Entrepreneurship is a hard road, can not just test opportunity and luck, but more experience. The following is what I have organized for you about the mother and baby care business preparation plan, give you as a reference, welcome to read!
Maternal and child care business preparation plan Part 1
1, a new company:
The proposed ?XXX? maternal and child care center is a ? People-oriented, service-oriented, scientific care? for the purpose; to? Let all the mothers more beautiful, let all the babies smarter, let so people more healthy? For the mission, the center provides consulting, centralized care, maternal physical recovery, nutritional diet, postpartum psychological guidance and prevention, as well as outgoing menstrual care for the majority of pregnant women and women in labor. The center will rely on advanced nursing concepts, advanced equipment, scientific nursing methods, and reasonable nutritional diets to provide quality and scientific services for mothers and babies.
2, excellent team:
The center's entrepreneurial team are all from XX Industrial University. Meanwhile, they are all student cadres with certain management experience and different specialties.
Entrepreneurial team
Organizational ability, leadership ability
PR ability, communicative ability
Planning ability, marketing ability
Coping ability
The center will also invite and appoint relevant professors from XX Industrial University and professors from relevant medical colleges and universities to serve as management and medical consultants.
3, professional services:
The center provides a full range of maternal and infant, targeted, specialized services, such as maternal and infant nutritional allocation, maternal and pregnant women's prenatal and postnatal consultation and diagnosis, postpartum physical recovery, postpartum daily care and other professional services. According to the different requirements of customers, there are centralized care and outbound care. The center will create a warm and comfortable nursing environment to give mothers, babies and their families a sense of home. Service is the life of the center, the quality of the soul of the center, the center's goal is to make every customer expect to come, satisfied and go.
4, a huge market:
China has a population of nearly 1.3 billion people, according to the birth rate of 1.38% at this stage can be derived from the annual birth of nearly 1.7 million babies, that is to say, each year, nearly 1.7 million women in China will be experiencing the life of this special experience. Assuming that each woman spends an average of 2,000 yuan during her menstruation period, China will spend 1.7 million * 2,000 = 34 billion yuan per year on the menstruation industry. However, the traditional menstruation is valued but not scientific, traditional menstruation due to maternal and nursing professional knowledge and experience is not enough, often resulting in maternal and infant in the menstruation period there are many unscientific places, for the mother's later life and the baby's development, growth and adversely affect.
XXX mother and child care center is to seize in this traditional shortcomings as an entry point, through the scientific care and parenting methods to win the majority of customers, for mothers and babies to provide professional, characteristics, quality services. At the same time, the new monthly child care center as a new industry, the market potential is very huge.
5, efficient management:
The center will be based on the different stages of development, the establishment of the appropriate organizational structure, so that the organization of the center tends to be strategic and dynamic. In the management process the center will be based on data and information, the implementation of network management, thus realizing the effective linkage of the center's various departments; make full use of network technology, the establishment of a complete chain of service information; the establishment of talent signboards and human resources evaluation system, to explore talent, tap the talent, and retain the talent. At the same time, the center will also establish a learning and motivational organization to cultivate employees' corporate values and sense of belonging.
6, market competition:
As a new industry different from the traditional monthly care, the center to face the competition strategy is? Based on the professional, perfect in the competition? The center relies on forward-looking ideas, quality services and reasonable prices, as well as unique and efficient marketing model and management model and other internal advantages to weaken the external threat, so as to adapt to the development requirements of the times, rapid growth, healthy development, leading the competition.
7, financial, risk analysis:
Center registered capital: 7.5 million. Equity 100%, debt 0%.
Source of funds: entrepreneurial team self-funded 2 million yuan, venture capital 5.5 million yuan.
Equity institutions are: 40% of the entrepreneurial team (of which 13% of the labor and technology shares), 60% of the venture capital
The center is an emerging industry, the opportunity is greater than the risk of large profit margins, but due to the rapid follow-up, there is a certain amount of potential risk. The center will optimize internal management, improve service quality, increase brand publicity to prevent market risk.
