Roadshow PPT:
At the final roadshow stage, the project has to use the roadshow PPT to conduct a live roadshow and answer the judges' questions. At this point the roadshow PPT is a summary of the essence of the business plan, to be able to cooperate with the roadshow 5-minute explanation for the judges to quickly get the project highlights, to the judges left a deep impression.
The roadshow PPT is not comprehensive in content, but concise, showing the core content of the project, with a beautiful layout design, to give the roadshow the roadshow as the most powerful assist. The recommended page count is less than 20 pages.
How to make:
Slide 1: Problem/Pain Point.
This is probably one of the most important slides in your roadshow PPT. 500 Startups partner Dave McClure advocates "emphasizing the problem rather than the solution" because too many entrepreneurs push too hard on their solutions without letting potential investors understand what problem they're trying to solve. understand what the problem is that they're trying to solve.
In this slide you need to make the following points as succinctly as possible:
1. What is the problem/pain point?
2. How do you know this is a problem? Do you have primary or secondary research data to support the problem?
3. Who are you solving this problem for?
Slide 2: Solutions.
Now that you've told the investor that there's an important problem in a certain group that needs to be solved, and it's been validated by your research, it's time to start talking about how you're going to solve it. Here are the questions you need to answer:
1. What are the other solutions people are using right now? Why don't any of these solutions really solve the problem?
2. What is your solution?
3. Why is your solution better than the others? What is the ultimate benefit it will bring?
4. Is there anything patented or unique about your solution?
Slide 3: Data Validation.
After the first two slides, most investors want to see data validation of your solution. The truth is, most investors don't care about the details of the product, their first instinct is to assess whether your company is a good investment opportunity.
We call this slide the "key slide" because it's the one that determines whether or not the investor will continue to look at it, and you should be thinking about how to answer the following questions:
1. How many paying customers or users do you have?
2. How much revenue do you generate per month/year?
3. What is your monthly growth?
4. Have you realized a profit?
5. Do you have key partners?
6. Do you have kudos from customers or high net referral values?
Slide 4: Products.
In Slide 2, you communicated all the benefits your solution can provide. In this slide, you're going to give investors a quick demo of the product, explaining to them how it works without giving away too many details. Try to explain and put a few screenshots of the product in as simple language as possible.
1. How does your product work?
2. How does it bring value to your customers?
Slides 1-4 are the "hook" to get investors hooked. The sole purpose of these slides is to get investors interested in your business so they will want to learn more about the program.
In slides 5-8, you're trying to convince the investor that your project is full of market potential, and that you have an awesome strategy to enter that market.
Slide 5: Market Analysis.
TAM (Total Available Market), SAM (Serviceable Available Market) and SOM (Serviceable Obtainable Market), and if you have a niche market, talk about how you can become a niche market. If your market is segmented, talk about how you can be a big fish in a small pond.
1. How big are TAM, SAM, and SOM?
2. What is the user profile (ICP)? Who are your early adopters?
3. What is your lifecycle value and cost of acquisition? What is your customer churn rate?
Slide 6: Competitive Analysis.
One of the hardest hitting questions entrepreneurs may hear is, "If so-and-so (an industry giant) enters your market with more resources, how do you respond?" There's no real answer to this question, because unless so-and-so actually does it, no one knows what will happen.
What you can demonstrate here is your confidence in adapting to the market and gaining market share, as well as demonstrating your current customer satisfaction and loyalty. You need to consider these questions:
1. What is your market position?
2. How can you prevent competitors from taking away your market share?
3. What is your secret sauce? How will you become better than your competitors?
Slide 7: Business Models.
Ash Maurya once said, "An entrepreneur's real product is not a solution, but a business model that works. What an entrepreneur's really supposed to do is systematically de-risk the business model over time."
In this slide, you should show how your business model works and e.g. how it has been validated by early testers. The key questions to answer here are:
1. How do you make money?
2. How has your business model been validated through experiments or case studies?
Slide 8: Marketing Strategy.
Now that you've identified your target market and business model, you want to let investors know how you're going to gain access to that market. Your go-to-market strategy should have been validated on a small scale, and you should have identified the most effective channels for customer acquisition. Here's what you need to answer:
1. How will you get your product in front of customers?
2. What channels will you focus on based on your current resources? What have you done to verify that these are the most effective channels?
3. What is your competitive distribution strategy?
Slide 9: Financing needs + financials.
In order to support the ambitious customer acquisition strategy you just presented, you need to present a financing need. Your entire presentation has been dedicated to this moment. By this point, investors should understand why your company would be a good investment opportunity, and now they want to know how much capital you need to make that happen. You have to answer:
1. How much capital do you need to further validate your business model?
2. How long can you spend the money you have on hand? How much more money do you have to burn?
3. How will the money be allocated? What things will the money be spent on?
4. What is the cost of customer acquisition? How confident are you that you can keep it within a certain range?
Slide 10: Team.
In this slide, you're going to introduce your team, the members' respective positions and past experiences. You'll explain to the investor why your team is the best choice to execute this idea.
1. Who is on your team? What relevant skills and experience do they have?
2. How do you know your co-founders? What have you done together in the past that would indicate that you can work well together?
3. What advisors do you have? How does their experience relate to the problem you are solving?
Slide 11: Vision.
Your vision should serve as an important tagline in the title slide or at the end of the PowerPoint to remind your investors why they should care about your project.
After providing the investor with all the facts, figures, and test information, if these meet their criteria, they will next want to know why you can make your project work.
1. What is your vision?
2. What motivates you to realize that vision?