Product Name: Flybook
Product Slogan: In Flybook, Enjoy High Efficiency
One-stop enterprise collaboration platform, which y integrates instant communication, smart calendar, audio/video conferencing, OKR, cloud documents, cloud disk and workbench, to accomplish organizations and individuals, more efficient and more enjoyable.
(1) Epidemic Driving the Development of Coworking
During the period of the national fight against the new coronavirus pneumonia epidemic, in order to reduce the risk of infection, many companies allow employees to work remotely from home. Telecommuting without geospatial constraints has become a necessity for most businesses. From the Baidu index search trend can be found, "coworking" search index from January 25 began to appear more obvious upward trend, to peak on February 10, higher than the average search index value of about 2 times, and recently with the gradual easing of the epidemic, the search index is gradually declining and stabilized. It can be seen that the epidemic has a certain impact on the search index. According to this can be seen, during the epidemic coworking software should also be promoted, but coworking software need to pay attention to the sustainable development of the post epidemic era.
(2) cross-country, regional demand for coworking rises
State Market Supervision Bureau data show that by January 2020, the country **** there are 119 million real market entities, last year, the monthly growth rate has been stable at more than 12%. And among them, in addition to some small enterprises, 80% of medium and large business entities have set up offices in at least 2 regions. In addition, according to Avery Consulting in the "China Video Conferencing Industry Research Report 2020", Chinese enterprises' business travel expenditures have been expanding, and enterprises have high internal costs on business travel expenditures. The daily communication and collaboration of these cross-country and cross-region enterprises need to rely on collaborative office software or tools to improve office efficiency and reduce all kinds of travel costs.
(3) Mobile Office Market Size Continues to Rise
According to Avery Consulting's "China Intelligent Mobile Office Market Scale Report 2017-2021", China's mobile office market is expected to reach 46.9 billion yuan in 2021, which is about 2.3 times of the market size in 2017. This is mainly due to the continuous improvement of China's cloud servers and other infrastructure in recent years, as well as the increasing concentration in the SaaS sector. It is also inextricably linked to the increasingly high labor costs in China and the aforementioned social situation in which enterprises are in urgent need of cost and efficiency. The market outlook is promising.
Consolidating the above three points, recently, along with the epidemic to promote the guidance, national policy advocacy, enterprises to reduce internal consumption and other positive factors, the coworking industry has ushered in a huge market opportunities, coupled with the maturity of the mobile Internet technology and people's habits of the mobile Internet, China's overall coworking services industry has a good prospect. However, with the stabilization of the epidemic, companies should think about the subsequent development of the product, the formation of core competitiveness.
(1) Geographical distribution
According to the Baidu Index - Flying Book keyword results show that the use of Flying Book of the population is mainly concentrated in North China, East China and other regions, North, Shanghai, Guangzhou and other large and medium-sized provinces and municipalities accounted for more than 3/4. the top 10 cities are the new first-tier, first-tier and super first-tier cities cumulatively accounted for nearly 30%. These places have relatively more schools and large and medium-sized enterprises, thus gathering more student groups and working people, who need to carry out online education through the platform, while working people need to carry out office work. They have a strong demand for smooth communication and efficient collaboration.
(2) Crowd Attributes
This is a fuzzy estimate based on the Baidu Index - Flying Book keywords, which may have some deviation. According to its data, the age of Flying Book's relevant users is mainly concentrated in the two age groups of 20-29 years old and 30-39 years old, of which 20-29 years old accounted for 58.9% and 30-39 years old accounted for 32.85%. In the gender distribution, male users are significantly higher than female users, with the ratio of male to female close to 2:1, and in the interest distribution, we can see that the distribution of the crowd is relatively even. For the above situation, personal analysis is as follows:
1. The social attributes of the 20-29 year olds are basically students and young office workers, while the 30-39 year olds are mostly more senior working people, who need to use Flying Book for online education and office work, and thus account for a higher percentage;
2. Men pay more attention to apps of tools;
3. In addition to the Internet, Flying Book is also used by many other industries, including the Internet, the Internet and the Internet. companies, it also provides services to companies in many other industries.
Flying Book's target users are small and medium-sized teams, organizations and individuals, small and medium-sized teams of employees are mostly 20-39 years old young office workers, urban white-collar groups, living in the first and second tier of large and medium-sized cities, often need to serve as a number of jobs, the frequency of communication is relatively high, they focus on high-efficiency office, but at the same time, more inclined to the autonomy of the personalized management.
