In the past, wearable devices were mostly used in the sports and medical fields. With the advancement of technology and the soundness of the network environment, the acceptance of new technology products by consumers has increased, and the diversification, affordability, and popularization of wearable devices have been rapidly increasing in recent years, with smartwatches and bracelets accounting for about 80% of the overall wearable device market, and therefore the concept of wearable devices is also mostly derived from this concept for the general consumers.
The advent of the aging society, many manufacturers have begun to bet on the development of products and services for the elderly silver-haired people, in terms of wearable devices, such as health bracelets (wristbands) is a reaction to the modern people for the health awareness of the importance of the important indicators of the attack on the business opportunities of the elderly from the cross-strait survey of the middle-aged and senior can be found in the results of the senior community for the use of technology products to gradually eliminate the obstacles to the use of the group for the group of For this group of aging consumers with huge business opportunities, the functional requirements, user interfaces, and usage scenarios they need are all information that industry players need to clarify and master when developing new products.
Smart watch (ring) function demand is becoming more obvious
With the fermentation of national crazy marathon, food safety, air pollution issues in recent years, we can understand that people's awareness of the health of the rise of wearable devices is no longer only limited to the medical and sports aspects of the application of wearable devices launched in the past two years, pedometers, calories consumed, dynamic monitoring, sleep records, etc., "health management" of the device. In the wearable devices launched in the past two years, step counting, calorie consumption, dynamic monitoring, sleep recording and other "health management" functions are almost all the functions that must be equipped in all wearable products. According to the wearable watches and bracelets currently on the market, they can be categorized into the following three major functions:
(1) Sports monitoring
Garmin, TomTom and Polar are the sports smartwatch brands that are commonly seen in the market for sports and fitness, and most of their basic functions include heart rate (beating) monitoring, running speed, GPS positioning and tracking, and so on, which are mainly aimed at hiking, jogging, and other activities. Claims for mountaineering, jogging, cycling, swimming and other professional outdoor sports, although its price is much higher compared to the smart bracelet, but with the rise of people's health awareness in recent years, from the past to the marathon marathon trend, there is still demand for its consumer market.
(2) Health management
Health management functions are common in non-sports smartwatches and health bracelets, 2013 smartphone manufacturers Apple, Samsung, HTC, millet and Huawei have to cross the border to join the smartwatch battlefield, the overview of the product features, pedometer, calorie counting, activity logging, sleep, and even dietary records and reminders of health management functions are almost one of the main demands. The health management function is almost one of the main demands. The introduction of health bracelets has accelerated the popularity of wearable devices. Since only the sensing elements are embedded in the bracelet, such as acceleration sensors, and then the signal is transmitted back to the cell phone application, and the power-consuming functions such as calculations, cloud records, and statistical chart displays are performed on the smartphone, it is easy, lightweight, and has a good appearance and high endurance, which is a reason why it is widely loved by consumers, and coupled with the price being much lower than that of smartwatches, the market is expanding rapidly. The market is expanding rapidly, and due to the aging society, the development trend of health bracelets is moving towards combining with medical and healthcare applications.
(3) Community and Personal Digital Assistant (PDA)
Personal digital assistant (PDA) function is mainly used in smartwatches, through the link with cell phone apps, incoming call vibration reminder, calendar, email notification and other functions are common in general smartwatches. In this era of smartphone popularity, regardless of age, social networking sites and real-time messaging software has become a common tool for people to communicate and socialize, and the results of the cross-strait survey of middle-aged and senior citizens can also be verified, with more than 30% of the respondents in Taiwan using real-time messaging software, and real-time messaging software has become the biggest communication tool outside of phone calls. The message reminder notification of the Communication Transformer Line.
Elderly people are the next potential target for wearable devices
Middle-aged and elderly people's motivation for using new technology products comes from contacting their children, community groups, and peers (community universities), and then being taught by their loved ones. The newest addition to the list is the newest addition to the list, the newest addition to the list, the newest addition to the list.
After middle age, people start to deteriorate gradually, and the middle-aged and high-aged groups are more concerned about their own health and physiological values than other groups. In order to maintain their physical functions and mobility to slow down the aging process, the middle-aged and high-aged people have a higher frequency of exercise, and according to the statistics of the National Sports Administration of Taiwan (NSA) on people's exercise habits in 2014, the proportion of the population aged 50 and above who exercise more than three times a week (50%-70%) is much higher than the proportion of the young adults aged 25 to 49. According to the Taiwan Sports Department in 2014, the proportion of people over 50 years old who exercise more than three times a week (50% to 70%) is much higher than the proportion of young adults aged 25 to 49 (30% to 40%); the results of the cross-strait survey of middle-aged and high-aged by the Industrial Technology Research Institute (ITRI)'s IEK also show that the proportion of middle-aged and high-aged people who exercise more than three times a week in Taiwan and China is about 50% and 60%.
Currently on the market for wearable devices for physiological value monitoring and recording function design is still mainly sports smartwatches, in addition to jogging and cycling outdoor sports in the middle-aged community for this type of smartwatch and the function of the use of demand cognition, the general middle-aged and elderly and in-depth cognition, the island generally for the middle-aged and elderly are familiar with the wearable devices for the function of a simple and inexpensive Xiaomi bracelet, the step and sleep monitoring for the middle-aged and elderly use of main functions. The main function of the wearable device for middle-aged and senior citizens is the Xiaomi bracelet, which is simple and inexpensive, with step counting and sleep monitoring as the main functions, while other needs have not been met.
For the newly retired middle-aged group, due to their healthy mental and physical functions, they still have a close connection with society and have certain social needs, and in terms of the use of electronic products and wearable devices, they pay more attention to socializing, sharing, and entertainment functions. This group of healthy middle-aged and high-aged people is not very concerned about physical values, but more concerned about their own psychological state and quality of life, how to maintain a happy mood, record their lives, and share their lives with their friends and peers are the functions of electronic products and wearable devices that they use most often. Web Link