Maternal and child care business preparation plan Part 2
A project description
1, Overview
College students home management, as the name implies, is by the non-graduated or graduated college students to provide consumers with a variety of home services needed by the family. This is the ultimate goal, and the current historical conditions are certainly still served by the best employees selected from the general service staff. Distinguished from traditional housekeeping companies, the service targets are mainly expatriate families, celebrities, government officials, entrepreneurs, private business owners, executives and other high-end people.
2, the project background
(1) since the late 1990s, especially since the great expansion of colleges and universities in 1999, China's higher education has made great progress, the enrollment scale of colleges and universities has been expanding, and college students have gradually transformed from elite education to mass education. Along with the expansion of the scale of higher education, the employment of college graduates is becoming increasingly difficult, and the concept of employment under pressure is also changing.
(2) China's rapid economic development over the past 30 years of reform and opening up has given rise to a large number of affluent people, and the improvement in the quality of life has made it difficult for traditional low-quality domestic helpers to meet consumer demand.
(3) With the development of China's economy, more and more foreigners come to China to do business, work, study, travel, etc. According to statistics, in 2008, there were 50 million foreigners coming in and out of China, and the number of foreigners living in China for a long time has reached one million. At present, there are more than 100,000 foreigners living in Beijing for more than half a year, including personnel of foreign embassies and consulates in China, personnel of international organizations' representative offices in China, permanent staff of foreign news agencies, various types of foreign experts, personnel of foreign business associations and commercial institutions in Beijing, foreign students, in addition to the governments of various countries, the United Nations and its subordinate agencies, international organizations, multinational corporations that are temporarily invited to visit Beijing every year to participate in international conferences and exhibitions, and to take part in various kinds of international conferences and exhibitions, and to take part in various kinds of international events. In addition, there are also people from governments, the United Nations and its affiliated agencies, international organizations, multinational corporations who are temporarily invited to visit Beijing every year, to participate in international conferences and exhibitions, to take part in all kinds of sports competitions and cultural and artistic performances, and visiting journalists, as well as a continuous flow of tourists. With the further development of China's reform and opening up and foreign exchanges, there will be more and more foreigners coming to China for permanent residence and temporary visits. The income of foreign families is generally higher than the average domestic level, and the service requirements are also higher than the general domestic service requirements.
3, the project content
College students cover a full range of content, including ordinary cleaning, nannies, bellhops, etc., but also includes home care, private tutoring, private butler, foreign domestic helpers, private secretaries, private consultants, etc.; which includes foreign domestic helpers for various visas and other service behaviors. The selection of all service personnel to college students as a priority, and then selected step by step, and constantly replenish and grow the college student workforce, expanding the proportion of college student employees.
Second, the market
(a) market analysis
According to the survey of the Beijing domestic market, about 40% of the families need domestic services, and the survey of the services provided by college students, now and in the future, need (25%) and now do not need, the future need (38.4%) and the sum of 63.4%, which can be seen in the market capacity, the future is very broad.
(B) Service content
1, private housekeeper
not only has the basic housekeeping skills including clothing, food, housing, transportation and other aspects, but also to assist the employer in the management of household chores. For example, booking tickets, family financial and purchasing management, family banquets, accompanied by outings, customer reception, nutritional meals, problem solving, sending and receiving emails, document processing and so on.
2, foreign domestic service
A comprehensive grasp of the etiquette of the countries, understand the differences between Chinese and foreign habits, good language communication, to complete the daily cleaning and organizing work of the hotel, good at Chinese and Western cooking, systematic and skilled nursing, education and other service skills.
3, senior housekeeping services
For different family needs, to complete the standardized daily cleaning and ironing of clothing, with good knowledge of meal preparation and cooking skills; to provide infant feeding, early childhood education, the elderly and patients accompanied by a professional quality of diversified services.
4, mother and child care
Including sister-in-law services, childcare / baby-sitting services.
5, private tutoring
Cultural classes, language, art, computer, exams, abroad and other tutoring services.
6, private secretary
or private assistant, knowledgeable, socially experienced, sociable, mainly responsible for the employer's life assistant, data processing, business reception, scheduling, business negotiations and other content.