Based on the product positioning and combining the characteristics of the user group and the actual situation of the office, the user needs are divided into the following three categories:
(1) Communication needs: communication with individuals or teams to exchange work issues - "instant messaging, audio, video and messaging
(2) tool needs: Access to different tools to more easily solve all kinds of work problems, including design, information collection, etc. -- "workbench and calendar documents, etc.
(3) Management needs: all kinds of company management work, such as approvals, etc. -- "workbench and back-office management.
**Functional Analysis**
Audio-video conferencing is y integrated with Instant Messenger and Calendar, so you can invite team members to join, and open audio-video conferencing in a group chat or in a meeting invitation in Calendar.
Highlighted features:
1. Wonderful: you can share all kinds of cloud documents, realize multi-person collaboration, real-time comments, editing
2. Subtitles: you can set the language, after turning on the subtitles, you can view the history of the subtitles at any time during the meeting, to master the content of the discussion
3. Live broadcasting: the meeting can be switched to a live form of the meeting, and you can set up the viewing privileges and live view. Copy the link to achieve multi-platform convenient synchronization and sharing
5. Audio and video labs: use the layout, beauty, background defocus and other functions
Suggestions:
The mobile app and pc functions are not in sync, there is no audio and video labs on the mobile side, however, for users participating in the meeting outside the environment they are in may be more in need of features such as background defocusing.
Conducting individual or group conversations, you can reply to a single message and support features such as message synchronization and session topping.
Highlights:
1. Shortcut Emoji Response: Responding to a message with a shortcut emoji reduces the need for "Okay" and "Got it" messages, and minimizes distractions
2. Reply: In addition to replying directly in the chat box, you can reply to a specific single message in Flybook, making it easy to view the context of the message
3. Pin: Important group chats are flagged and included in the Pin button on the right sidebar of the interface, making it easy for group members to click on them at any time to see the important messages, and solving the problem that members who have entered the group afterward are not able to view the history of the group messages
4. >4. Multi-functional voice input: support voice plus text, voice to text, voice and other forms, and voice messages can be viewed by dragging the progress bar
Suggestions:
When there are too many group or individual sessions, it may be difficult to locate them quickly, so it is recommended to add customized classification of group or individual messages;
Voice messages support multiplier viewing
You can add work schedules to the Flybook Calendar on your own. Add a work schedule to your Flybook calendar to organize your work. Meetings can also be initiated here.
Highlights:
1. Subscribe to others' calendars: You can subscribe to your coworkers' calendars, check their busy status, find out when they're free, and quickly create schedules and schedule meetings
2. Create public calendars: You can create a public calendar for your team, such as "Project Scheduling", "Holiday Schedule", etc. Colleagues can subscribe to view the schedule under the public **** calendar
Provides a rich API to connect to multiple internal systems, so that collaborative work is carried out on the same platform without having to switch between multiple tools. Other applets are also available.
Suggestions:
When accessing more and more third-party applications, the layout will be more confusing. Flying Book custom classification is not convenient for some users who are not so clear about the positioning of tool attributes, it is recommended to support user-defined sorting and classification settings;
Program compatibility is not high, some of which can be used in the app terminal, and some of which need to go to a web page or pc terminal before they can be used, can be used in the cell phone app terminal will be not available in the cell phone end of the tool is categorized into a class, in the category of the page uniformly display reminders
You can upload and manage files in multiple formats, store them in the cloud, and enjoy them quickly.
Highlighted features:
1. Collaborative editing: You can edit a document with your colleagues at the same time, collaborate with multiple people for fast editing, and efficiently synchronize collaborative information
2. Insert rich content: You can type "@Insert many types of content" in Flying Book Online Document, such as names of people, other Offline availability: Documents can be set to be available offline, supporting users to work in environments with poor signal or no network
This subsection focuses on analyzing the audio and video conferencing features.
From the above flowchart, we can see that since meetings are a high-frequency need for users, users can initiate or participate in meetings from multiple entrances, which is in line with the concept of efficient office. And the user initiates or enters the meeting operation process is clear, the audio conference and video conference in the same operation path, for users to set their own choice, simplifies the operation process. However, there are many functions related to audio and video conferencing, and some users may feel confused when choosing the functions, which can be combined into one button level, such as turning on subtitles and subtitle settings.
