Business Plan Ⅰ. Title Page Put a color image of your product on the first page.
But need to leave enough space to arrange the following: A. Company name B. Year and month of registration C. Nature of the company D. Address of the company E. Name of the person in charge of financing F. Position G. Telephone H. Fax I. E-mail J. Company home page K. Reporting confidentiality classified L. Business plan No. Name of the company: Signature: Date: Ⅱ. Table of Contents After the preliminary business plan, pay attention to confirming the consistency of the table of contents page number with the content Ⅲ. EXECUTIVE SUMMARY A. Purpose of the Plan a. To provide information to prospective VCs b. To provide basic data and principles for the future operations of the Program B. Company Overview a. Date of Formation b. Industry in which we are engaged, e.g., manufacturer of baby products, distributor of pencils, provider of pharmaceutical services c. Form of legal formation of the company, e.g., limited liability company, joint stock company, partnership d. Contributed Ownership Composition e. Our principal place of business [x] C. Business a. Describe the product or service offered, the company is in the [seed, start-up, growth] stage, just [developed our first product, hired our first salesperson, signed our first order]. b. In the near [time period], the company is in the [time period] of [development]. c. In the near [time period], the company is in the [time period] of [development]. d. In the near future, the company is in the [time period] of [development]. b. In the recent [ period ], our company has achieved [ x ] in sales and has shown a [ profit, loss, break-even ] Considering the financial implications, we expect to achieve [ x ] in sales and [ x ] in pre-tax profits in [ year ].
Achieve [ x ] profit before tax in [the next year]. c. If there are sufficient funds we will [describe what you do with the funds e.g.: 1. market new products 2. manufacture or supplement equipment to meet growing market demand, 3. increase retail outlets or use other methods to improve distribution channels, 4. enhance research and development of new products or improve existing products] D. Products and Services a. State your product or service so that it is understandable to others. b. State your product or service in a way that is understandable to others. c. State your product or service in a way that is understandable to others. d. State your product or service in terms that are understandable to others.
[ Company ] produces the following products [list the products briefly here, emphasizing the significance of the product line and the maximum sales it can generate] b. Our [ product or service ] is currently in the [ introductory, growth, maturity ] stage. We plan to expand our production line to improve our [product or service] including [ x,y,z ].
c. Key features of our [product or service] such as production or distribution include [ x ,y ]. d. Our [product or service] includes [ x,y,z ]. d. Our [product or service] is unique because of [ x , y , or z ] .
e. Our market positioning advantage is due to our [ patents, speed of sales, trademark name, etc.]. E. Management Team Our team consists of [ x ] men and [ x ] women with [ x ] years of experience working together; [ y ] years of experience in sales [ x ] years of experience in product development, and [ x ] years of experience in [ x ] in [ other areas ].
F. Marketing Overview G. Competitive Environment a. Analyze the [ company name ] with whom we compete directly, or with whom we have no direct competitors, but there are substitutes or related products in the marketplace for our [ product or service ]. b. Our product is unique because if we were to compete in the marketplace, we would not be able to compete with them. b. Our product is unique because if we can [ x ], or we have a competitive advantage because of our [ speed of sales, established trademarked brand, low cost of manufacturing ].
H. Funding Requirements a. We are seeking [x$] as an additional investment for [ ] which will allow us to [ Describe why you need the funding, and what is so inspiring about the opportunity ]. b. We are looking for [ x ] years for the [ x] additional investment. c. We are looking for [ x ] years for the [ x ] year to [ x ]. b. In [ x ] years we will use the remaining profits to dividend or re-finance, or sell the company, or go public to finance an exit.
I. Risks and Opportunities a. The biggest risks to our business are [ market risk, pricing risk, product risk, management risk ] b. We feel we can overcome these risks because if we can [ x ] c. The business opportunity before us makes a lot of sense to us; if we can do [ x ] we have a chance to turn [ a localized advantage in the marketplace into a huge advantage for the industry as a whole]. advantage]. IV. COMPANY OVERVIEW A. Vision a. We aim to be [ Describe your ultimate goal, e.g. to be the number one brand of low-fat cheese ] b. We aspire to maintain a good reputation in the marketplace and to provide the marketplace with [ time-savings, better production methods, and reasonable pricing ] .
