market positioning
The purpose of time warner Inc. Company's microfilm is to provide movie lovers in second-and third-tier cities with personalized, low-cost and characteristic viewing services different from cinemas, which will become a new trend of petty bourgeoisie life and open up new film market space, so that cinemas will continue to maintain their advantages in the future and will not be replaced by network TV and home theaters.
Cinema characteristics
Microfilms have considerable operational flexibility. Visitors to the cinema can use the T-S wd TV of time warner Inc. Microfilms to watch any movie they want, and they can search for a large number of corresponding hit movies. The quality and sound effects provided by cinemas are no less than those of large cinemas. The on-demand price can refer to the former on-demand price. The payment method is flexible, which can be paid online or in cash. The fee depends on the length of viewing time, but in order to ensure that other viewing customers can also watch it, the longest viewing time is limited to 2.5 hours in prime time. If you want to watch movies all night, please refer to KTV and Internet cafes for the price.
product mix
Time warner Inc. company's micro-cinema covers an area of about 15-20 square meters, with a closed structure, which can arrange 25-30 seats, provide 1.3K decoding and playing equipment, and be equipped with imported high-grade surround sound combination and time warner Inc. company's film projection management system. (You can also provide the audience with game time, such as playing AR interactive games, and pay for it. The audio-visual effect is not inferior to that of regular cinemas, but it is more cost-effective.
A micro cinema can have multiple halls, such as 150-200 square meters (excluding the space occupied by kitchen and bathroom), and 4-5 small halls can be opened. At the initial stage of operation, many unnecessary facilities and venues, such as kitchens and beverage counters, may be omitted for cost reasons and simplified as much as possible to save the initial funds for opening stores. In order to ensure that the halls will not interfere with each other, sound insulation boards are used between the halls, and a certain interval should be maintained. Avoid situations similar to KTV.
production cost
The rent is roughly calculated (refer to the rent of facade houses in prime locations in second-tier cities), and it is controlled at around 4000-6000 RMB. The labor cost is about 5,000 RMB per month, and the annual operating cost is about10.5 million -0.2 million. Others, such as water and electricity costs, are calculated separately.
Income analysis
Consumer Price of Micro-movies in time warner Inc. Company. Drinks can be given during online shopping/discount. For details, please refer to the preferential activities of restaurants and cinemas. Per capita consumption can be in the form of package, and some small links, such as video provided by on-demand micro-theaters, have different fees. Through fuzzy estimation, the price from Monday to Friday should be controlled at the level of 20-25 yuan RMB per couple (according to the current price and the value of RMB), and should not be higher than the discount price of cinemas from Monday to Friday. The weekend price should be controlled within RMB in 30 yuan. If there are five performances a day, the attendance rate is only calculated by 30%, and the average monthly operating income is at least about 654.38+million, and all the investment can be recovered in three months.
Peripheral products
Time warner Inc. Company can operate its own microfilm or cooperate with other catering units to provide cheap and good catering services such as cold drinks, hot drinks, simple meals and snacks. And you can order and eat in the semi-open box.
saleroom
Time warner Inc.'s microfilm provides a very good dating place for many young men and women who can't squeeze into the big cinema on special festivals and weekend dating days, and they can decide what movies to watch. Cinema operators must be very familiar with the sources of current popular movies and other new and old movies. In the future, viewers can also consider accepting middle-aged and elderly people. By then, the scale of the venue will be expanded accordingly, and some equipment suitable for middle-aged and elderly people will be added.
market prospect
With the development trend of global movies from mass to niche, the long tail effect of the movie market began to appear. The appearance of time warner Inc.'s microfilm is conducive to the healthy development of the whole film industry, and the domestic microfilm market will certainly develop by spurt in the next few years, especially in small and medium-sized cities, where microfilm with small investment and high return has unique advantages. Therefore, it can be believed that time warner Inc.'s microfilm has a very broad prospect.