7, private consultant
Mainly psychological counseling, legal counseling, health care, investment consulting, skills consulting, education consulting and so on.
8, outreach services
mainly to help expatriate families to apply for visas and other services
9, babysitting, cleaning, elderly or patient care
10, other services
(C) customer segments
1, the main customers: high-end income people, including celebrities, entrepreneurs, successful people, executives and expatriate families, etc.
2, secondary customers: white-collar workers, professional managers, actors and agents, etc.
3, other: customers who are willing to accept the services provided by the company
Third, the promotion
1, the location
The first phase of the company's operation is mainly based on the current office to the emerging community concentration and the surrounding areas are still expanding, the purpose is to first base in the local area to accumulate a good reputation.
The first phase of the company's operation is to move the current office to a place where there is a concentration of new communities and the surrounding area is still expanding. With the expansion of the scale, we will set up direct windows in communities and apartments where the demand is relatively concentrated to receive all kinds of services, and at the same time, we will rent a better office building to serve as an administrative organization to unify and arrange the service staff. At the same time, continue to develop and improve the standards of various services, set up branches or franchises in other provinces and cities, shaping the brand to create the image of high-end housekeeping services.
2, method
A, the establishment of corporate website, publicize corporate image, and advertising in the corresponding platforms, including the network, plane coal body, radio, television cooperation.
B. Conduct direct marketing promotion in places where demand is concentrated, including direct marketing promotion, leaflets, organizing activities, cooperation with relevant organizations.
C. Get in touch with hospitals, properties, foreign chambers of commerce, women's associations, home economics associations, office buildings, and other institutions and organizations, and be assisted by them to promote.
D. Recommended by classmates, colleagues, friends and people they know each other
E. Each onboarding employee is also the company's informant, if you can be introduced to a neighbor around you can get a referral fee, guerrilla tactics.
F, other
Fourth, competitors
At present, Beijing, Shanghai, Guangzhou, Wuhan and other major cities have a few housekeeping companies began to get involved in this project, which has? The brand is more well-known, but due to the professional skills, it is not easy to find the best way to make a living. Brand is more well-known, but due to the high demand for professional skills, management difficulties, limited source of students and other factors, so far are in the initial stage, the competition is relatively weak, there is no good brand effect.
1, our advantages:
(1) the founder of the long-term foreign trade services industry, do things dedicated to details, good service consciousness and affinity, many years of entrepreneurship and management of the project's operating experience, the operation of the company's culture and philosophy.
(2) and local trade unions, labor institutions and other organizations have a good relationship, the source of employees is convenient and reliable
(3) with relevant institutions and organizations of human resources, including home management company owners, franchise owners, hospital doctors, etc.
(4) understanding of the importance of training and management, only a high standard of training, rigorous management of high-quality employees. Necessary conditions, training as a core competitiveness as important as the brand to cultivate
2, our disadvantages:
(1) lack of experience in the operation of the housekeeping company
(2) the lack of professional management personnel
In response to the above two points, we are ready to recruit professionals to join the very good can be equity transfer.
(3) weak relationship with colleges and universities
In this regard, we will strengthen the contact with the employment department of colleges and universities, as well as student organizations and other institutions
(4) lack of visibility
In this regard, we will start from the details, and work steadily and steadily, and gradually build up a reputation and expand visibility
V. Management
1, Pre-team formation:
1 trainer (maternal and child care): fully responsible for customer reception, promotion, training, etc.
Requirements: experienced, enthusiastic and generous, able to independently operate this business and develop various regulations, training and leadership skills.
A number of domestic service personnel:
2, the introduction of the team to add:
2 trainers: including foreign domestic class, housekeeper training (also do general business training)
1 front desk: responsible for customer reception, answering the phone, answering general questions, to assist in the office of all the work
Requirements: good English, voice, sweet, warm and generous, image of a decent Sweet, warm and generous voice, decent image
A number of domestic helpers:
3, the development of the team to add:
Manager 1: fully responsible for business promotion, foreign affairs liaison, business training, staff management, etc.
