Medical industry, due to the search engine official adjustment frequency is relatively high, the first consideration is bidding, the same bidding relative cost is relatively high, but bring the customer is also objective. Of course, the key to bidding is the keywords and ideas, generally the first thing you will choose to do Baidu promotion.
In addition to bidding, the most commonly used promotional methods are brand promotion, SEO, news source, three-way cooperation, self media and so on.
With the help of a third-party platform:
The third-party platform often do: news sources, forums, posting, library, etc.
The need to do the content of the hospital's reputation, plastic surgery technology, the hospital experts
Specific implementation methods: you can be a third-party tone to the introduction of the hospital's relevant content to enhance the trust of the visitors to the hospital.
Self-media platforms
Commonly used self-media platforms: WeChat, microblogging, blogs, Sohu self-media, etc., each of which is very substantial if utilized properly
Video promotion
The video platforms to be done: Youku, Cool 6, Sina, Popcorn
The content to be done: plastic surgery specialists, the hospital's brand word
Specific implementation methods: according to the plan, upload videos every day, by setting keywords, good ranking.
How to promote the software and increase the number of software downloads?
Shelf major application stores
Major application stores are the main position of the user to download the App, mainly divided into three categories:
Mobile phone comes with the application store: such as Apple, Huawei, Xiaomi, OPPO and other well-known cell phone manufacturers, have their own application store, the store comes with the experience of both the page, or the APP recommendation mechanism, is the industry's leading, can be used to promote the software. These stores are the leading ones in the industry and can be used as the main promotion channel.
Third-party application store: such as application treasure, pea pods, Baidu mobile assistant, 360 mobile assistant, etc., these third-party stores in the market share is more popular, can be used as an auxiliary channel for APP promotion and customer acquisition, but like the application treasure of such a large third-party application store can be used as the main push channel.
The major download stations: such as green download station, sunshine download station, etc., can be used as a general channel for APP promotion and customer acquisition, only need to be able to search for the user in the download station can be, because of the user access to these sites itself is relatively low.
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