We have been able to achieve this by using [superior product development, keeping abreast of market trends and needs, being innovative, and using effective distribution and packaging] c. In order to achieve our goals, we should be grateful to those who have been concerned with our development, our customers, and the public for [Describe the accolades that you have sought] The following people have helped us to succeed [Describe the ways that each group has helped your company to be relevant to your company]. group of people who have helped in a way that is relevant to your company] B. Vision C. The company was founded on [date] and [ Describe your product or service. For example, a distributor of pencils, a provider of pharmaceutical services].
D. The full legal name of the company [ x ]. Legal form of the company e.g. Limited liability company, joint stock company, partnership, sole proprietorship, office location of our principals [ x ].
Give the distance of the office from the factory and warehouse. E. Keep a monthly count of our recent production and if we wish to have a monthly production of [x] we need a bigger [plant, R&D team, ...].
With financial help, we estimate that our existing equipment will be able to meet our needs for the next [year, month, and year]. F. If the company engages in [pollution of water, armaments and weapons, genetic engineering, blasting works, and use of resources prohibited by the state in production and services] business license will be immediately revoked, and also engaging in activities other than those authorized by the *** is not permitted.
G. The company is in compliance with all operating regulations and has up-to-date inspection records. These records include [key items].
These organizations are responsible for managing those aspects of our business for which we must ensure the accountability of our employees. H. Strategic partners of the company: how to maintain relationships with strategic partners is very attractive to investors, explain how you work with them and improve your performance.
Your company can provide partners with important and profitable development of their own in the process of establishing larger-scale cooperation. Describe the details of each of your partners' positions in the market, and explain what the biggest pitfalls of your collaboration are. For example, we have a marketing agreement with [x] and an alliance with the market leader in erasers, which benefits us in selling student pencils.
Supply and demand sides*** can capture the market just as well with segmented retail, which can help us cut through the market quickly. The risk of a partnership is that the partner may choose to sell [pencils] themselves and exclude us.
I. Another strategic relationship that could be beneficial to the company is a joint venture with [x]****. We never invest in the initial stages of research, we can.
2. Format of a Business LetterMinimum $0.27 Open Library Membership, View Full Content > Originally Posted By: huangwiom Format and Sample of a Business Letter A business letter belongs to the category of business etiquette instruments, which refers to the easy correspondence used between businesses and enterprises, on various business occasions or in the course of business dealings.
Its main role is used in business activities to establish economic and trade relations, transfer business information, contact business matters, communication and negotiation of production and marketing; inquiries and answers to questions, dealing with specific transactions. Its types include contact letter, sales letter, order letter, confirmation letter, claim letter and so on.
Characteristics of the type of text [a] tone of oral sex every business letter exchanges are between different businesses or business leaders with each other a kind of emotional exchange. People are emotional, so the business letter is more reflective of the emotional side.
Instead of people imagining that business letters should be used in a special "business accent", the letter read to make people feel very warm, friendly, just like the conversation between friends as simple, natural, humane. Whether it is an apology for the letter of apology, or a letter of goodwill persuasion, or a letter of purchase, can be completely through the tone of voice in the letter, tone of voice to show.
(b) the content of the directness of the enterprise every day to read a lot of letters and documents. Business letters do not need to use flashy words and phrases.
Therefore, business letters should be written concisely, short and concise, to the point. Write the letter in simple and plain language so that the letter reads simple, clear and easy to understand.
When it comes to data or specific information, such as time, place, price, goods number, and so on, to be precise language, so that the content of the exchange is clearer, which helps to speed up the process of business activities. (C) the attitude of sincerity business letters should be able to fully reflect the sincerity and politeness.
Whatever you say, say it with sincerity. Write a good business letter to pick up and read through, make sure that if the other party is on the phone with you, he must be able to feel your natural, sincere and polite.
Being polite here is not simply a matter of using polite words.