Requirements: love of the domestic industry, warm and generous, public relations, strong leadership ability
Improvement and establishment of the related Departmental system, mainly including the training department (including nursing, foreign domestic help, housekeeper, housekeeping, etc.), marketing department, college student clubs, commodity department, finance department.
4, the growth of the team to add
Planning Department: according to the company's development trend, research and planning the company's future development steps, brand promotion planning.
Human Resources Department:
5, maturity period:
promotion of joining, the establishment of subsidiaries and branches, and ultimately listed on the stock market
Six, the mode of operation
the use of training bases + humanized service management + expert consultant marketing + college clubs
1, training bases
(1) function: training trainees, old trainees re-education and cultural penetration as well as providing humanized services for employees.
(2) Training mode: intensive training in company culture and situational skills training, in a short period of time through the penetration of culture to change the trainee's view and understanding of housekeeping, to establish a correct view of the profession, to adjust the mindset to establish self-esteem, self-love and a sense of responsibility, and to enhance the quality of the profession. Scenario-based skills training: simulation base in the service family environment, through a large number of training to allow students to master the appropriate cleaning, health care, education, washing and scalding, cooking, nursing and other skills, as well as personal expertise in the digging and so on.
2, humanized service management
The training base is also a school for employees to grow and the harbor of the soul, engaged in domestic service employees mental stress is relatively large, and away from their families, the training base is not only a place to learn, but also a rest, the soul of the harbor. For all employees to provide life services and management, etc., to become employees in the field of home, the company did its best to make them live a happier life.
3, expert consultant marketing
Set up this position, one-stop service. Expert consultant mainly by the trainer to play, he (she) is not only responsible for the reception of customers, customers selected students, and is responsible for maintaining customer relations, good pre-sale, sale, after-sales service. Participate in the teaching work of the students, the first line of the requirements of the students, customer demand into teaching content, design training courses.
4, college students club
This is a specialized in college students and graduated college students to provide a variety of part-time work and some full-time work as well as the company's communication platform with college students. It actively establishes a good relationship with various universities and guarantees the provision of a diversified and perfect service system and a high degree of credibility. To ensure that college students of all specialties can participate to meet market demand.
VII. Financial needs and use:
1, start-up capital:
Rent: 12,000 yuan. Monthly rent, 3,000 yuan, a deposit of three.
Renovation: 15,000 yuan. Including office equipment, interior decoration, business equipment, etc.
Personnel salary: 2500
Working capital: 20000 yuan
2, after about 6 months of operation, there is a certain amount of cash flow to supplement the operating costs,
3, the growth period: you can consider the introduction of friends and family funds into the, to give 10% interest to expand the scale of the rapid, or Finished through the loan.
4, the rapid development period: can consider the promotion of the country's major cities, consider the introduction of VC
5, maturity: can consider listing
VIII, strategy
The standardization of services on the first after the establishment of Beijing districts, and then rapid promotion of franchising, such as the development of a certain level of regional acquisition that is 51% of the holdings in order to direct management. Let the franchisee become an investor. Then establish branches across the country, take the same strategy to complete the franchise, as well as acquisition. Continuously promote and maintain the brand strategy. Expand the image publicity, development into China's first brand.
After the completion of the company's branding strategy, it will gradually separate out some wholly-owned sub-agencies, to undertake the development of special, in order to do fine and strong. At the same time, it is conducive to risk avoidance.
Nine, business model
All staff to implement staff management, customers to take membership. Certain services and then recruit staff to implement paid training, qualified hiring, the administrative work of the staff on a trial basis for three months. The outstanding performance of the management cadres appropriate to give shares. To consumers to implement management fees, service fees, membership fees, staff wages and other income system, according to the specific service programs using different charging mode. Each family service worker is a mobile organization that can collect information about the surrounding neighbors, and there are referral rewards for the successful ones. In addition and the local trade unions, schools, women's federations, employment agencies and other organizations jointly run schools, paid training.
X. Risk
In the early stages of the company's development, based on the special nature of the home management company, all aspects of the company will face risks. To this end, we will do a good job of strict theoretical analysis and practical preparation for the operation. If problems are encountered should try to minimize the risk to an optimized degree.
