The essence of live broadcast with goods is an online salesperson who sells products through live broadcast. The essence of live broadcast is e-commerce, which is an upgraded version of traditional e-commerce.
Want to do a good job of live broadcast, there must be three cores: people and goods yard.
1, people-anchor, solve the problem of who will sell it.
2, goods-products, to solve the problem of what to sell.
3, field-scene, solve the problem of which scene to broadcast live and which platform to choose.
If you have strong personal charm or influence, you can be a model with goods. On the other hand, if the anchor does not have a strong influence, it needs a strong supply chain to support the anchor, and it also needs goods to bring people. Ordinary people have just started to do live broadcasts, and they can only be the second mode of cargo people.
However, for most people, there is no high-quality supply chain resources at the beginning. At the beginning, there was no quality and low price without sales. If the product has no advantages, it is difficult to bring goods and people well.
Without a high-quality supply chain, products have no advantages. There is no advantage in the product, which leads to the inability to significantly increase the sales volume, and the whole thing has fallen into an infinite loop.
This is the most difficult link for ordinary people to do live broadcast with goods, and it is also a problem that has been bothering us. So before doing the live broadcast, you must think clearly about your own advantages.
Second, what equipment is needed for live broadcast?
1, high-end computer
Many people come to watch the live broadcast, and the requirements for the processor will be very high. Choose a processor above I5 to avoid frequent jamming during live broadcast. Although many people say that Taobao basically uses two mobile phones alternately, one is used for live broadcast and the other is used for checking fans' messages, which is convenient for timely interaction. These don't mean that a good computer is not standard. You also need it in data analysis and scene arrangement.
2. camera
It's the most basic that the live camera should be clear. Without a clear picture, I believe no one is interested in continuing to understand. It is best to meet some additional effects such as self-beauty, face-lifting, slimming and skin rejuvenation. Usually, the public always likes the perfect you. If conditions are good, you can use extremely professional and local photographic equipment.
3. Real-time background
The background of live broadcast is very important. If it appears in a messy way, none of you will have the urge to watch. You can combine your products to determine the color of the background wall and create what style, so that others feel harmonious and will not feel completely uncoordinated.