessor of Yuyue Medical is Jiangsu Yuyue Medical Equipment Co., Ltd., which was established in 1998. From its establishment to becoming a professional manufacturer of rehabilitation nursing series and medical oxygen supply series medical devices, it has gradually formed an enterprise competitive advantage with R&D as its core competitiveness.
Jiangsu Yuyue Medical Devices Co., Ltd., a China A-share listed company, was established on 1 October 22nd, 1998, with its registered place atNo. Bai Sheng Road1in Danyang Development Zone, Jiangsu Province, and its legal representative is Wu Qun. Headquartered in Shanghai, China, the Group has 65,438+00 R&D centers, 7 manufacturing centers in Germany, Italy and Beijing, and 56 offices around the world, forming a complete R&D, production, marketing and service network.
The strength of the enterprise
In terms of R&D, in addition to the first R&D center in Yuyue, Jiangsu, the second R&D center in Yuyue, Suzhou and the third R&D center in Yuyue, Yuyue Medical has also set up R&D centers in tuttlingen, China, Taipei, Shanghai and Danyang.
At the level of brand building, Yuyue Medical and Interbrand, an international brand consulting company, jointly created a brand-new brand image, and cooperated with Ogilvy Advertising, an international advertising company, in the brand communication strategy of Vietnam. At the same time, Yu Yue spread the brand's image, ideas and values in an all-round way by launching media carriers such as CCTV, airport, high-speed rail, subway, buildings and new media, forming a connection between the brand and consumers.
In terms of strategic channels, Yuyue Medical began to expand Internet sales channels from 20 13. In 20 18, the growth rate of e-commerce platform was over 60% year-on-year, and its performance increased rapidly, which provided the main driving force for the growth of household medical devices in Vietnam, ranking first in the industry. Since then, Yuyue Medical has opened a new blueprint for retail strategy, realizing the integration of online, offline, logistics and big data, and providing users with a seamless consumer experience.
In 20 19, Yuyue Medical released its strategy for the next ten years for the first time at the spring conference, and released a number of new products with the mission of making science and technology live in rhythm, which opened a new journey of C-end, youthfulness and digitalization.
Refer to the above content: Baidu Encyclopedia-Fish Jump