Remarks:
XI, the development of my relationship with HP
The first time I heard of HP was in the first half of 03, I first came out to do things alone, with a boss in the industry. The conditions of cooperation is that he provides office equipment and space, what are all ready, just missing a printer, how to do, he did not have extra available. Is worried at the time, he was embarrassed to speak up, said there is a printer with 5, 6 years, with the expansion of the company's scale had to be eliminated, but never out of order. Asked my opinion, I think there is no way out, temporarily take out a few days to use it. Holding the dusty printer from the garbage, I really regret to agree to him. Wipe clean after connecting to the computer, load the software, try the effect, surprisingly, playing fast and clear. In this way, this printer and accompanied me to stay for 2 years, never out of any failure. Later, a relative to use, just as the project changes, I want to change a photo can play, I gave him that printer, re-purchase a HP, there was a period of time, the printer due to my operation of the reasons for a little trouble, call HP customers to ask, perfect and diverse service, warm and serious service attitude moved me, so that I am more in love with HP. Then I bought a HP notebook, and also recommended two friends to buy a HP notebook. A few days ago from the newspaper to see HP in doing the technology to light up the future ? The whole help? entrepreneurial dreams? public welfare activities are very touched. I decided to write this article to ask for HP's help to realize my dream.
Currently, we need to have a new HP system that will allow us to use the same technology as we have been using in the past. The program is a great way to get your business off the ground.
1, home management software, the management of the service process through information technology solutions to achieve automated management, to improve efficiency, cost savings, modern management purposes.
2, remote interview system, so that consumers do not have to leave home to achieve the purpose of selecting the best candidates to improve the competitiveness of the company.
3, college club management system. For the college club to be created, I am going to set up an automated management system, through the school, major, enrollment time, specialties, interests and other aspects of the establishment of a perfect system, to facilitate the students and the company as well as the interaction between students and students management and communication.
Mother and Child Care Business Preparation Plan Part 3
I. Project Name:
Project Unit:
Project Leader:
Description:This business plan is a trade secret, ownership belongs to the ***** company, the content and information involved is limited to investors who have signed the investment (cooperation) letter of intent to use the receipt of this plan, the recipient should be immediately confirmed, and to comply with the following agreements:
1. Without the written permission of **** company, the recipient shall not copy, divulge or distribute the contents of this plan.
2. If the recipient does not intend to invest or cooperate in the project described in this program, he/she should return this program in its entirety as soon as possible.
III. Table of Contents:1. Summary of the program.2. Introduction to the company.3. Introduction to products/services.4. Entrepreneurial team.5. Market forecast.
6. Manufacturing plan.7. Marketing strategy.8. Financial planning.9. Risk assessment.10. Development objectives.
II. Introduction to the enterprise:
1. Purpose of the enterprise:
2. The basic situation of the enterprise:
A. a. Name of the enterprise; b. Founding time; c. Registered location; d. Place of business; e. Legal form of the enterprise: limited liability company; f. Legal representative of the company; g. Registered capital; h. Major shareholders: i. Proportion of shares. ii.
B. a. Plans for the future development of the enterprise:
b. Direction of development and development strategy of the enterprise
3. Stages of development of the enterprise: the introduction explains the development of the enterprise in different periods, A. start-up period, the early stage of development, the stable development period, the expansion of the period of the situation. B. Possible merger of the enterprise, enterprise reorganization, the market share of the enterprise's products.
III. Introduction to products/services
1. Overview of products/services: product/service concepts, properties, characteristics, uses, and their advancement, innovation and uniqueness.
2. Competitiveness and market prospects of the product / service: the advantages and disadvantages of the enterprise's products / services compared with similar products / services, the possibility of consumers to choose to use the product / service and the reasons for this product / service, the size of the market space for such products and services.
