Business on the Internet, you do not need a salesman, no office, 24 hours a day, seven days a week, you can show your products and services to customers around the world, and can communicate with customers at any time, but it is extremely cheap, if you are a businessman, you can be indifferent to the Internet, but you can be on such a marketing tool!
You can't be sure that you're going to be able to do that.
You can understand the Internet in this way: it is not a computer network, but a people's desktop computers through the establishment of the world, the exchange of information in this world to get rid of the physical distance and material media constraints. So that you can be in this world cheap and effective with your users, suppliers, collaborators and colleagues, branches of the exchange of information, timely understanding of competitors, to understand the latest developments in the industry, so as to establish an open information collection, information processing, information dissemination system.
A small company, just opened, the lack of advertising costs, no branches, and even what salesmen can do?1994 when Netscape was founded is such a small company, however, today, its products have captured 75% of the global market, the value of its stock has risen more than a hundred times, and its impact on the industry in the world has not been matched by any other company. No other company in the world can match its influence on the industry. Instead of Netscape, it is better to say that the Internet created this miracle, because it is the Internet that makes Netscape can release its software products to the world, making it a household name. These money can start a lot of Netscape, but before Netscape's success, no one has soberly insight into the Internet's immeasurable business prospects.Netscape's success, embodied in the Internet to the modern marketing techniques of a mockery. This is the Internet on the enterprise network, enterprise network as a marketing tool to create the first miracle is the Netscape company, so that it in the absence of any branch, without any marketing network, a leap into a multinational business.
In the past, you have to let users around the world to understand your products or services will have to put up billboards to every corner, no money you will be difficult to compete with the strength of the more powerful rivals. And in the Internet to establish your "office building", to carry out your marketing work, the user is no longer compared to your office environment and the luxury degree of furniture, but also not your financial strength, but your spirit of innovation and service concepts, so you have an equal opportunity to compete with more powerful rivals. So, if you do not have Coca-Cola so much money can be billboards inserted in every street in the world, you can try to use the enterprise network, its biggest feature is that any one as long as you can access the Internet, you can access your business anywhere.
Of course, it should be noted that through the Internet E-mail to thousands of people who do not know each other to send a sales letter is not understand the rules of the network of unreasonable behavior, because it is equivalent to running to a residential area to knock on the door from house to house, no one will welcome you to this kind of harassment. Sending advertisements to specific sites or newsgroups, on the other hand, also costs almost nothing, but because it doesn't force people to read it, it's not objectionable. Sites like Yahoo are visited by millions of people every day, like a 24-hour TV station. So many businesses are now advertising through well-known sites. The advantage of this kind of advertising is that you can target a global audience with relevant interests, for example, if you are a travel agent, you can find one of the most well-known sites on travel to post your ads.
Perhaps a better way is to set up your own site, while registering with the major search sites, which is similar to a company setting up its own marketing window in the online world, which may be patronized by fewer people in the beginning, but if you gradually increase the rate of visits, it will become one of the marketing channels of your company, and a kind of intangible asset of your company, which is much more valuable than any kind of advertisement.
Song Shaohua, deputy general manager of Guolian Online Network Co., Ltd: "For example, since the banning of fireworks and firecrackers in our country, many of these factories are basically in a state of shutdown. If this enterprise can make good use of the Internet, it can be through the network to publicize their products to foreign customers, because fireworks and firecrackers such as foreign shipments are generally an order is very small. Generally one or two containers, you if large-scale advertising, the cost is relatively high, but through the Internet such a very inexpensive means of publicity, on the contrary, you can make your products very quickly to find buyers, but also to save the business."
The key to marketing on business outlets is not the aesthetics of your promotional page, but the kind of message you convey to your readers. In order to increase access, you must provide information that is valuable to your customers, which will attract a large number of potential customers. A rich promotional page is like a yellow page advertisement with all the important information such as scope of business, hours of operation, contact information, payment methods, company status and so on. If you can let your customers know why they should do business with you, won't you be able to do more business? Around 10 million people around the world come into contact with marketing outlets every day. So, no matter what your business is, you can't afford to ignore those 10 million people. The interesting thing is that your rivals may already be on marketing outlets.
Behind the marketing outlets is a huge network of relationships. Doing business, in a nutshell, is nothing more than having dealings with other people. Every savvy businessman knows that it doesn't matter how many people you know, the key is who you know. Generally speaking, distributing your business cards is a necessity, and at outlets you can target them to people you want to meet.
If you want to open up international markets, you can start a dialog with them through a web page, and on the Internet, it's as easy as dealing with the company across the street. It is as easy as dealing with a company across the street on the Internet, because no matter what news you publish, its impact is always international. Zeng Qiang, President of Unicom Sihuakai Communications Co., Ltd: "There is a businessman from France, he mainly helps French companies to buy some Chinese medical equipment and software products. He may spend tens of thousands of dollars each time to solve the problem of an information source, through the Internet, can be very convenient, save, effectively fulfill his mission, he may be sitting in his home in Paris, France, through the computer on our home page, where we have a database of 300,000 companies, and this database is getting bigger and bigger. The Frenchman who was just here got very excited and said if I want to know that you guys already have something like this, then we can save money and do a lot of things at the same time." There are times when the content changes before the information is published, and the information on the Internet changes as you need it. No paper, no ink, no need to print. You can even connect your database directly to the dot com for output, so you can provide information that changes on the fly.
You've distributed your product descriptions, quotations, and manuals, but haven't seen results. No one is coming to the phone, no one is placing orders, no customers are coming to the door. What's the reason? Is it bad quality, or is the price too high? You don't have to be confused, with a web page you can collect all kinds of feedback immediately and with no additional overhead. Marketing on business outlets makes it easy for you to communicate with your customers. Part of the communication may be done quietly, that is, through a program that counts the frequency of customer visits and the approximate origin of the customers. Sometimes, we can also ask customers to fill out surveys to achieve the purpose of understanding the market, of course, you want the customer to spend his online time for you to fill out the form, you have to find a good reason for him in advance. For example, tell the customer to fill out the form will get a valuable information and so on. Every day tens of millions of people in and out of the Internet has become the world's busiest "business district", become a piece of time and space is not limited to the super market. Moreover, the average income and social class of online users is higher, is the ideal target users of many enterprises.
So the use of the Internet to do business, there may be a surprise for you to harvest.