Medical device advertisements shall not contain any content that: unscientific expressions or by rendering or exaggerating the harm caused by a certain health condition or disease, cause the public to worry and fear about the health condition or disease, or make the public misunderstand that they will suffer from a certain disease or aggravate the condition if they do not use the product; "essential to the family" or similar content; rating, ranking, recommending, selecting or choosing the product; or any content that is not in the public interest; or any content that is not in the public interest. Content; evaluation, ranking, recommendation, designation, selection, awards and other comprehensive evaluation of the content; expressed the product in the "hot", "buy", "trial" and so on.
False medical device advertisements are: advertisements without the approval of the Food and Drug Administration; tampering with the content of the advertising approval; unauthorized publication of advertisements; non-medical device products posing as medical devices to publish advertisements. The main forms of expression are: arbitrarily expanding the scope of use of medical device products; contains unscientific representation of the efficacy of assertions or guarantees; the use of medical research units, academic institutions, medical institutions, experts, doctors, patients, consumers and other images for the effectiveness of the product as a proof; contains a cure rate, the effectiveness of the content.