3. Format of business documents11 parts: 1. header (the heading): the address of the sender and the date 2. inside address (the inside address): the name and address of the recipient 3. address (the salutation) 4. subject (the subject heading or caption) 5. Caption) 5. the opening sentence (the opening sentence) 6. the body of the letter (the body of the letter) 7. the closing sentence (the closing sentence) 8. the end of the sentence (the plimentary close) 9. signature signature10. . or Encl. 11. reopen P.S. 1-9 is the main part, generally indispensable.
Hopefully adopted.
4. Sample business planFeasibility analysis and business plan I. Market analysis For a long time, the domestic residents of the lower standard of living, the "kitchen" and "bathroom" as the main object of consumption of small appliances.
According to statistics, the current domestic average ownership of small household appliances in urban households only three or four, while the statistics of Europe and the United States as high as 37. According to statistics, each year at least 2.6 million domestic households to move into a new home, with the improvement of people's living standards, the "kitchen" and "bathroom" of the growing importance of small household appliances to accelerate the popularity of products and upgrading will certainly incubate a phenomenal market impetus, small household appliances, market development prospects are very broad. The market development prospects are very broad.
In the next two to three years, China's small household appliances industry will enter a golden stage of development, the annual increase in market demand is likely to exceed 30%. For the bathroom heating with small appliances currently only two kinds of bath heater and heater.
At present, the national production of bathtubs for 376 companies, in 2001, domestic sales are estimated at 4 million units, 5.5 million units in 2002, 2003 reached 7 million units, sales of more than 1 billion yuan. In urban households, the bath heater ownership rate of less than 15% (2004), the domestic consumer recognition of the bath heater 82%, the market space is huge.
Bath heater in the bathroom heating equipment accounted for the absolute advantage, of which Hangzhou Aopu bath heater in 2004 sales of 260 million yuan, the market share of the first. At present, most of the manufacturers of bath tubs and heaters are concentrated in Zhejiang and Guangdong, but most of them are small factories, mostly imitation or OEM, with little independent research and development capability.
China's Yangtze River Basin region, most of the homes do not have heating, winter bath heating has been a big problem. Although there is a bath heater and heater, but people look forward to a simple, effective heating appliances.
According to my survey, people's impression of this product is still good, the market potential is huge. Compared to the market for bath bombs and heaters, the sales market for this product is at least 5 - 1 billion yuan or more.
We can take advantage of the patented technology, quickly occupy the bathroom heating equipment market, establish their own brand and sales network. (The above data from the "Consumer Daily", the Chinese Household Electrical Appliances Association) Second, our goal Our goal is to produce samples in 2006 to enter the market, the development of more than 10-15 agents at the municipal level, sales of more than 2 million yuan in 2007 to reach 5 million in sales in 2008 to reach 20 million in sales, the profit margin to maintain at 30% -50%.
Third, the use of funds Because this product has never been on the market before, so the initial sample trial, mold development and other costs invested in a larger, estimated at 10-15 million yuan; a variety of certificates, licenses, trademarks: 50,000 yuan; the company's formation, the purchase of related office supplies, recruitment, the company's Web site, etc.: 100,000 yuan; rent, utilities, wages (half a year): 150,000 yuan; to participate in the exhibition of the company's products, the company's products and services. Room rent, utilities, staff wages (half a year): 150,000 yuan; participation in exhibitions, advertising costs: 100,000 yuan; small batch production costs (5,000 pieces): 200,000 - 250,000 yuan; working capital: 200,000 yuan. Total: 1 million yuan.
Fourth, the product cost and profitability analysis In order to save costs and reduce investment risks, the first small batch production to outsourcing processing, not to buy production equipment. The product mainly includes: barrel, cover, heating plate, leakage protector, anti-dry burn protector, switch, steam mediation board, base, seal.
The heating plate 7-8 yuan, leakage protector 12 yuan, anti-dry burn protector 1.5 yuan, switch 0.5 yuan, the rest of the plastic parts, the price of 15 yuan, in addition to the product packaging, wiring screws, freight, etc., the cost of a total of less than 40 yuan. Wholesale price is tentatively set at 80 yuan, each gross profit of 40 yuan, it is estimated that two years to recover the investment and slightly profitable.
