Implementing the Rural Revitalization Strategy
The report of the 19th National Congress of the Communist Party of China clearly stated that "implementing the rural revitalization strategy" is an important measure to implement the new development concept and build a modern economic system. We must adhere to the priority development of agriculture and rural areas, and in accordance with the general requirements of prosperous industries, livable ecology, civilized rural customs, effective governance, and affluent life, establish institutional mechanisms and policy systems for the integrated development of industry and cities, and accelerate the modernization of agriculture and rural areas. The construction of Dongfang Meigu Town fits well with the “rural revitalization strategy”.
The beauty and health industry of "Oriental Beauty Valley" is the top priority for the current industrial development of Fengxian District. Fengxian has been recognized as the "Cosmetics Capital of China" by the China Light Industry Council. The municipal government recently issued a document to use Fengxian's "Oriental Beauty Valley" as the core hosting area for Shanghai's comprehensive health industry. Therefore, the construction of the Dongfang Meigu Town's pilot start-up area has become particularly urgent.
“Tight time and heavy tasks” are the difficulties facing the project relocation team. This relocation project is located in the Jinhui Industrial Park in Section 104. It involves a total of 17 manufacturing companies and covers a total area of ??97 acres. You can imagine how difficult it is to relocate in a short period of time. However, the project relocation team rose to the challenge. Under the policy guidance of the town party committee and government, and under the leadership and coordination of the town planning department, it basically completed the signing of the enterprise relocation agreement in only 8 days after the signing ceremony was officially launched, creating a The “acceleration of financial exchange” in the relocation of non-residents. In a narrow sense, "Oriental Beauty Valley" is not a park in a physical concept, but a "three-dimensional three-dimensional structure" with the entire Fengxian District as the carrier and the three coordinate systems of the product axis, industry axis related to the concept of "beauty and health". industrial system”. On the product axis coordinates, it includes R&D, production, packaging; on the coordinates, it consists of supporting functions including raw material procurement, ODM design, OEM production, inspection and testing, marketing planning, brand promotion and other supporting functions; on the industry axis coordinates, through the product Display, user experience, beauty care, medicine and health care, trade circulation, application expansion and value chain extension are realized in the form of "product +", forming a multi-level three-dimensional system.
In a broad sense, "Oriental Beauty Valley" integrates headquarters economy, cultural creativity, tourism and leisure, e-commerce, sports, finance, fashion industry, luxury goods, etc. through the concept and method of "cross-border to no-border" Cross-border industry integration has formed a "beauty and health industry alliance" with the beauty and health industry as the core and a variety of industries that are successful. It is an "urban industrial ecosystem" that is realized through full regional coverage, full functional integration, full industry supporting facilities, and all elements.