Elderly for the elderly is a very important and imperative thing, in today's aging more and more serious, we also ushered in the opportunity, the following I bring you a nursing home business plan, welcome to read, just for reference.
Nursing home business plana) Abstract; China has entered an aging society, the elderly population base is large, fast-growing, rolling "silver wave" has brought great pressure on society. Especially in recent years, the function of family pension gradually weakened, the family structure has appeared the trend of miniaturization, aging, "four, two, one" family ratio is increasing year by year. The weakening of the family pension, the government's limited financial resources and the growing elderly population are showing the increasing demand for socialized elderly care, the industrialization of elderly institutions is imperative.
b) Industry analysis, including market size, growth rate, development opportunities, policy environment and so on;
I. The direction of the development of the industrialization of elderly care institutions
From the point of view of economics analysis, demand makes people produce the motivation of consumption and behavior, and then stimulate the supply of changes in the industrial structure to promote change. Elderly people's demand for old age has its own particularity: First, the elderly due to aging body functions and diseases, diet and living need to be taken care of, different physical conditions and disease requirements are diverse, some cases of family members and nannies can not be cared for in place, the need for more professional medical personnel and nutritionists to care for good. Secondly, due to the economic situation and housing conditions of families, some families cannot afford to hire nannies, and even if they do hire nannies, they may not be able to meet the requirements of special care for the elderly. If an elderly person suffers from a disease, it will also affect his or her children's work and study, and the cost of preventing and treating the disease will be higher than that of medical care in a nursing home. Third, from the psychological point of view of the elderly, the elderly do not want to be "imprisoned" by their children at home, and a lonely life will make them feel miserable. Elderly people do not want to be "abandoned", if their children will be sent to the poor conditions, or inconvenient transportation away from the city institutions, some elderly people are prone to self-injury, suicide tendency. So, the elderly institutions will develop in what direction? According to the above analysis of the needs of the elderly elderly, the development of three basic directions of the industrialization of the elderly institutions:
1, the development of large-scale operations.
Scale operation can give full play to the centralized advantages of people and property, easy to form a good reputation and credibility in the public. At present, China has not yet formed a more unified classification standard for the size of the elderly institutions, but in terms of the general public's psychological identity, the number of beds in the elderly institutions in the 200 beds below the small-scale, the number of beds in the 200-500 beds between the medium-sized, the number of beds in the 500 or more for large-scale elderly institutions. I think scale operation means developing large-scale senior care institutions. Then, why should scale operation as the direction of the development of senior care institutions? The reasons are mainly expressed in the following aspects:
(1) building design specifications. At present, China's existing large-scale elderly institutions are generally in accordance with the Ministry of Construction, the Ministry of Civil Affairs jointly promulgated the "Building Design Code for the Elderly" for the design and construction of the more scientific and reasonable consideration of the fire, ventilation, the internal accessibility of transportation and other issues, as well as bedding, food, entertainment, health care and other functional support.
(2) The advantages of medical care are obvious. Due to the scale advantage of large-scale nursing institutions, it is easier to attract some professional knowledge and experience of medical personnel to join, thus improving the standard of medical care services. Especially for those with multiple illnesses of the elderly, it can make them feel secure with medical protection.
(3) Better leisure environment. Large elderly institutions in the planning and design, generally combined with their own land, space, the actual situation, the construction of a number of places suitable for the activities of the elderly, planting a number of flowers and trees, in order to create a secluded leisure environment. All of this is the most important concern of the elderly, especially those living in the city and their children.
2, the creation of the brand effect of the elderly organization.
Branding is generally based on the scale of operation as the background and prerequisites. Only with the advantages of scale and good reputation to create and enhance the image of the brand. At present, the brand awareness of China's elderly care institutions is still relatively weak. According to incomplete statistics, only Guangzhou Liangdian Nursing Home has registered "Liangdian" and its logo in the State Trademark Bureau. Why should the senior care industry also transition to brand management? On the one hand, there exists a tendency of respecting brands and trusting brands with good image in the public consumption psychology. On the other hand, when the brand produces a sense of belonging in the consumer's mind, it is conducive to promoting the scale expansion and chain operation of the brand, which in turn promotes the industrialization process of the senior care institutions and the formation of senior care groups with a certain scale and influence. This will not only provide the elderly with good conditions and environment for the elderly, but also guide the elderly consumer market to become more reasonable, and inhibit the phenomenon of indiscriminate charging and inadequate services. It is conducive to solving children's worries and promoting social stability and unity.