(The above data is the investigation of spare parts distributors, there is the possibility of downward fluctuations) V. Sales prospects There are no similar products on the market, product sales pressure is small. It is recommended that the use of electrical wholesalers around the ready-made sales network, sales agents.
At present, we have contacted a number of merchants, and reached a preliminary sales intention. Sixth, the cooperation program This patent project is a non-functional invention, patent rights for personal ownership.
The specific cooperation mode is agreed by both sides. VII, raw material supply program can be outsourced production, no special requirements.
VIII. The future of the project Because of the simplicity of the manufacture of this product, the threshold is not high, it is inevitable to be imitated. In addition to strengthening the efforts to combat counterfeiting, the continuous upgrading of products is also a necessary means to expand the market.
At some point, in addition to the business plan can make entrepreneurs clearly understand their own entrepreneurial content, firm entrepreneurial goals, but also to persuade others of the function, for example, entrepreneurs can use the business plan to persuade others to joint ventures, shares, and can even raise a start-up fund.
Capital Planning: Capital refers to the source of funding for the business, which should include the ratio of personal and others' contributions, bank loans, etc. This will affect the distribution of shares and dividends of the entire business. In addition, the percentage of the total funding for the entire business plan should be clearly stated, and if you wish to apply for a loan with your business plan, you should also state the specific purpose of the loan.
Milestones: Milestones are the short-term, medium-term, and long-term goals of the business, and are designed to give the entrepreneur a clear picture of the possibilities and goals of each stage of his or her career. Financial estimates: detailing the estimated income and estimated expenses, and even should be listed in the first three years after the establishment of the business or the first five years of the first year, each year of the estimated camp.
5. Sample business letterSample:
xx Xingda Trading Co. The letter complained of 20xx x month x "purchase of computer desk contract", received 35 sets of yellow flower brand computer desk part of the interface rupture, I apologize, this matter has caused us to attach great importance to this matter has been investigated.
By the relevant ShaoMen fact-finding: I factory production of xxx-type HuangHua brand computer desk, factory, by the quality inspection department test all for high quality products. Letter mentioned in the part of the computer desk interface rupture, is due to our workers in the warehouse when the handling is not chagrin caused.
Lining your company's losses, our company again apologizes, and please provide your company as soon as possible the detailed figures of the damage to the computer desk and the degree of damage, as well as notary public certificate and inspection certificate, I will be the fastest speed according to the actual loss to unconditional compensation.
In this regard, we will take warning, find problems and deficiencies in the work, and make corrective measures to prevent the occurrence of such incidents. I hope to be responsible for the company's understanding, continue to maintain good trade relations.
Candidates for reply:
xx city bright furniture Co. Extended information:
Notes on Business Letters:
(a) Colloquiality of tone.
Every business letter exchange is a kind of emotional exchange between different businesses or business leaders with each other. People are emotional, so business letters more reflect the emotional side. Instead of people imagining that business letters should use a special "business accent", the letter read to make people feel very warm, friendly, as simple as a conversation between friends, natural and humane.
Whether it is an apology letter of apology, or a letter of goodwill persuasion, or a letter of purchase, can be completely through the tone of voice, tone of voice to show.
(ii) content directness.
Businesses have to read a lot of letters and documents every day. Business letters do not need to use gorgeous words and phrases. Therefore, business letters should be written concisely, short and concise, to the point. Use simple and plain language to write letters, so that letters read simple, clear, easy to understand.
When it comes to data or specific information, such as time, place, price, goods number, and so on, to be precise language, so that the content of the exchange is clearer, which helps to speed up the process of business activities.
(C) attitude of sincerity.
Business letters should be able to fully reflect the sincerity and politeness. No matter what is said, it should be said with sincerity.
(D) the subject of a single sex.
The business letter has a purely business, general requirements for the special text, the content of a single focus, around the business, highlighting the main theme.
(E) format standardization.
The structure of business letters is similar to general correspondence, there are address, body, signature. Foreign trade business letter, electric writing must be in accordance with international practice, written in English or the language used by the other country, in grammar and writing format to meet the other side of the language norms and habits.
