Can nxcam camera shoot products

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Product Manager Lulu Liu explained the product features in detail (see below). The launch ceremony also invited Zhao Tian, a researcher in wedding shooting technology and a senior user of Sony's cameras, to share his shooting experience with booth visitors.

The HXR-NX100 features a 1.0-inch Exmor?R back-illuminated CMOS imager with a total of 20 million pixels. This imager is roughly the same size as a Super 16mm movie film frame, making it easy to capture high-resolution, low-noise quality images even in low-light environments; it also has the superb depth-of-field control needed for today's various popular shooting applications, enabling beautiful background bokeh; the newly developed Sony G lens is a great tool to ensure that the camcorder captures high-quality images; and at the wide end of the range 29mm angle of view 12x optical zoom, with the "Clear Image Zoom" technology, can be further increased to 24x zoom, while still maintaining the original picture high-definition resolution - all thanks to Sony's unique "Pixel Super Resolution Technology"; and with the "Digital Expander", up to 48x digital zoom can be realized. These powerful features, combined with the standard 4-position ND grayscale filter, make the HXR-NX100 capable of capturing high-quality images in any environment with ease.

The HXR-NX100 features an ergonomic design that is lightweight, compact and easy to operate. Users are assured of stable and reliable operation in any type of shooting environment; three independent manual lens rings allow users to easily make zoom, focus and aperture adjustments; in addition, this camcorder is equipped with a wide range of interfaces, including HDMI, Multi/Micro USB, XLR ports, Remote Control (REMOTE), Composite (BNC), and MI hot shoe

The HXR-NX100 takes the recording flexibility of Sony's NXCAM series to new heights with the flexibility to record high-quality footage in AVCHD, DV and XAVC5 S 50Mbps encoding formats. What's more, users can also purchase commercially available popular memory cards as recording media, maximizing the camcorder's operational flexibility. The HXR-NX100 is equipped with dual memory card slots, allowing two cards to be used for simultaneous recording or relay recording (the first card automatically switches to the other when it is full).

" The HXR-NX100's 1.0-inch Exmor R CMOS imager gives users ultra-high resolution, greater depth-of-field control, and better low-light picture results, allowing photographers to capture gorgeous images in any environment." Sun Zili, Director of Innovative Business Development Headquarters, Professional Systems Group, Sony China, said, "Its ergonomic design ensures that users can operate it comfortably, and the XAVC S 50Mbps recording format means that it is capable of capturing high-quality picture content in a wide range of applications, including wedding movies, documentaries and promotional videos. For professionals, the HXR-NX100 is definitely a shooting tool that allows them to leave all the tedious chores behind and focus on video creation."

Key features of the HXR-NX100 1.0-inch CMOS Professional Portable Camcorder

The 1.0-inch Exmor?R CMOS imager and Sony G lenses create stunning, high-quality images.

The high sensitivity of the 20-megapixel imager and the superior resolution of the Sony G lens bring users detailed, wide dynamic range color images even in low-light conditions (as low as 1.7 Lux*).

* 1/25 second shutter speed, aperture and auto gain.

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24x sharp image zoom for a wide range of shooting applications.

This lens delivers 12x optical zoom and a 29mm wide-angle, which can be further increased to 24x zoom with Sharp Image Zoom, while still maintaining ultra-high resolution, thanks to Sony's exclusive Pixel Super Resolution Technology. "This is made possible by Sony's unique Pixel Super Resolution Technology, which realizes a clear view and high-resolution image quality almost identical to that of optical zoom. With the Digital Extender, up to 48x digital zoom is possible.

3 independent manual lens rings, 4-stop ND grayscale filter and many other professional features.

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Use the manual lens ring for direct control of zoom, focus and aperture. A standard 4-stop ND grayscale filter allows easy control of picture exposure in scenes with high brightness. Other professional features include a 0.24-inch 1.55-megapixel viewfinder (EVF) and 3.5-inch 1.55-megapixel LCD for picture monitoring, and a variety of professional interfaces including HDMI, Multi/Micro USB, XLR port, Remote Control (REMOTE), Composite (BNC), and MI hotshoe for connecting a photo light and wireless audio device without the need for a Connectivity.

Supports multiple recording formats.

A wide selection of recording formats is available, including AVCHD and DV formats for today's common workflows, as well as the addition of XAVC S 50Mbps for recording higher quality footage.

Dual memory card slots create greater recording flexibility.

The HXR-NX100 is equipped with two memory card slots, allowing users to choose from a variety of recording options, such as simultaneous, relay and dual card independent recording. Furthermore, it is compatible with SDXC and SDHC memory cards, as well as Memory Stick PRO Duo (Mark 2) and Memory Stick PRO-HG Duo, and in "SIMUL" (simultaneous recording) mode, two cards are used to record at the same time; in "RELAY" mode, two cards are used to record at the same time. In "SIMUL" mode, two memory cards are used to record simultaneously; in "RELAY" mode, the first card is automatically switched to the other when it is full. In addition, users can use the buttons on the camcorder to individually control the start and stop of recording on different memory cards.

The HXR-NX100 1.0-inch CMOS professional portable camcorder was officially announced in August 2015 during BIRTV, and became available in early October 2015.

Sony China Professional Systems Group Profile:

As a leader in the broadcasting and professional business, Sony's broadcasting and professional business began to enter China more than three decades ago, and has now developed into a total provider of professional system solutions. The scope of business also ranges from high/standard definition film and television program production systems, professional optical disc network systems, media asset management systems, professional display equipment up to system solutions for video communications, network monitoring and data printing for customers in various industries in China, which are widely used in a variety of industries such as program production, network communications, governmental organizations, industrial and mining enterprises, healthcare and education. Sony China Professional Systems Group aims to integrate Sony's development, production and manufacturing, marketing, and after-sales service resources in China's professional systems business to provide customers with complete and optimized system solutions to meet their needs

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