Overview, website structure, keyword detection and analysis, SEO plan and forecast results.
First, an overview?
The purpose of writing an overview is to attract readers of the scheme and make them interested in its implementation. The best writing feeling is vague, but it seems to be true. Its writing content generally includes the following three aspects:
1. Benefits of implementing SEO itself.
2. The reason why the website should conduct SEO.
3. What changes will the website get after implementing SEO? ?
Second, domain name detection?
In order to understand the status quo of the website, it is necessary to detect various indicators to comprehensively evaluate the status quo of the website, that is, domain name detection. The content of detection generally includes the current PR value of the website, ALEXA ranking, SE collections such as Baidu and Google, PV, IP, and the number of reverse links. (1) domain name registration time: (2) domain name PR value; (3)ALEXA ranking; (4) Baidu included; (5) Google inclusion; (6) Photovoltaic number; (7)IP number; (8) reverse link.
Third, the website structure?
The understanding and evaluation of the current website architecture mainly comes from the following two aspects:?
1, website framework According to the content of the website, the website pages can generally be divided into: home page, channel page and article page. Mainly consider: ① the writing situation of three elements (title, keywords and description) of various pages. Among them, the home page is generally written manually, and the channel page and article page can be written manually or automatically generated according to some standard structure. ② Find out the problems existing in the current website framework, and consider how to modify it to achieve what effect. ③ Build the simplest website structure. Home page (first-level domain name)+channel page (second-level domain name or first-level directory)+article page (simple path under each channel page directory) ④ Consider whether to enable the second-level domain name. For the subordinate sites of the website, the use of the second-level domain name will make it easier for users to remember the visit address of the site, thus retaining users.
2. The consideration of website code is generally based on technical SEO. The basic contents are as follows: ① From the perspective of search engines, the simpler the website code, the better; ② Web pages are divided into dynamic and static pages, generally including dynamic flash, pictures and other elements. SEO should be considered from the aspects of page loading and user experience. (3) The technology and writing language used in web pages.
Fourth, keyword detection and analysis?
The objects of keyword detection and analysis are mainly all keywords currently used in home page, channel page (list page) and article page. The general steps are as follows:
1. List all keywords of competitors' websites. ?
2. Analyze the listed keywords, mainly to check the ranking of current keywords in various search engines, the number of pages included, and Baidu index. ?
3. According to the current analysis, find out "target keywords" and "related keywords" and make a keyword optimization list.
5.SEO plan and forecast results?
SEO plan mainly includes the best structure summary, page writing, keyword optimization, content optimization and effect prediction. The specific contents are:?
1, summary of the best structure: whether the "health" of the current structure highlights the key points; Whether the design of the page highlights the "focus area" (generally speaking, people are more likely to pay attention to the focus of words for the focus of pictures); Whether the channel enables the second-level domain name (at least the first-level directory); ?
2. Writing of three elements (title, keywords and description) of a page: adjust the contents of three elements (title, keywords and description) of relevant pages in time according to different periods and different hot spots that people pay attention to; ?
3. keyword optimization: realize keyword optimization in stages, including target keywords, related keywords and long tail keywords; ?
4. Content optimization: predict some social hotspots and enrich the content of the website itself. At this time, the most commonly involved is the title and keyword density of the article page;
5. Effect prediction: generally, the effect is predicted by actual indicators, mainly including PR value, Alexa ranking, PV, IP, Baidu and google search engines, and reverse links. , and the keyword ranking at each stage. Generally speaking, there are four situations in keyword ranking that can be considered as achieving the optimization effect: it appears in the first three pages of search results, the first page, the first three pages of the first page, and the first place. Of course, appearing in the first place is to achieve the best optimization effect.