(F) equal status.
The business letter is a correspondence between two equal legal persons, reflecting the equality of the two sides, the relationship of mutual benefit. Business letters should be written with mutual respect and courtesy.
(g) Requirements for time.
Business letters are formed in every aspect of business activities, each letter is a certain time limit of the two sides of the clear expression of will. Therefore, after receiving the other side of the letter must be timely response. At present, the transmission of letters more and more use of graphic fax, e-mail and other forms of rapid transmission to adapt to the needs of this feature. Business letter is generally composed of three parts: letter head, text and letter tail.
6. How to write a business plan, WHO CAN I a modelA reliable business plan, need to have the eight elements: a. Company Profile Brand Positioning: the core positioning of the enterprise, in a word, slogan (the so-called "a center") Development History: from the establishment to the current major milestones Business Model: business model panorama Organizational Structure: the company's full organizational structure II. Market Analysis/Industry OpportunitiesMarket macro analysis of the business operated by the enterprise, policy environment analysis of the industry to show what significant development opportunities? (It happens to be the entry point of the enterprise) III. Competitor Analysis/Core Competitiveness Industry Pattern/Competitor Analysis Core Competitiveness/Differentiation Advantage IV. Core business system Core business system: several major segments Core business operation model: product-supply chain-sales, business operation process of the three systems Enterprise highlights: what are the major market and investment attractions? Major Customer Groups: What are the major customers in what fields, what are they, and the list of customers who have already signed up V. Development vision/future plan from now to the next 3-5 years, what kind of development vision such as A round, B round, C round: how many customers and users to open up, to achieve what kind of revenue and profit, in what areas and industries for transformation, deepening or layout VI. Founder and core team founder profile: entrepreneurial learning, significant experience founding team profile: COO, CMO, CFO, CSO, sales VP, channel VP, etc. indirectly VII. Historical performance/financial forecast for the next 3 years 1.Performance since inception to the present: annual input capital, revenue, profit, gross profit, net profit, etc. 2.Financial revenue composition ratio: major orders/contracts/revenue, the percentage distribution of the composition 3.Business and financial development forecast for the next 3 years VIII. Plan for the current round of financing 1.Current valuation: based on revenue, profit, number of users and customers, market prospects, team strength, business model maturity, etc. Comprehensive valuation 2.Company equity structure founders, partners, option shareholding platform (core employee incentives), key resources or upstream and downstream resource partners or institutions, A-round investor, B-round investor, C-round investor, etc. 3.Plan for the current round of financing/future financing Planning for the current round of shares, financing amount of the next round of financing amount and development planning, such as the next 2-3 years 4. The use of this round of fund-raising fund-raising is used for: product research and development, marketing, team expansion, channel cooperation, operational enhancement and other aspects of the investment funds and proportion.
7. How to write a business plan Give some sample 800 wordsCover page: company information, company address, company phone number, identify the owner or executive officer's name, title, address and phone number, the date of writing the plan, text number, the author's name.
Business Overview: an overview of the business plan and an overview of the company's situation, describing the company and its goals and how it will achieve the desired plan. Institutional plan: overview of the company, products and services, intellectual property, location of the company, legal system, managers and employees, accounting and legal, insurance, security measures.