This section focuses on experiencing and analyzing the product's audio/video conferencing features from the framework level of interface design, navigation design, and information design. Since audio/video conferencing is mostly used on PC, here we analyze both the mobile APP page and the PC page.
As a high-frequency application scenario, audio and video conferencing is divided into various pages: the bottom tab page, the upper right corner of group messages, and the shortcut menu in the upper right corner of messages. This is in line with the user's habit of use, and the meaning of the icon is clear.
Create/join meeting home page, the operation button is obvious, and there is a clear color distinction between creating a new meeting and joining a meeting. The lower part of the page gives the user a positive mental suggestion and guides the user to operate.
Click "New Meeting" to enter the New Meeting page, and click "Join Meeting" to enter the Join Meeting page, both pages have similar layout. The bottom of the page displays the background of the camera shot directly, allowing users to set up and adjust in advance. The upper part of the page displays the main operations that need to be carried out: enter the meeting topic or enter the meeting ID, and the lower part of the page displays the corresponding meeting pre-setup, which is located above the "Start Meeting" and "Join Meeting" buttons and serves as a reminder of the setup function. The "Start Meeting" and "Join" buttons are highlighted in blue to guide users to the next step.
The audio/video conference page displays its own page in full screen by default, with a series of operation buttons at the bottom for easy operation, and the message bar is located above the operation buttons at the bottom and displayed on the left side, which is in line with the user's habit of using the device;
Click on the "..." button to set up more settings for the conference, and then click on the "Start Conference" and "Join" buttons. to set up more settings for the meeting, and the bottom drawer pops up the setting options.
***The document page displays the meeting screen in a smaller size, allowing you to browse and edit documents at the same time, which is a friendly user experience
Suggestion:
The pop-up page will cover the meeting screen when you are making more settings, so it is recommended that you adjust the ratio of drawer page sizes.The PC page is similar to the mobile app.
The audio/video conference home page displays three buttons in the center of the page: "New Conference", "Join Conference", and "Meeting Room Screen", with corresponding text prompts on the right side of the page.
In the pages of creating a meeting and joining a meeting, the background of the user's end is darkened, a pop-up window pops up in the middle of the page to input relevant information, and the pop-up window also displays its own screen by default, and the meeting pre-setup buttons at the bottom are juxtaposed with the "Start Meeting" or "Join Meeting" buttons, which are color-coded to guide the users. The bottom meeting pre-set button and the "Start Meeting" or "Join Meeting" button are listed side by side and are color-coded to guide the user to the next step.
The overall layout of the meeting page is similar to that of the mobile app, with a list of participants on the right side, making it easy for users to chat with relevant people at the same time. At the same time, it provides meeting view switching.
The ****Enjoy page displays the ****Enjoy content selected by the user, and the user's own screen shrinks and hovers in the upper right corner, which can be dragged. Meeting action buttons hover in the top center of the page.
Suggestion:
Add a border to the series action bar, or default to the lower part of the page. Most of the page top for the corresponding toolbar, will be obscured by the meeting operation button bar.(1) Clear structure
Flying Book's functional layout has a clear structure, with large functional modules: Messages, Calendar, Workbench, Cloud Documents, Contacts, and Meetings, and the corresponding function points on each page are very clear, and the corresponding information is given to guide the operation.
(2) Aesthetics
Overall flat design, simple and clear interface, unified design style, the product is dominated by blue, while using many illustrations as a guide to the introduction, fresh and clean, in line with the aesthetics of the young users, while active office atmosphere, in line with the goal of the product to give people a pleasant office experience, and also with the byte itself, the company's organizational culture. The font size and color are adjusted according to the content, highlighting the key points and neatly layered, and the button layout is reasonable.
(3) Consistency
The overall style of the product logo, mobile app, PC client, web site and the product website is consistent.
This section only focuses on the audio/video conferencing function of Flying Book, so we only discuss the differences in this function.
Based on the video conferencing industry chain mapping of Avery Consulting's 2020 China Video Conferencing Industry Report and Baidu Index's video conferencing software and Flying Book's demand mapping, we chose Nail, which is also a platform vendor and has the highest search index in the demand mapping, and ZOOM, which is a cloud-based communications company and has the highest search index in the demand mapping of video conferencing software, as the competitors, and compared their audio and video functions with those of Flying Book. Their audio and video features are compared with Flybook.
