1. Specialized needs: Prosthetic eye is a kind of ophthalmic medical product, which is mainly applied to patients with blindness or missing eyeballs. Due to its special use of the object and professional needs, the target customers are relatively limited, and the purchase of prosthetic eyes usually need to go through the doctor's recommendation and cooperation.
2. High price: The production and customization process of prosthetic eyes is more complicated and requires precise measurements and production, so the price is higher. This may be a considerable burden for the average consumer, so the willingness to buy is relatively low.
3. Low customer attention: For most people, the eye is a very sensitive and important organ, but not everyone encounters missing or blind eyes. As a result, the knowledge and attention to prosthetic eyes is relatively low, which also affects their market demand and sales.
It is important to note that while the prosthetic eye may face some challenges in terms of sales, it is a very important and valuable product for those in need. At the same time, as medical technology advances and people place greater emphasis on their health, more people may realize the importance of prosthetic eyes and there will be a greater market demand for them. Therefore, when promoting prosthetic eye products, appropriate marketing strategies are needed to increase the visibility and recognition of the products in order to attract more patients and consumers.