Marketing plan: marketing strategy overview machine objectives, market analysis, elements of marketing strategy, customer service, implementation of marketing strategy, evaluation of marketing effectiveness, product-market analysis. Marketing Plan Outline (example) I Overview and Marketing Strategy Objectives A Marketing Strategy Overview B Marketing Strategy Objectives 1. build a strong brand 2. build a strong customer base 3. increase sales of products/services II Market Analysis A Target Market 1. Demographic Characteristics 2. Heart Characteristics 3. Seam Market Characteristics B Competitors 1. Describe the major competitors 2. Rate their strengths and weaknesses C Market trends 1. industry trends 2. target market trends D Market research 1. survey methods 2. database analysis 3. synthesis of results III Marketing strategy A Overview 1. allocation of funds for marketing activities (percentage of online/offline budget each) 2. expected return on investment for the most important activities B Sales and distribution methods 1. stores, offices, points of sale 2. catalogs, direct mail 3. websites C Packaging 1. quality requirements 2. packaging D Pricing 1. pricing strategy 2. competitive pricing E Branding F Database marketing (personalized marketing) G Sales strategy 1. direct marketing 2. direct mail 3. e-mail marketing 4. co-marketing 5. two-way marketing 6. diffusion marketing H Sales incentives/promotions 1. free samples 2. cash back raffle coupons 3. full loan refunds 4. online promotions 5. giveaways 6. Discounts 7. Other I Advertising Strategies 1. traditional advertising (TV, radio, print) 2. Internet advertising/new media (pass-through ads, PDA ads, portals/vertical portals, interactive TV) 3. long term hosting of ads J Public Relations Campaigns 1. setting up web pages (communities, chat rooms, message bulletin boards) 2. events (online and offline) 3. press releases (TV, radio, print, online) 4. Interviews (online news, websites, print, radio, TV, chat rooms, online events, etc.) K Networking (joining organizations, seeking leadership positions) IV Customer Service A Activities that introduce customer service B Benefits expected when excellence is achieved V Implementing Marketing Strategies A In-Store Responsibilities B Hiring Outside Agencies 1. advertising agencies, public relations firms, and marketing firms 2. online advertising networks 3. other VI Rating Marketing Benefits Benefit evaluation is used for existing companies and included in the evaluation of the same period of time Note: The above marketing plan is for reference only, in the implementation process according to the actual situation of the company's operation.
8. How to write a business planBusiness plan format on the network there are many models, you can download some from the Internet as a reference.
In essence, a business plan is a statement that you make to potential partners and investors that your business plan is feasible and worthwhile. It is recommended that you start writing, first with the form of writing a paper, grasp the logic of clear, detailed information, clear, clear points of view of the basic principles, with their own language to your business plan to explain once again, write a first draft, and then on this basis to apply the general format to fill in the corresponding chapters of the content, and then with the help of professionals (technical, financial, investment, marketing, management) of the power to supplement, improve and The coloring.
The most important thing in a business plan is to answer three questions: How big is the market opportunity? What hardware and software conditions do you have to prove that you can seize the opportunity? How are you going to capitalize on the opportunity?
9. How to write a business letterBusiness letter writing format Chinese letter as a general letter, business letter text is generally by the beginning, body, end, signature, date and other five parts of the composition.
(1) the beginning of the beginning of the recipient or the recipient of the letter to write the name of the unit. Calling a separate line, top space writing, call after a colon.
(2) the body of the letter text is the main part of the letter, describing the substance of business contacts, usually including: ① greetings to the addressee; ② the reason for writing the letter, such as when to receive a letter from the other party to express their gratitude for the letter mentioned in the reply and so on; ③ the letter to be carried out to the business contacts, such as inquiries about the matter, to answer the other side of the question, to clarify their own ideas or views, to the other party to request the business contacts, to ask for a letter to the other side, to answer the question. business contacts to be made by the letter, such as inquiring about matters, answering questions raised by the other party, clarifying one's own ideas or opinions, and making requests to the other party. If you want to ask each other, but also to answer each other's inquiries, the first answer after the question, to show respect; ④ to put forward the hope of further contact, ways and requirements.
(3) the end of the end is often a simple sentence or two, written in the hope that the other party to respond to the requirements. Such as "hereby letter, that is, I hope the letter reply."
At the same time, write the words of wishing or honoring, such as "salute", "health" and so on. Wishes are generally divided into two lines of writing, "hereby", "respectfully" can be followed by the text, but also and the text of the empty open.
"Salute", "health" is written in the top line. (4) Signature Signature that the letter writer's signature, usually written at the end of another line (or empty one or two lines) of the lower right position.
In the name of the unit issued by the business letter, the signature can be written in the name of the unit or unit within the name of a specific department, but also can be signed at the same time the name of the letter writer. Important business letters, for the sake of solemnity, can also be stamped.
(5) date the date of the letter - generally written in the signature of the next line or the same line of the lower right position. The date of the business letter is very important, do not miss.