In the whole process of business operations, corporate brochures play a pivotal role in the publicity of external image. It not only represents the image of an enterprise, but also is the advertising medium for enterprises to publicize their own culture, business information, services and product features. With the increasingly fierce social competition, more and more companies realize the importance of their own image and brand, but also pay more and more attention to the production of corporate brochures.
The original brochure design
However, the factors that need to be considered behind a corporate brochure and the need for professional talent should not be underestimated. Design a high-quality enterprise brochure specifically need to do, and what are the things to pay attention to? Let's take a look:
Step one: brochure design program
This can be said to be the core of the design of a corporate brochure where the key points. Therefore, before the production of corporate brochures, it is necessary to clarify that the brochure is the nature of the annual report? Or is it a corporate image book? Is the main purpose of selling products? Or to the senior leadership to see? Or what are the target customer groups? In the basic needs to determine, for the enterprise situation, competitive advantages and disadvantages of analysis, the actual situation of the industry, consumer groups, cultural concepts conveyed to continue in-depth communication, to do a good job of the positioning of the booklet, targeted, and ultimately determine the design style of the booklet. Only to identify the positioning, all the work can be centered around this positioning in an orderly manner.
Second step: the first draft of the design
After the development of a good album design program, the need for professional designers to design, complete the first draft, based on the established program, the need for many adjustments, the album design optimized to the expected satisfaction. Design link is an important part, want to get satisfactory results, then should work on the details.
The third step: excellence
On the basis of the first draft of excellence, corporate brochures require a simple and concise color presentation to ensure that the advertising message is clearly conveyed. The direct display of graphics as the main means of expression. According to the requirements of the advertising theme, with the appropriate background environment to support, so that people look after the feeling of an atmosphere, mood or tone.