About? Internet+? article:? Internet+? With the Internet
Anything that can change the habits of human life will bring enough progress, fire is so, the four great inventions is so, the steam engine is so, electricity is so, the Internet is even more so. If the former ones let human beings go from primitive form to modern civilization, the Internet is bringing modern human beings into the vast and boundless high-tech civilization. The Internet is being integrated into thousands of households at high speed, when people do a dish or a little bit of a small disease have to go online to check the time, indicating that the Internet has become a habit of influencing the lives of the masses.
The ubiquity of the Internet means that there is a big enough business opportunity to change people's habits, and the next step is to create a variety of business models to create a variety of Internet-based companies. Some are offline models moved to the online transformation model, there is also a pure Internet model, but there is no doubt that these companies are using the Internet to realize their company's operations and profitability. If you take a closer look, you will find that all Internet companies are epitomized by the business model of traditional enterprises, and all of them are a kind of ? Internet + traditional industry? The first step is to make sure that you have the right tools for the job, and that you have the right tools for the job.
For example, Internet+News forms portals, Internet+Banking generates Alipay and Balance, Internet+Life service creates 58 Tongcheng and Catch.com, and Internet+Medicine emerges as mobile healthcare. There are many more industries that are not listed here, and these examples are enough to show that? Internet +? has been the norm of the entire Internet industry, this norm in the rise of mobile Internet has become clearer, nail O2O, hair O2O and housekeeping O2O and a large wave of traditional handicrafts by virtue of WeChat and the APP of the growth of their own,? Internet+? Become the remarkable label of these entrepreneurial companies.
About? Internet+? article:? Internet+? The ultimate + is still people
The Internet of Things is superficially the interconnection of everything, in fact, it is the amalgamation of big data, the Internet, smart hardware, wearable, smart manufacturing. Intelligent hardware can solve what? A simple example, Beijing's household electric meter basically realize intelligent, not use the electricity bill through the network charging fee, not ten minutes to complete and display to the meter, without leaving home to complete the charging. Seems like a very small progress, but changed the habit of paying the electricity bill for decades.
The problem is that large and medium-sized cities have been realized, three or four cities have not been realized or just started, until the county and township areas to realize the home smart meter, which is a very large market, just the equipment, construction, maintenance, service, these can create thousands of jobs and hundreds of millions of dollars in wealth. This is only a small point of the electricity market, not to mention the power industry, other industries can be similar. But in the middle of this, if there is no Internet can not realize the simple charging, this is a typical application of the Internet + electric power company case study.
That is to say, Internet + is not just transforming traditional industries so simple, mainly because it has been closely related to the public life, only the previous performance is invisible.
For example, the smart meter is the state has been promoting? The smart city is a product of the smart meter program, which can also be categorized as a smart city. The product of the program can also be attributed to the category of smart home appliances, the general public is generally not clear, and do not need to figure out, as long as you can conveniently enjoy the Internet + power system to bring the smart meter can be. This example can be seen as Internet + power companies, but also can be seen as ? Internet + industry? and even more so, Internet+City. Internet + city? And no matter what the Internet +, the ultimate Internet + or people, is to the Internet + all areas of service people human as the ultimate goal.
About? Internet +? The article: Internet + people, + things, + things things
Yang Yuanqing on the 2015 Leadership Summit summarized the three stages of Internet application, namely, the Internet for all, the Internet of things and the Internet of business. Internet for everyone, Internet for everything and Internet for everything. This summary is very graphic, but the latter two lack human attributes in it. Without the dominance of human beings, the future Internet will be equally worthless, because the Internet itself is to serve human beings, even if it reaches the stage of? Robots everywhere, human brains are embedded chips, life expectancy can reach 1000 years? centuries from now. In the future, everything will be interconnected, the connection between things and things and then intelligent, still can not be separated from the human design, the use of the human brain will continue to enhance the field of human beings will always be the Internet derived from a variety of forms of dominant.