3. Improve the supporting functions of the elderly institutions.
With the gradual improvement of people's living standards and improvements, the original small-scale, poor living conditions, medical care is not in place to support the widowed elderly, living in difficult conditions of the elderly homes and other elderly institutions model, has been unable to meet the needs of the elderly old age of consumption. Instead, they must be replaced by institutions with professional medical care, scientific and reasonable dietary structure, rich cultural and recreational activities, elegant leisure environment, and convenient transportation for children's visits. Therefore, it is particularly important to improve the supporting services of elderly institutions. The focus of improving the supporting functions of elderly institutions is in two aspects:
(1) the support of medical care services. Although the civil affairs department stipulates that the elderly institutions to set up a medical room, but the medical room can really meet the elderly disease treatment and special care requirements? Obviously not enough. In the case of large-scale nursing homes, most of the residents are elderly people over the age of 70. Why is there a preponderance of senior citizens? It is generally determined by the cost of home care and the difficulty of care. Only when the cost of home care is comparable to the fees charged by nursing homes, or when the physical condition of an elderly person requires medical care, will their children send them to a nursing home. This puts higher demands on the medical care provided by nursing institutions, and a simple medical room will not be able to meet the needs. Imagine more than 500 elderly people over 70 years old, at least 50% of the body have some diseases, need to take medicine, injections; at least 25% of the elderly need to be kept in medical observation and treatment, so the scale of patient consultation and hospitalization, there should be a first-class hospitals and supporting. Therefore, the large elderly institutions must be through cooperation, or independent of the geriatric hospital, in order to achieve the medical care function on the supporting and perfect.
(2) Dietary science and reasonable set of matching.
The cafeteria of the nursing institution must first be designed and decorated in accordance with the provisions of the health and epidemic prevention department to meet the basic hygiene requirements and operating procedures. Secondly, we must scientifically formulate nutritional recipes and reasonably control the quantity and type of diet for the special requirements of common and frequent diseases of the elderly, such as hypertension and diabetes.
c) business model analysis, including profitability model, competitor analysis, core competitiveness analysis, etc.;
The second problem exists in the process of industrialization of the elderly institutions
At present, China's elderly institutions are government-run, privately-run, and the government and the private sector. The government and the private sector jointly organized a variety of forms. In terms of the nature of their institutions, can be divided into non-profit and for-profit two. Pension institutions industrialization is essentially to take the independent operation, self-financing for-profit road. This road is good to go? Not good, very difficult. The main problems are as follows:
1, large investment, long recovery period.
Since the direction of the industrialization of the elderly institutions is the scale of operation, brand management, then the input and output situation? A fact in front of us is that we all believe that the pension industry is a sunrise industry, there is a future for development, the market is very huge, the competition pattern has not yet formed, the total demand is greater than the total supply. But why is no one willing to cross into this industry, especially some powerful business groups and individuals are not willing to invest? The reason is very simple, because the investment is large, the payback period is long and unprofitable. We take a nursing home project of the same size and real estate projects to do a comparison, the results are obvious. Assuming that there is a piece of land of 10,000,000 m2 in a certain city, with a volume of 3% and a floor area of 30,000 m2, the construction cost of the nursing home project is about 1,770 RMB/m2 after deducting the reduced compensation fee for land requisition and the total investment is about 53 million RMB, with a capital cost of 6% per annum. The size of the nursing home according to 1,000 beds, the main source of income to recover funds is a one-time equipment purchase costs, per capita fees of about 8,000 yuan, 10 years of turnover rate of 3 times, *** count about 24 million yuan; bed fee per person per month of 500 yuan, 10 years of occupancy rate calculated at 100% *** count about 60 million yuan; other income offset operating costs. This nursing home project recovery investment takes 10 years, and no profit. While the construction cost of real estate projects about 2170 yuan / m2, the total investment of about 65 million yuan, the housing sales price of 3500 yuan / m2, the recovery of funds about 105 million yuan, including the construction period and the sales period, including the time needed for about 2 ? to 3 years. As a result, the real estate project can not only recover the investment in 3 years, but also obtain a profit of about 40 million dollars or so.
2. Difficulty in financing leasing operations.
Due to the drive of economic interests, investment in the construction of elderly institutions does not meet the current stage of China's input and output of economic efficiency conventional practice. Then, the lease of housing operating senior living institutions is a more ideal choice. This can be a huge investment in the near future, into a phased rental expenditure. However, if it is a complete real estate project, how will others sublet to others? There is only one answer, it must be a "bad building" that has been in disrepair for many years. To complete a "bad building" project, it still requires a large investment. As a result of leasing to the housing, only the right to operate, no ownership, the capital invested is bound to be occupied, can not be mortgaged and other ways to revitalize the funds, turnover and use. Therefore, the leasing operation financing difficulties is the inevitable result. Let's take the operation of Guangzhou Liangdian Nursing Home as an example. In 2002, Guangzhou Liangdian Nursing Home leased a 94-year-old nine-story hotel "rotten building", with a floor area of 20,000 m2 and a land area of 8,000 m2, with a lease term of 20 years. There are more than 200 rooms, can be set up 650 beds, monthly rent of nearly 200,000 yuan, transformation, expansion of the total investment of about 15 million yuan, the payback period of more than 6 years. Although the home is currently in good operating condition, the shareholders have to give up their original operation of other industries due to their limited investment capacity. Since the right to operate cannot be mortgaged, in order to raise the liquidity of the nursing home, the shareholders had to borrow from friends, and even made a bank mortgage on their personal residence. This is a portrait of the elderly institutions in the process of industrialization, is the process of industrialization in the financing of the difficult problem.
