The government work report of 2021 clearly puts forward to accelerate the development of digitalization, create new advantages in digital economy, synergistically promote the digital industrialization and digital transformation of industries, accelerate the pace of construction of digital society, improve the level of construction of digital government, and create a good digital ecosystem.......
In the post-epidemic era, digital transformation arrow on the string, in the wave of digitalization set off, the relevant government departments and some enterprises are exploring the road of transformation.
In this process, the first thing to think about is, what is digital transformation? Why digital transformation? How to carry out digital transformation?
01
What is digital transformation?
Digital transformation is the use of digital technology (such as big data, cloud computing, artificial intelligence, etc.) to promote enterprise organizations to transform business models, organizational structure, corporate culture and other change measures, such as the derivation of the concept of smart manufacturing, smart city.
Digital transformation is relatively grounded in the concept of data management, the latter is the enterprise finance, sales, marketing, and other business data analysis to assist the management of the benefits, such as the implementation of many companies are now ERP systems, financial systems, human resources systems, customer relationship management (CRM) systems.
These information technology projects to the enterprise's organizational structure, business processes, operating models, etc. through the form of software systems solidified down, enterprise-related employees, materials, equipment, capital and other elements around the solidified software system operation.
However, these elements in the daily operation of the enterprise in the actual operation of the process is how, the enterprise is not very clear, the enterprise does not have a system can be captured in real time and visualization of the daily operation of the enterprise panorama, such as customers to buy the enterprise's products and services after the use of the situation, the changes in the market situation, the operation of the factory line, the operation of the supply chain, and so on.
If you need this data, you will need to use human resources to compile various reports, which is time-consuming and does not necessarily guarantee the accuracy of the data.
Digital transformation is about collecting data on daily operations, including data on customers' use of products and services, market changes, industry trends, etc., to form a panoramic view of daily operations, which can be reflected in the improvement of product R&D, service process improvement, precision marketing, sales model upgrading, and inventory optimization.
02
Why digital transformation?
From the above, it can be seen that the goal of digital transformation is to redefine the business, not just from offline to online as done in the process of informatization; and that the purpose of implementing digitalization is not just to reduce costs and increase efficiency, but to redefine the business of the enterprise with the help of automation and intelligence in response to changes in the environment and infrastructure.
Today, the consumer landscape is changing dramatically. Whether it's for basic necessities or higher-level needs, people are looking for something better, and that demand is still expanding.
The Internet has rapidly spread this "pickiness" to everyone, and people want products and services that are well-designed, high-performing, low-priced, accessible, and suitable for them, and not the best, but better.
Against this backdrop, it is no longer possible for a company to achieve long-term success with a poor product, and there are many examples of this, most notably in the camera and cell phone industries, where a giant company can collapse within a few years.
At the same time, with the rapid development of 5G, AI, IoT, robotics, new energy and other basic technologies, many industry products and services need to be redefined, and the business model will undergo huge changes.
Typically, as in the manufacturing sector, with the increasing popularity of technologies such as sensors, industrial software, intelligent robots, industrial Internet and industrial cloud, the production process is more intelligent, and the ability of producers to meet personalized needs is further enhanced.
At the same time, with the emergence of a large number of new technologies and new products, the traditional manufacturer-centered business model (e.g., automotive 4S stores) will gradually be replaced by a new consumer-centered business model (e.g., Apple stores and Tesla experience stores).
In addition, in the automotive industry, automotive + Internet, new car-making forces, electric vehicles, intelligent Internet, driverless, and other forces of change, after again and again impacting the nerves of the traditional automotive industry, is turning into a piece of the ground products;
In the healthcare industry, telemedicine, intelligent imaging, medical robots, and pathology-assisted diagnostics in the outbreak of the most intense moments of the epidemic, artificial intelligence medical equipment, medical equipment and medical equipment, artificial intelligence, medical equipment and medical equipment.
In the medical industry, remote medical care, intelligent imaging, medical robots, and pathology-assisted diagnosis shone in the epidemic, and in the most tense moments of the epidemic, AI medical equipment and medical personnel **** the same fight on the front line;
The unmanned development of the logistics industry, from automation to intelligence; the education industry applies AI to the classroom, using AI + 5G technology, online education strives to achieve the "1,000 thousand faces" to achieve the tailored to the needs of the students; and financial Digitalization presents a booming development trend, digital RMB access to Alipay ......
In short, when digital transformation has become a general trend, digital transformation will become one of the levers of the industry reshuffle, the future of the enterprise's ability to digital transformation and the extent of the implementation of the important to determine the survival and development of the business
03
Digital Transformation Roadmap
If arranged by timeline, the digital transformation roadmap is as follows:
Firstly, establish a digital transformation vision and fulfill the digital transformation route based on application scenarios. basis to fulfill the digital transformation route.
Enterprises comprehensively analyze the characteristics of the industry they are in and the space for future development, establish a digital transformation vision and goals, and based on the goals of the different stages of the digital platform, focus on classified and phased application scenarios, establish a baseline for near-, medium-, and long-term development, and formulate a digital transformation roadmap.
Second, build a new generation of digital native platforms centered on cloud and intelligence.
The new-generation digital native platform is a collection of multi-layered capabilities that includes laaS, PaaS, SaaS, and the more concrete BaaS and DaaS, with cloud thinking and intelligent capabilities across all layers. The powerful capability platform built on the idea of the center stage can provide sustainable application development and carrying capacity for current and future enterprise transformation.
For enterprises in transformation, they should choose a reliable enterprise application service provider, combine the cloud with the digital native platform built with cloud thinking, take data as the main line through the whole situation, and provide an open, ****entitled, and reliable application development and hosting environment for the whole industry chain and enterprise ecosystem.
The digital platform is the core of the enterprise's digital capacity building, and its construction is not a quick fix, requiring a certain foundation in business cloud, data connectivity, and converged applications.
Third, organizational transformation. If there is a good vision and a good platform, but the organizational structure remains unchanged, it is also difficult to provide support for digital transformation.
As the key to leadership transformation, which is at the heart of digital transformation, companies are transforming their organizational structures at the right time to adapt to the development requirements of the new era.
The global digital transformation organizational structure according to the progressive process is divided into four categories, in order of chimney type, central coordination, digital hub type, global type.
At present, China's enterprises account for most of the first and second categories, and fewer of the third and fourth categories.
Fourth, set up a separate digital business unit and build new KPIs.
In the process of digital transformation implementation, the underlying architecture support is very important, and after having an organizational structure, the digital transformation should also have KPI support. In addition to sales, profits, costs and other indicators, but also includes several of the most critical points, such as the innovation rate of products and services, customer net recommendation value, information and data revenue share.