That's a bit of a long way to go for ?
The Internet+? In terms of the human point of view, the Internet+? Internet+? What to add? First of all, it's not a good idea to add the Internet + people. Internet + people? to change human habits and provide better life services; secondly, ? Internet + things? , allowing people to control everything through the Internet, even the growth process of plants and animals. As for? Internet+? of the Internet+, people can control everything through the Internet, even the growth process of plants and animals. Things+Things?
What I've said today is a bit too abstract and futuristic. But? The Internet+ is a new way for us to communicate with each other. After the real implementation, the ultimate realization is to change the living environment. And in the process of change, a variety of business models, new production equipment, as well as new occupations also allows people to constantly upgrade.
All kinds of industries, no matter what way to realize?
All kinds of industries, regardless of the way to realize the Internet+? s transformation and upgrading, and ultimately, people are like using smart meters to charge as a solution to the problems of various industries, ? Internet+? that is, value for money.
About? Internet+? The article: The Future of the Internet+? The top 10 trends of the Internet+?
Every society and stage of business has a norm and a trend, and the Internet+? Internet+? The norm before the proposed is the background of millions of enterprises need to transform and upgrade, the latter trend is a large number of? Internet +? The latter trend is the outbreak of a large number of "Internet+" models and the traditional enterprises' "breakthrough and establishment". The first is to make the most out of the situation, and the second is to make the most out of the situation.
Trend 1: Government to promote? Internet+? implementation
? Internet+? is nationwide, governments around the world will put forward the construction of the main program, and then bidding or outsourcing to be able to help enterprises to do the transformation of service-oriented enterprises to specific implementation. In the future long-term ? Internet+? implementation process, the government will play the role of leader and facilitator.
One is to find those in line with the policy and do a good job of enterprises and set up as a benchmark, to play an exemplary leading role; the second is to tap those who have the potential to develop in the future to become? Internet +? type of enterprises; third, combined with the actual situation of each place, the establishment of newer and more grounded? Internet+. industrial parks and incubators, integrating local resources to create a number of enterprises with Internet thinking; fourth, the introduction of the Internet +? The fourth is to introduce the Internet+ technology, including regularly inviting relevant people to give lectures on the Internet+ technology. technology, including regularly inviting relevant personnel for local enterprises to train Internet general knowledge, as well as on-the-job staff retraining, etc.; Fifth, the resource docking, and the major Internet companies to establish a long-term relationship of information, help, talent exchange, etc., in the exchange of Internet companies and traditional enterprises to communicate with each other, to facilitate further cooperation.
Trend two: ? Internet +? The rise of service providers
The next will appear a large number of third-party service enterprises between the government and enterprises, these enterprises may be Internet-based enterprises, but do not rule out the possibility that some of the traditional enterprises will also become? Internet+? service providers. In fact, from the service point of view, traditional enterprises transformed into ? Internet+? service provider is also a kind of transformation. This is a role similar to the intermediary, they themselves will not be engaged in the production, manufacturing and operation of the Internet + traditional enterprises, but they will help online and offline collaboration between the two sides, the profitability of the two sides docking the success of the service fees and a variety of value-added service fees.
These value-added services may be training, recruitment, resource finding, program design, equipment introduction, workshop renovation and so on. The initial ? Internet+? service provider is a monolithic business, the later will develop into a composite, do not rule out the later will develop into a pure Internet model of the platform-type enterprises. Third-party services involved in the field of big data, cloud systems, e-commerce platforms, O2O service providers, CRM and other software service providers, intelligent equipment vendors, robotics, 3D printing, etc..
