How to write a bid proposal? Detailed writing method introduced

A good bidding program to a certain extent can improve the winning rate, then how to write the bidding program? The following may follow the editor to understand the specific writing method of the bidding program!

1. Carefully read the tender

The tender documents usually last more than ten pages or even dozens of pages, but the key part is one or two pages, a clear understanding of the specific bidding requirements, to analyze the direction of the focus of the tender program.

2. Communicate with the customer requirements

After reading the tender documents, it is necessary to communicate with the customer again the main requirements of the tender. One is to confirm their understanding of the tender documents, and the second is to understand the real needs of the customer is not written on paper.

3. Mark the key contents of the tender documents

Combined with the above two aspects of understanding, the important contents of the tender to be marked or extracted, in order to avoid the production of the program repeatedly read the tender documents and waste of time and energy.

4. A blank sheet of paper to organize the solution framework

After fully understanding the client's bidding needs, do not start making proposals right away, whether it is PPT or Word version. Take out a blank sheet of paper, conceptualize the bidding solution framework, according to the bidding requirements to respond to and arrange the bidding content. Some friends may be used to mind maps to frame, and that's fine. But personally, I think the white paper works better.

5. Sort out the logic of the solution in your mind

After the initial framework is determined, take this handwritten framework yourself, sort out the logic of the program in your mind, and then make changes.

6. Collecting materials

With the basic framework set up, you can start collecting materials, including customer information, industry information and your own service information, and choose the focus to be saved.

7. Producing the proposal

Based on the initial framework and information collected, the content of the proposal is organized. From time to time, review the key requirements of the RFP to ensure that the solution responds to the bidding requirements accordingly.

8. Design layout and detail optimization

Consider design and layout after the content is completed. Formatting should be concise. Avoid fancy fonts. If you are not an artist, your so-called intentional design can be a disaster. The bid proposal is a solution to the client's problem and needs to be presented in the proposal, not displayed. The details make the difference. Double-check to make sure there are no obvious typographical or writing errors.

9. Full comb, perfect the program

To the initial completed program from beginning to end, and in the brain of the practice and interpretation. If there is logic or problems, stop immediately and refine it. Repeat this step until you think it's perfect.

10. Finish the program and conduct an internal rehearsal presentation

The completed program is previewed and presented at the company, which is the final review of the entire program and the most important preparation for the bid.

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