Oral medical equipment sales methods

Chapter I Promotional Strategies I. The Concept and Types of Direct Marketing Direct Marketing According to the Dictionary of Marketing Terminology definition of direct marketing refers to the seller in order to get a reflection from the prospect or consumer by phone, mail, or in person visit using one or more media direct marketing, direct mail, telemarketing, direct action advertising, catalog sales, cable sales, etc., to exert a direct influence on the target group in order to facilitate the All activities that exert a direct influence on the target group in order to facilitate transactions for products and services are collectively referred to as direct marketing. Thus, direct marketing refers to a form of marketing in which a company communicates directly with its target customers in order to generate a response or transaction is a form of marketing that uses direct customer channels to reach customers and deliver products or services to them without intermediaries. With the rapid development of credit means and information technology, direct marketing as a promotional method of its practice has long been no longer limited to the traditional mail order activities. It can be said that along with the telephone, television and the Internet and other widespread popularization and application of direct marketing forms become more and more rich. Catalog marketing. Marketers mail catalogs to target customers or have catalogs readily available for customers to request. Telemarketing. The marketer introduces products and services to the target customer through a telephone call center. Direct response television marketing. Marketers conduct marketing activities by introducing products on television or sponsoring a special program that promotes products. Direct response radio marketing. Radio can be used either as the dominant direct response medium or in conjunction with other media to provide customer feedback on the radio. Direct response print media marketing. Typically involves direct response advertising in magazines, newspapers and other print media to encourage targeted customers to order by phone or return mail to increase sales.