Trend 3: The first popular career is ? Internet+? Technology
? Transformation dividend? The first popular career in the period will be ? Internet+? technology. Due to the needs of the society and the industry, there will be a large number of professional and technical practitioners. This occupational group consists of established technicians and operators, as well as many more who have been trained for the job. The group of professionals who are engaged in the Internet+? service providers requires each one to have an overall planning mindset, and they are able to work according to the ? Internet+ overall solution? Then there is a specific area of specialization, such as operations and technology, which can be matched to offline traditional enterprises through continuous downward extension. Even? Internet+? service providers should have several service representatives for each enterprise, staff? The staff will be based in the company's offices. or? staffed by a representative of the company. that provide one-on-one service to businesses.
Trend four:? Internet+? The rise of vocational training
In? Internet+? This round of boom, for the Internet + vocational education will rise, can be specifically subdivided into the specific work of each job. In fact, these trainings are still the positions of Internet companies, traditional companies want to change the corporate structure, the need to be equipped with more specialized skills workers. Internet +? Vocational training for two groups, one is the training of traditional enterprises in the workforce, and the second is the training of people who want to engage in the industry.
Trend 5: platform (eco)-type e-commerce again sought after
In terms of e-commerce, platform-type e-commerce and ecological e-commerce will be widely concerned about, including large platforms and local platforms, whether it's Taobao, Jingdong or a small mall in a certain place, there will be more traditional enterprises to approach them. Even these platforms will specialize in the establishment of independent? Internet+? service company, deep into the enterprise. For traditional enterprises, in the initial transformation of the practice, more enterprises will choose to join a platform or ecology. One can accumulate part of the resources from the platform or ecological and learn its mode of operation, and the other can avoid the failure of the operation of the self-built platform. The company's platforms and ecosystems also allow it to better recognize its own resource advantages and shortcomings, and to understand the overall industry chain layout through cooperation with other businesses.
This is conducive to traditional enterprises to find a breakthrough point in the transition, the future to point instead of face, the enterprise itself may develop into an ecological. Of course, the platform or ecology is not only online, offline resource integration to a certain extent, can also give rise to a platform. After the emergence of more platforms or ecosystems, it will be possible to develop a platform or ecosystem in the future. Internet+? To do just ecological and platform connection, more conducive to the overall upgrading of the industry.
Trend 6: supply chain platform is more important
Supply chain platform will become the top priority, specializing in the design and research of the supply chain business will become a traditional business model of the new business model of the main structure of the part of the service provider, which is every acceptance of the ? Internet+? This is what every enterprise that accepts "Internet+" should follow. The fundamental transformation of enterprises and industries is the Internetization of the supply chain, as well as the optimization and upgrading of the supply chain. For a traditional enterprise, the personnel structure can become as flat as a traditional enterprise, technical personnel can also be allotted, the assessment system can also follow the example of Internet companies, but the bottom of the supply chain transformation is a very difficult problem.
The supply chain involves logistics, cash flow and other important factors to maintain the operation of the enterprise, many traditional enterprises in the present view is simply unable to transform. The traditional supply chain model is relatively inefficient, and traditional enterprises will definitely be dragged down by it after Internetization. Therefore, it is important for the traditional supply chain to be transformed into the traditional supply chain. Internet +? requires a portion of professionals specializing in supply chain design and transformation to come forward for the majority of enterprises in need of transformation and upgrading services.
Trend 7: O2O will become? Internet+? Enterprises preferred
O2O will be greatly valued, O2O has become the current business are exploring the topic, just O2O is not a business model, just a form, the majority of traditional enterprises can borrow this way to further transform the original business model. At the same time, as a connection between online and offline new business forms, will become the majority of traditional enterprises preferred, O2O-related information companies and research units will be emphasized and popular.
As a business form that specializes in connecting online and offline, many traditional enterprises, especially the handicraft industry, have already found a mode suitable for business development, which is exactly the same as the "Internet+" mode. Internet +? mode need to learn from. A large number of cases of O2O enterprises can provide experience for traditional enterprises to turn to, and can also provide ideas for Internet enterprises to integrate traditional enterprises. Next, O2O will be a compulsory course for each traditional enterprise, but also online enterprises must study the subject.