3, the introduction of health care personnel difficult
Large elderly care institutions focus on medical care services, and to introduce experienced, middle and senior professional health care personnel difficult. In the hospital has a more complete set of professional and technical title promotion mechanism, if a professional health care personnel to the nursing home medical rehabilitation room work, to be promoted from the primary title to the senior title, which is almost impossible. As a result, large nursing homes not only fail to attract professional healthcare workers to join them, but also find it difficult to train their own healthcare team. For example, Guangzhou Liangdian Nursing Home introduced a chief physician as the director, due to the health care system management, only to be forced to resign from public service, giving up nearly 30 years of service and the corresponding welfare benefits.
4, business risk.
With the gradual increase in people's awareness of the law, rough medical care has been unsuitable for the development of large-scale operation of nursing institutions. Due to the large scale of large-scale nursing institutions, people believe that it has a certain economic strength and the ability to compensate, so for the medical care process errors and improper, the elderly children are often not easy to encompass and understanding, and even intentionally intensify the conflict, to the medical malpractice disputes in the legal process to promote the eventual cause of the nursing institution compensation. Of course there is a positive side to people's increased legal awareness, but nursing care facilities are often in a weak position due to medical conditions and staff quality. From a subjective point of view, large elderly institutions are willing to open and its size to match the geriatric hospital, but the health department's rules and regulations, approval procedures and so on can not be supported, objectively increasing the risk of large elderly institutions operating.
d) operational plans, including specific strategies for the next few years, market plans, marketing strategies, etc.;
Selected nationwide to take advantage of the current national Ministry of Civil Affairs policy in the mode of operation of both the public construction of the public, but also the public construction of the private sector and the private sector. Favorable factors to use leasing, self-built in areas with a certain economic base to open.
e) financing requirements and return on investment analysis;
Investment in micro-community nursing homes, beds of about 30, cost
Monthly labor costs: XXXXXXXX yuan
Miscellaneous: XXXXXXXX yuan
Revenue
Income: XXXXXX yuan <
Net Profit: $XXXXXXX
f) Implementation Plan and Operations Team Management;
Small Family Nursing Home Model. That is, the operator uses its own housing to take care of its own elderly while recruiting elderly people from the community to retire. Small family nursing home beds are generally set up for 6 to 15, by members of the family members of the operator for the elderly service.
Day care model. That is, the "day to night" type of pension, functional facilities and nursery similar to most of the street or community-run, with activity rooms, lounges, restaurants and senior classroom and other facilities, the elderly daytime activities, noon supply of meals, and at night they go home. The city's existing various types of child care centers nearly 30.
Home care model. That is, the government organizes unemployed people to carry out elderly skills training, through the purchase of public welfare services in the form of providing caregiver subsidies, arranged to provide elderly services in the homes of the elderly in special hardship.
Monetized elderly model. That is, the government funded subsidies for elderly services for the special hardship elderly. Choose home care, the government issued monthly "vouchers", by the special hardship elderly with the vouchers to choose their own home care service programs. Choose institutional care, the elderly can choose the city-wide nursing institutions, with the pension (low income, housing rent, etc.) as the pension fee, the difference is subsidized by the government and nursing home remission.
Warm Nest Butler Elderly Model. That is, the empty nest elderly with housekeeper, responsible for the elderly daily life care, physical health monitoring, living supplies on behalf of the purchase and delivery, health advice, leisure and entertainment, etc., there are two specialized delivery vehicles and 52 professionals, door-to-door service for the elderly. At present, 732 households and 8,500 people are receiving services.
The Interactive Elderly Model . That is, the elderly are registered in the local elderly institutions or intermediaries, the elderly institutions or intermediaries contacted to the elderly institutions in foreign countries.
Elderly assisted model. That is, to play the role of senior intellectuals at home and abroad, to provide senior care services at the same time, to play the knowledge and skills expertise.
Informatization senior care model. That is, the information technology means into the elderly service, improve the efficiency of elderly service. Informatization of the elderly model by the first Xigang District, through the "elderly 110" call platform, the community elderly "call for help through the" unity, empty-nesting elderly home "love doorbell" and other means of information, will be Social welfare institutions, community health service centers, street socialized elderly service centers, community daytime elderly recreation court, interactive off-site elderly service centers and other elderly service resources integrated into the elderly service network.
Joint venture model.
Joint venture cooperation model.
Joint venture cooperation model.
g) The exit strategy of the project;
Equity buyback
In accordance with the analysis of the business plan of the cause, the company's implementation of the equity buyback program should be explained to investors.
Profit sharing
Investors can recover their investment through the company's profit sharing program, which should be explained to investors in accordance with the analysis of this business plan.
Listing of shares
According to the analysis of the business plan, the possibility of the company's listing is analyzed, and the prerequisites for listing are explained.
Equity transfer
The investor can recover its investment through equity transfer. The company explains the equity transfer to the investor.