Retail trade
1. The object of transaction is the final consumer who buys goods for direct consumption, including individual and group consumers. Consumers buy goods from retailers not for resale or production use, but for their own consumption.
2, the subject matter of retail trade is not only goods, but also services, that is, but also to provide customers with a variety of services, such as delivery, installation, maintenance and so on. With the fierce intensification of market competition, retailing to provide pre-sale, sale and after-sale service has become an important means or areas of competition.
3, retail trade transactions are sporadic and dispersed, the number of transactions frequently, each time the turnover is small, the number of undelivered accounted for a large proportion of the definition of retailing should be. Because of the retail trade, on average, the volume of each transaction is small, the number of transactions is frequent, therefore, the retailer must strictly control the amount of inventory.
4, retail trade by consumer purchasing behavior is more influential. The object of retail trade is the final consumer, and most consumers behave as unplanned impulsive or emotional when buying goods.
In the face of such random purchasing behavior of consumers, retailers want to achieve the purpose of expanding sales, pay special attention to stimulate the consumer's desire to buy and interest in demand, there must be their own business characteristics to attract customers, stocking to be sufficient, variety to be rich in color, specifications should be complete.
5, most of the retail trade in the store, outlets of different sizes and wide distribution. Due to the wide range of consumers, decentralization, diversity, complexity, in order to meet the needs of the majority of consumers in a region, only a few retail outlets is simply not enough.
Retail outlets, whether in terms of scale or layout, must be designed to meet the needs of consumers as a starting point, to adapt to the needs of consumers shopping, sightseeing, browsing, leisure and other needs.
6, retail trade must rely on turnover speed to win. Relative to the wholesale trade, retail trade each transaction is small, so we must focus on improving the turnover rate, improve the turnover rate of trade capital, as far as possible at the same time to make the trade capital turnover faster, more efficient, to do more sales at a small profit, quick to buy and sell.
Wholesale
Compared with the retail industry, the wholesale industry mainly has the following characteristics:
1, the wholesale industry's transaction volume is generally larger. Wholesale industry is basically a capital-intensive industry, for the wholesale industry, money is more important than labor, money is often the key to determine the success or failure of the wholesaler business.
2, the wholesale business circle is relatively large. Small and medium-sized wholesale business is generally concentrated in local small and medium-sized cities, but the scope of business will be radiated to the surrounding areas; large wholesale business is often distributed in the country's major cities, the scope of its business can cover the entire domestic market, and some of them can also carry out the import and export business, and its business circle can break through the national boundaries.
3, the service program is relatively small. Because of the wholesale business service object is mainly the organization of the buyer rather than individual consumers, so relatively speaking, the wholesale industry's services are less than the retail industry, and focus on communication, storage and transportation, information, financing and so on, the performance of the organization of the organization's services, the transaction tends to have rationalization.
Expanded Information
Customers engaging in wholesale and retail business, applying for credit, in addition to meeting the relevant conditions stipulated by the head office of the bank, must also meet the following basic conditions:
1, registered in the wholesale and retail business and qualified for the annual inspection of the enterprise (business) legal person;
2, the period of operation in local More than 1 year, the operating period of less than 3 years to pay more attention to;
3, a sound business style, stable supply and marketing channels and good business records, and to provide relevant information on the purchase and sale of goods channels;
4, with a real sales background, the market situation of the commodities operated by the market is relatively stable;
5, the minimum capital requirements: the proportion of the project's capital to be Reach 35% and above;
6, through the Bank of China credit registration consulting system query shows a good record of dealings with the bank, for the prohibited class of customers to find out the reasons for the overdue, which is due to the annual fee of the credit card customers can be considered discretionary;
7, the customer to provide a recognized guarantee, at present, only its own real estate mortgages and leasehold mortgages.
Baidu Encyclopedia-Wholesale and Retail