Trend 8: entrepreneurial ecology and incubator deep plowing? Internet+?
At present, there are more than 1200 incubators in the country, and 2015 will be the first year of incubator integration. At the same time, the incubator in the next development, will be the main push? Internet+? Internet +? The new mode of traditional enterprises will be emphasized by incubators as much as high-tech industries. Internet+? was launched as a policy for another reason, because the current comprehensive entrepreneurship is the era, most of the entrepreneurial projects are more or less related to the mobile Internet. Intelligent hardware, online education, O2O and other areas of entrepreneurial projects of the hot, indirectly promote the rise of new materials, sensors, integrated circuits, software services and other industries, these areas also appeared enough entrepreneurial projects.
Currently, entrepreneurial projects around the Internet has formed an ecosystem, the relevance of entrepreneurial projects is a vein, this vein can be sorted out with the integration of the whole industry chain of certain industries; Internet of Things is another vein, this line connects the intelligent hardware, wearable, biomedical and other fields. The entire entrepreneurial ecology is centered around the mobile Internet, and the government has taken the lead in launching the ? Internet+? policy, it is to promote more Internet entrepreneurial projects.
Trend nine: accelerate the mergers and acquisitions of traditional enterprises
Internet companies to invest in shareholdings of traditional enterprises has been commonplace, in fact, traditional enterprises to invest in or acquire the case of Internet companies are not few. In the past the transformation of traditional enterprises, shares and mergers and acquisitions is the simplest and fastest way to traditional enterprises Internet. This is more direct and effective than the traditional enterprises to dig high-paying e-commerce operation team or the introduction of high-tech talents.
Don't look at how many billions of dollars worth of Internet companies, market capitalization of more than $50 billion of Internet companies are only so many, offline capital is much more than online. A large amount of private capital accumulated for a long time, in the past, these capital are invested in traditional industries such as banking, energy, etc. In recent years, with the depression and recession of the real industry, these companies holding a lot of capital began to focus on the Internet, many funds focusing on Internet investment in the figure of traditional enterprises. Offline capital into the line, conducive to the optimization and redistribution of private capital,? Money for money? The investment model has now gone morbid, with P2P and other cleverly named people into the illegal fund-raising is still growing day by day, if this part of the money can be turned into entrepreneurial projects, will be better to promote the overall transformation of society.
Trend 10: Promote the rapid landing of some Internet companies
? Internet +? Although more of the integration of the Internet and traditional enterprises, in fact, many Internet companies are also seeking to cut into the traditional market, these companies also need to transform. The most distinctive example is the current tens of thousands of cell phone applications, these APP dismembered the PC Internet market, a short period of time to accumulate more than ten million or even hundreds of millions of users, but the lack of a better business model, simply put, can not find a way to earn money to come. There may be a lot of users and a high level of activity, but they just can't realize the cash directly, or the spending power of the users is too poor. Basically, each APP is a representative of a certain industry or its niche, and these businesses have a tendency to land offline when they can't solve the problem of profitability online.
If the past is the Internet business initiative to find traditional enterprises, talk about the conditions and other aspects will be very passive, ? Internet+? will allow traditional enterprises to take the initiative to find Internet businesses. For example, in? Haze control? This issue, the serious pollution of the manufacturing industry as well as the traditional testing equipment business Ken may find the Internet business to provide overall solutions and product cooperation programs. Internet+? Policies can contribute to the past these businesses can not do or dare not think of things, which is also considered a trend in the future.
In this article, we discuss the impact of the Internet on the business environment.
In this article, we discuss the "Internet+? The future trends explored in this article are basically those of policy, industry connectivity, entrepreneurship and capital, and they are also relatively macro. There may be more trends in each industry and segment, but they are generally inseparable from the general environment of society and industry. In fact, no matter which industry you are in, in addition to these trends, you need to combine them with your own industry, and you may be able to have a better prediction of the future development of your business.