ZOOM supports screen, whiteboard, any interface, part of the screen, third-party hardware screen, files
Feishu supports screen, whiteboard, any interface, files, collaborative editing
Pinning supports screen, any interface, part of the screen
Subtitle function:
ZOOM supports subtitles and subtitle size settings
Feishu supports subtitles and subtitle size settings. p>Flying Book supports subtitle and multi-language
Pinning doesn't support subtitle
Face and virtual background function:
ZOOM supports face and virtual background
Flying Book supports face and virtual background
Pinning supports face
Other functions are similar without comparison. Functionality on the whole, ZOOM as a professional audio and video conferencing services software, the function of all parties is more complete, and nail audio and video conferencing function is more rough. Flying book also has a relatively bright feature, support for live broadcast, support for chat points, support *** enjoy document co-editing, greatly improving office efficiency.
Interaction, the overall feeling of the fly book is optimal, but there are also places that can be improved. For example, after creating a new meeting you can learn to nail the first to enter the page to invite members.
Suggestions:
1. can increase the subtitle size settings
2. can increase the third-party screen sharing
3. increase the cloud recording, to support timely playback by the participants
4. support the meeting-related document export
4. Interaction improvement:
After the creation of a new meeting, priority to enter the page of inviting members of the meeting.
***Enjoy the screen when the operation bar will be placed at the bottom of the screen in the center or the right side of the screen placed vertically
1. Epidemic and enterprise market entities **** with the promotion of the telecommuting industry
The outbreak of the epidemic has opened the exit of the development of telecommuting, the government and enterprise units to open the home office mode, the demand for intra-enterprise collaboration is soaring, the use of telecommuting during the epidemic plays a The use of telecommuting during the epidemic played a role in educating users, while the rapid increase in business entities, enterprises in order to reduce the cost of internal consumption to provide efficiency also tends to online office methods, the entire market outlook is good.
2. ZOOM development constraints, the domestic market share can be divided
Commonly used video conferencing tools ZOOM has made it clear that it will stop selling new products or upgrading existing products directly to customers in mainland China, the reason for this is that continued upgrading will violate U.S. law. Chinese users are being unfairly price discriminated against. At the same time, ZOOM is not irreplaceable, its market share will be divided by domestic software, including from Baidu search and other statistics can be seen, Flying Book has also increased the amount of marketing words about ZOOM promotion.
3. Byte's creation, traffic and business ecosystem provides a good space for Flying Book to play
Self-media, netizens, MCNs, and advertising practitioners in the byte ecosystem are also potential user groups for Flying Book. With the influence of C-end users, Flying Book will be used by C-end users in communication, gradually opening up Flying Book's influence. At the same time, we are y engaged in vertical segments, such as Internet, media, law, retail, education, which is a typical market of enterprise collaborative office.
4. Highlighted features and platform strategy, so that the product features more comprehensive and complete, building a closed loop of services, forming a higher competitive barriers
Flying Book in the collaborative office there are many highlights of the function, which greatly provides office efficiency. At the same time, the workbench open company program access, horizontally expanded horizontally expanded the breadth of the function, covering more office scenarios, to meet a wider range of user groups, conducive to the formation of a one-stop office mobile platform.
1. Entering the market late, relatively small space, fierce competition
The domestic market is dominated by Nail and Enterprise WeChat to occupy the majority of the market share, and the ban on the Flying Book applet, the market competition is fierce. At the same time the development in foreign countries may be limited due to political factors.
2. Business ecology is not perfect
1. Build a collaborative ecology
Flying Book from an internal product into an open enterprise office products, now the module of the workbench is a good way to open up to the outside world, it should be towards the idea of building an online office ecosystem, so that the software and hardware related to the online office service providers, are added to the ecosystem of the Flying Book.
2. Focus on segmentation and personalized needs
Currently office collaboration software, the overall function is actually not much difference. But the Chinese market is a huge number of small and medium-sized enterprises, and scattered in various industries, each industry's business processes are very different. You can focus on the needs of these companies in niche areas, such as education, medical and other industries with good market prospects.
*Because some of the features require an enterprise account in order to experience, and time reasons can not be in-depth experience, personal insights may not be deep enough to understand.
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Extended information:
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