3. Product / service development / provision process: the enterprise's R & D results and results of the advanced nature; whether through the qualified institutions to identify; whether to obtain the relevant departments or organizations of the award; whether to participate in the development of product industry standards, quality inspection standards; whether to use what way to improve product quality and performance; whether the enterprise plans to develop new products
4. Product costs Analysis: product development costs, equipment acquisition costs, developer salary costs, the actual cost of each product
5. Product brands and patents: the enterprise to protect their products to take what protection measures; products have what patents, licenses or patents with the manufacturers of the manufacturers have signed what agreements.
IV. Entrepreneurial team:
1. Introduce the basic situation of the entrepreneurial team
2. Introduce the entrepreneurial team members, especially the core members of the entrepreneurial strengths and relevant education, work background and the main investors and the above people's shareholding.
3. The company's organization chart, the functions and responsibilities of each department, the head of each department and the main members, the company's compensation system, the list of shareholders of the company (subscription, ratio, privileges), the company's board of directors, the directors of the background information
5. Market forecast:
1. Forecast of demand: Is there a demand for the product? Will the level of demand bring the desired benefits to the enterprise? How large is the market? Demand for the development of future trends and how the state? What factors affect the market demand?
2. Analysis of market competition: who are the main competitors in the market? Whether there is a favorable market space for the development of enterprise products? What is the expected market share of the enterprise? Entering the market will cause what kind of reaction to the competition? What is the impact of these reactions on the development of the enterprise?
3. Detailed and accurate information on target customers and target markets
VI. Manufacturing plan:
1. Product manufacturing methods: explain the enterprise is to set up their own factories (self-built factories, buy plants, rented factories, the total area of the plant and production area, the location of the plant transportation, communication conditions) or through the commissioning of processing or other parties to produce products.
2. production equipment: the use of what equipment, equipment, specialized or general, how advanced the equipment, how much value, the maximum production capacity of how much, whether to meet the needs of the enterprise product sales, with the expansion of the scale of production, whether the need to increase or update the equipment, equipment to increase the number and update the status of how to do a good job in the training of operating skills of the staff
3. the product of the process and quality: A. The purchase of plant buildings, rental plants, total plant area and production area, plant transportation, communication conditions) or through commissioned processing or other parties. Quality: A. Product manufacturing process, the use of what kind of technology, how the process, the process of quality control plans and indicators of the plan. B. The main raw materials, equipment components, key spare parts and other production necessities such as the stability of the supply channel, reliability, quality, how. C. Normal production conditions, the product's rate of authenticity, the rate of defective products can be controlled in the scope of how to ensure that the new product into the scale of production stability and reliability of the production. Production of new products into the scale of stability and reliability.
VII. Marketing Strategy:
1. Understanding the product/service market and sales methods and competitive conditions
2. Explaining the choice of marketing organizations and marketing channels
3. The formation, composition and management of the marketing team
4. Strategies for establishing a stable sales network
5. Developing promotional programs and advertising strategies.
6. Price decisions and strategies
VIII. Financial planning:
1. Business plan conditions assumptions (financial planning is inseparable from the production plan, human resources plan, marketing plan)
2. Cash flow statement, balance sheet, profit and loss statement
3. How much product is issued in each period? When did the product line expansion begin? What is the production cost per product? What is the pricing for each product? What distribution channels will be used and what are the expected costs and profits? What types of people will be employed? When will hiring begin and what is the budget for wages?
4. Cash flow analysis, sources and uses of funds
IX. Risk Assessment:
1. Policy Risk: The adjustment and change of national policies lead to product development and industrial pattern changes may bring policy risk to the enterprise.
2. Unforeseen risks: some unforeseen events (wars, unrest, natural and man-made disasters, large-scale epidemics of disease) may also lead to business operations, the development of risk.
3. Market risk: changes in the international and domestic market environment, the intensification of competition in the industry and other changes in the market environment will also bring business, development risks.
4. Business management risk: business projects in the operation process due to poor decision-making, development project failure, customer cooperation projects aborted, work management errors, work operating costs increase.
5. Financial risk: the business process of investment funds are not in place, capital turnover difficulties, financial management loopholes and into the "triangular debt" predicament, will make the development of enterprises difficult.
Ten. Development goals:
1. Enterprise development is divided into several stages, what is the focus of each stage?
2. What is the short, medium and long-term development plan?